Mac & Cheese

A Kraft e a Crispin Porter vasculharam comentários sobre o produto Mac & Cheese no Twitter, para transformá-los em comerciais, um deles exibido pelo canal TBS na noite desta segunda-feira (28).

Kraft e Crispin escolheram cinco tweets e rodaram os filmes em diversos sets de Los Angeles (EUA), tendo como base as mensagens selecionadas.

Os filmes poderão ser conferidos na página do Mac & Cheese no Facebook.

Ficha Técnica:

Agency: Crispin Porter 
Client: Kraft
Worldwide Chief Creative Officer: Rob Reilly
VP Group Creative Director: Bill Wright
VP Group Creative Director: James Dawson-Hollis
Interactive Group Creative Director: Matt O'Rourke
Associate Creative Director: Cliff Leicht
Associate Creative Director: Wendy Leicht
Art Director: Bryan Denman
Copywriter: Kent Carmichael
Senior Interactive Designer: Doug Menezes
Executive Producer: Chad Hopenwasser
Integrated Producer: Carolyn Johnson
Production Company: Bob Industries
Director: Bob Odenkirk
Executive Producer: T.K. Knowles
Production Supervisor: Anthony Harman
Line Producer: Diane Castrup
Director of Photography: Adam Sherer
Post Production: Plus Productions
Editorial Company: Plus Productions
Editor: Adam Nikolaidis
Editor: Wayde Samuel
Assistant Editor: Daniel Reitzenstein
Editorial Producer: Idalia Deshon
Music Company: Beacon Street Studios
Executive Integrated Music Producer: Andrew Feltenstein
Executive Integrated Music Producer: Adrea Lavezzoli
Sound Designer: Eddie Alonso
Visual Effects Company: Plus Productions
Visual Effects Editor: Adam Nikolaidis
Visual Effects Producer: Idalia Deshon
Content Management Supervisor: Tamsin Mariner
Content Supervisor: Spencer Holmes
Content Manager: Sara Horner
Assistant Content Manager: Carrie WhiteDate
Mar 28, 2011