Made for more

A marca de conhaque Hennessy apresenta a edição de 2025 da campanha "Made for More",  que pretende explorar o orgulho cultural africano com a "embaixadora" global da marca, a cantora e compositora nigeriana Tems.

O comercial (assista abaixo) homenageia a paisagem cultural do continente e mostra Tems imersa nos universos do Hennessy Games Club, Hennessy Art Club e Hennessy Jam Club.

O fime tem início no Hennessy Games Club, apresentando jogos locais. Tems se junta ao rapper congolês Innoss'B, ao DJ Flygerian e ao mestre de xadrez nigeriano Tunde Onakoya.

No Hennessy Art Club, Tems está cercada por esculturas e telas. O rapper Maglera Doe Boy, o pintor Bahaati Simeons e o artista de mídia mista Buqaqawuli Nobakada, todos sul-africanos, também aparecem nas cenas.

Por fim, o Hennessy Jam Club mostra Tems imersa em um universo moldado pela música, cercado por instrumentistas e espectadores, como o sul-africano Kabza De Small.

O esforço contará com filmes para mídias sociais e eventos em cidades da Nigéria, como Lagos, Abuja e Port Harcourt.

Ficha Técnica:

Brand
Hennessy

Chief Marketing Officer
Vincent Montalescot

Marketing Manager
Cory Soutar

Brand Manager
Pietro Lanzetta

Brand Manager
Lucile Perrin

Marketing Director
Osato Evbuomwan

Marketing Director
Aimee Kellen

Agency / Creative
Wieden+Kennedy Amsterdam

President
Luiza Prata Carvalho

Chief Creative Officer
Susan Hoffman

Chief Strategy Officer
Nick Docherty

Creative Director
Zeynep Orbay

Creative Director
Evgeny Primachenko

Art Director
Jimmy Varghese

Copywriter
Tyler Andre

Head of Production
Cheryl Warbrook

Executive Producer
Eline Bakker

Producer
Stijn Wikkerink

Planning Director
Odile Song

Art Buyer
Mercedes Januszczak

Head of Communications
Elsa Stahura

Planning Director
Amar Babbar

Group Account Director
Erin Zito

Account Director
Amandine Decourcelle

Account Manager
Sina Kammerer

Account Executive
Temi Chukwumah

Design Director
Joe Favre

Designer
Karen van de Kraats

Production
SMUGGLER

Director
Ebeneza Blanche

Director of Photography
Sam Meyer

Producer
Luca Chapman

Executive Producer
Tom Knight

Production
Joint Amsterdam

Director of Photography
Nesh Matapuri

Editor
Francesca Giunta

Editor
Nesh Matapuri

Production Supervisor
Ricky Weissman

Post Production / VFX
Bacon X

Colourist
Sam Gilling

Post Production / VFX
Selected Works

VFX Supervisor
Wes

Executive Producer
Alex Fitzgerald

Producer
Lou Cherry

Producer
Beatriz de Carvalho

2D Artist
Rich Roberts

2D Artist
Olivia Wang

2D Artist
Dan Adams

2D Artist
Val Scalamandre

2D Artist
Emma King

Matte Painting
Lyndall Spagnoletti

Matte Painting
Marti Pujol

Post Production / VFX
Ambassadors

Colourist
Scott Harris

Editorial
Trim Editing

Editor
Vid Price

Music / Sound
String and Tins

Sound Designer
Lawrence Kendrick

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