London 2012

Assista ao filme criado pela TBWA de Londres para a multinacional farmacêutica britânica GlaxoSmithKline, patrocinadora do programa antidoping dos Jogos Olímpicos de Londres 2012.

O comercial é protagonizado pelo atleta britânico Marlon Devonish.

Segundo o The Guardian, 50% dos atletas que participarão da Olimpíada serão submetidos a exames antidoping, em operação que está sendo classificada como "a maior da história da competição".

Ficha Técnica:

Client: GlaxoSmithKline

SVP Global Communications - Phil Thomson

VP Corporate Communications - Kerry O'Callaghan

Programme Director - Clare Brosnan

Creative agency: TBWALondon

Executive Creative Director - Dede Laurentino

Creative Director/Writer - Fabio Abram

Creative Director/Art Director - Braulio Kuwabara

Chief Strategy Officer - Zaid Al-Zaidy

Strategic Planner - Jenna Hoyle

Group Account Director - Emma Massey

Account Executive - Kirsten Barnes

Head of Broadcast - Jason Ayers

Producers - Natalie Spooner, Gill Oglethorpe, Nicholas Kurs

Production Manager - Melanie McGee

Production Company - Outsider

Director - Scott Lyon

Producer - Zeno Campbell-Salmon

Editor - Art Jones at Work Film Editors

Post Production - Electric Theatre

Post Production Producer - Lee Pavey

Flame Artist - Giles Cheetham

Sound - Factory Studios

Sound Engineer - Anthony Moore