London International Awards 2019

Trabalho criado pela VCCP de Londres e produzido pelo brasileiro Big Studios para Edwards Lifesciences está entre os finalistas da edição de 2019 London International Awards (LIA), na categoria Pharmaceuticals: Devices and Diagnostics.

O objetivo da campanha foi comunicar o lançamento de uma válvula para o coração, chamada Inspiris Resilia.

A animação (assista abaixo), que mostra um senhor sentindo desconforto no peito, procura abordar o tema com  "leveza".

Confira os finalistas brasileiros do London International Awards, aqui.

Ficha Técnica:

Corporate Name of Client: Edwards Lifesciences

Head of Client Services: Cristina Kuechmann

Client Account Director: Alina Cotoros

Client Account Manager: Spyros Zervas

Media Company: VCCP Media, London

Media Planner: Dan Williams

Agency Account Executive: Anu Bajpai

Agency Account Director: Sharon McCartney

Agency Account Manager: Mark Armstrong

Agency Planning Director: Kristen Dimmock

Advertising Agency: VCCP Health, London

Executive Creative Director: Brett O'Connor

Copywriter: Tess Evans

Art Director: Sadie Mayes

Agency Producers: Laura Cooper / Harriet Masters / Helena Socratous

Production Company: Analog Digital, Poland

Producer: Patrycja Krajewska

Animation Company: Big Studios, São Paulo

Director:  Cristiano Cera

Animator: Big Studios

Executive Producer: Ariel Comim

Sound Engineer: James Clark

Sound Mixer: Clearcut Sound

Music Production Company: Soviet Science, London

Music Producer: Tom Cathcart

Music Arranger: Rachael Philip

Music Composer: Rachael Philip