Made With Care

A Nespresso apresenta a campanha "Made with Care", criada pela McCann de Nova York, e que traz George Clooney, embaixador da marca e membro do Conselho Consultivo de Sustentabilidade da empresa.

O comercial (assista abaixo) mostra o ator e outras "celebridades" e "ativistas" definindo a palavra “cuidado” e abordando a importância do conceito.

A ideia é evidenciar como cuidar dos agricultores e do meio ambiente resulta em café de alta qualidade, que pode ser um catalisador para mudanças positivas.

Além do filme para TV, o esforço é composto por peças para meios digitais, mídia impressa e ações nas redes sociais, bem como materiais para pontos de venda e out of home.

Ficha Técnica:

MCCANN NY
EVP, EXECUTIVE CREATIVE DIRECTOR: Larry Platt

EVP, EXECUTIVE CREATIVE DIRECTOR: Danny Rodriguez

ASSOCIATE CREATIVE DIRECTOR: David Cappolino

ASSOCIATE CREATIVE DIRECTOR: Nickie Thongton

SENIOR ART DIRECTOR: Tim Min

COPYWRITER: Josh Race

ART DIRECTOR: Luzdivina Ruiz

CHIEF PRODUCTION OFFICER, MCCANN NORTH AMERICA: Nathy Aviram

EXECUTIVE PRODUCER: Kathy Love

SENIOR PRODUCER: Loly McIndoe

VP, STRATEGY DIRECTOR: Amanda Shapiro

SVP, GROUP ACCOUNT DIRECTOR: Amber Greenwalt

ACCOUNT DIRECTOR: Cheryl Edwards

ACCOUNT SUPERVISOR: Jordan Hamilton

ACCOUNT SUPERVISOR: Emily Charlton

ACCOUNT EXECUTIVE: Matthew Albaira

PROJECT MANAGER: Annie Kunstler

ASSOCIATE PROJECT MANAGER: Cerine Azar

SVP, DIRECTOR OF BUSINESS AFFAIRS: Wilmien Blake

HEAD OF CELEBRITY TALENT & MUSIC: Danielle Korn

DIRECTOR OF TALENT PAYMENT: Terry Marcello

TALENT MANAGER: Gordon Corte

DIRECTOR: Grant Heslov

DIRECTOR (SPANISH LANGUAGE): Nicolas Entel

CO-FOUNDER/PRESIDENT: Kristen Evans

CO-FOUNDER/EP: James Evans

EP/HEAD OF PRODUCTION: Geoff Campbell

PRODUCER: Fern Martin

1ST ASSISTANT DIRECTOR: Peter Etzweiler

DIRECTOR OF PHOTOGRAPHY: Peter Donohue

SCRIPT SUPERVISOR: Monica Fernandez

EDITORIAL COMPANY:

EDITOR: Chris Franklin

ASSISTANT PRODUCER: Hannah Wederquist-Keller

EXECUTIVE PRODUCER: Sarah Van Tassel

PRODUCER: Ali Corsi

CREATIVE DIRECTOR/VFX: Ryan Sears

SOUND STUDIO:

SOUND MIXER: Peter Holcomb

MUSIC:

MUSIC: Nespresso La Boutique

COMPOSERS: Benjamin Raffaelli & Frédéric Doll

PUBLISHER: Capitaine Plouf

NESPRESSO
CHIEF EXECUTIVE OFFICER: Guillaume Le Cunff

CHIEF BRAND OFFICER: Anna Lundstrom

HEAD OF GLOBAL BRAND COMMUNICATION AND IDENTITY: Mélanie Brinbaum

GLOBAL BRAND CAMPAIGNS MANAGER: Mafalda Sttau Monteiro

GLOBAL BRAND CAMPAIGNS TRAINEE: Laura Santacruz Cardona

PRODUCTION
PRODUCTION COMPANY:

UNTITLED, INC.