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Keep Summer Interesante

Paródia de 'Total Eclipse of the Heart', por Dos Equis

15.05.19

A marca de cerveja Dos Equis apresenta a campanha "Keep Summer Interesante", criada pela Droga5 com o objetivo de encorajar os consumidores a tornar "interessante" cada ocasião de consumo durante o verão, com a ajuda da bebida.

A comunicação conta com o filme "Hit Single" (assista abaixo) que traz uma nova letra para a música "Total Eclipse of the Heart", hit de 1983 de Bonnie Tyler. Já o comercial "Toast" (abaixo) retrata um pai profundamente comovido no casamento de sua filha, lendo a história de origem de Dos Equis, impressa atrás da garrafa, em seu discurso.

Ficha Técnica:

CREATIVE AGENCY: Droga5

PRODUCER: Gulshan Jaffery, Stephanie Hill

EXECUTIVE CREATIVE DIRECTOR: Scott Bell

CHIEF CREATIVE OFFICER: Neil Heymann

CREATIVE DIRECTOR: Ryan Raab

GROUP ACCOUNT DIRECTORS: Alex Woods

SENIOR COPYWRITER: Matt Vitou

SENIOR ART DIRECTOR: Rob McQueen

ACCOUNT MANAGER: Kenzie Grubbs

HEAD OF ACCOUNT MANAGEMENT: Dan Gonda

BUSINESS TALENT MANAGER: Dino Spanakis

SENIOR PROJECT MANAGER: Joe Watana

ACCOUNT DIRECTOR: Celeste Pulman

ACCOUNT SUPERVISORS: Taylor Berry, Anthony Gavranic

FOUNDER/CHAIRMAN: David Droga

GROUP DESIGN DIRECTOR: Devin Croda

SENIOR BUSINESS AFFAIRS MANAGER: Whitney Vose

COMMUNICATIONS STRATEGIST: Clark Cofer

HEAD OF STRATEGY: Harry Roman

SENIOR COMMUNICATIONS STRATEGIST: Kevin Wilkerson

GROUP COMMUNICATIONS STRATEGY DIRECTOR: Yan Wang

JUNIOR ART DIRECTOR: Gianna D’Amico

JUNIOR COPYWRITER: James Gross

GROUP STRATEGY DIRECTOR: Marina Pen, Will Davie

GLOBAL CHIEF STRATEGY OFFICER: Jonny Bauer

STRATEGY DIRECTOR: Nick Maschmeyer

DESIGNER: Erin Wilson

EXECUTIVE PRODUCER: Dave Stephenson (Film)

PRODUCTION COMPANY
PRODUCTION COMPANY: Hungry Man

EXECUTIVE PRODUCER: Mino Jarjoura

DIRECTOR: Wayne McClammy

DOP: Dion Beebe

PRODUCER: Rick Jarjoura

OFFLINE
EDIT COMPANY: Mackcut

EDITOR: Ryan Steele

EDIT ASSISTANT: Devon Flint

PRODUCER: Margarita Mutuc

EXECUTIVE PRODUCER: Gina Pagano

POST PRODUCTION / VFX
POST PRODUCTION COMPANY: Taylor James

COLOURIST: Tom Poole and Sofie Borup

PRODUCER: Casey Sincic, Alexandra Lubrano (Company 3)

COLOUR COMPANY: Company 3

LEAD FLAME ARTIST: Jason Ortenberg

COLOUR ASSISTANT: Jenny Montgomery

FLAME: Matt Stroub

EXECUTIVE PRODUCER: Steve Intrabartola

MUSIC
MUSIC COMPANY: Beacon Street Studios

COMPOSER: Beacon Street Studios, Andrew Feltenstein and John Nau

EXECUTIVE PRODUCER: Adrea Lavezzoli

PRODUCER: Lindsey Lerman

SOUND
SOUND COMPANY: Heard City

SOUND ENGINEER: Sam Shaffer

PRODUCER: Andi Lewis

EXECUTIVE PRODUCER: Sasha Awn

MIX ARTIST: Phillip Loeb and Elizabeth McClanahan

Keep Summer Interesante

Paródia de 'Total Eclipse of the Heart', por Dos Equis

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