Keep Her In the Game

Confira o comercial "Keep Her In the Game", criado pela TBWA/Chiat/Day de Los Angeles para Gatorade, que promove a Women’s Sports Foundation.

O filme se baseia em dados que indicam que, embora meninos e meninas participem igualmente de atividades esportivas entre os seis e 12 anos de idade, a taxa de participação das garotas cai bastante depois que elas fazem 14 anos.

Ficha Técnica:

Agency: TBWA/Chiat/Day Los Angeles

Client: Gatorade

Worldwide Creative Director: Lee Clow

Group Creative Director: Steve Howard

Group Creative Director: Brent Anderson

Creative Director/Copywriter: Linda Knight

Associate Creative Director/Art Director: Mariota Essery

Copy Writer: Rebbie Groesbeck

Art Director: Jennifer Tranbarger

EP: Sarah Patterson

Producer: Matt Magsaysay

Group Planning Director: Scott MacMaster

Senior Planner: Marisa Robertson

Planner: Rebecca Harris

Worldwide Managing Director: Nick Drake

Management Supervisor: Chris Asahara

Business Manager: Lisa Lipman

Production Company: Furlined

Director: Douglas Avery

VP/Executive Producer: Eriks Krumins

EP: David Thorne

Producer: Marc Benardout

Director of Photography: Max Goldman

Editorial Company: Rock Paper Scissors

EP: Carol Lynn Weaver

Producer: Emily Chingburanakit

Editor: Grant Surmi

Telecine: The Mill

Colorist: Adam Scott

Telecine Producer: LaRue Anderson

Visual FX: A52

Lead Flame: Paul Yacono

Producer: Jamie McBriety

Music & Sound Design: Squeak E. Clean

Producer: Jack Catlin

Final Mix: Play

Mixer: John Bolen

Producer: Lauren Cascio

Com Creativity.