Lions Health 2014

Confira abaixo a relação de finalistas brasileiros na categoria Health & Wellness do Cannes Lions Health 2014. Nosso jurado brasileiro é Rui Piranda, da FCB. 

Subcategoria OTC Oral Medicines

Broadcast Film - "Man", Anador, Borghi/Lowe

Broadcast Radio - "Man", Anador, Borghi/Lowe

Broadcast Radio - "Woman", Anador, Borghi/Lowe

Broadcast Radio - "You", Anador, Borghi/Lowe

Print - "Head 1", Anador, Borghi/Lowe

Print - "Head 2", Anador, Borghi/Lowe

Print - "Agent", Bayer/Cafiaspirina, AlmapBBDO

Outdoor - "Head 1", Anador, Borghi/Lowe

Outdoor - "Head 2", Anador, Borghi/Lowe

Subcategoria Education & Awareness

Print - "Tiny hole", Hemorio, Binder

Print - "Blonde", Star Models, Revolution Brasil 

Print - "African", Star Models, Revolution Brasil

Print - "Blood type", Grupo RBS, Lew'Lara/TBWA

Outdoor - "The anti-cancer paste up", A. C. Camargo, JWT 

Outdoor - "My blood is red and black", Hemoba/Esporte Clube Vitoria, Leo Burnett Tailor Made

Outdoor - "Blood charger", Fundação Pró Sangue, Publicis

Direct and Promo & Activation - "My blood is red and black", Hemoba/Esporte Clube Vitoria, Leo Burnett Tailor Made

Direct and Promo & Activation - "Bentley burial", ABTO, Leo Burnett Tailor Made

Direct and Promo & Activation - "Blood type", Grupo RBS, Lew'Lara/TBWA

Digital - "The greatest gift", Johnson & Johnson, JWT

PR - "My blood is red and black", Hemoba/Esporte Clube Vitoria, Leo Burnett Tailor Made

Integrated - "My blood is red and black", Hemoba/Esporte Clube Vitoria, Leo Burnett Tailor Made

Integrated - "Bentley burial", ABTO, Leo Burnett Tailor Made



Subcategoria Clinics & Hospitals

Mobile - "Elo Ted bear", Hospital Amaral Carvalho, DM9DDB

PR - "Superformula to fight cancer", A. C. Camargo, JWT