Mix something new

A partir do mote “Mix something new”, a marca espanhola Licor 43 apresenta campanha global criada pela Lola MullenLowe, que pretende inspirar a criatividade por meio da conexão e da mistura.

Veiculado no Brasil, Alemanha, Holanda, Estados Unidos, México e Espanha, o esforço é composto por filme para TV e mídia digital (assista abaixo), bem como peças para mídia exterior e conteúdo digital.

O comercial tem direção de cena do brasileiro Marcio Leitão (Squarehead), que chegou recentemente à equipe de diretores de cena da Pródigo Filmes.

Ficha Técnica:

Anunciante: Zamora Company

CMO Spirits: Blanca de la Infiesta

Global Brand director: Renata de Oliveira

Senior Global Brand Manager Licor 43: Marta Martinez-Turmo / Eva Maria Segura

Executive Production Zamora Company: Anna Cuevas / Jordi Güell (Films&Partners)

Agência: Lola MullenLowe

Chief Creative Officer: Tomás Ostiglia

Director creativo de grupo: Saray Gonzalez

Director de arte senior: Natalia Cabrera

Director de arte: Carlota Diaz

Copywriter senior: Natalia Chona

Copywriter: Alba Gomez

Global Business Director: Yann Boudoin

Account Supervisor: Megan Edwards

Chief Strategy Officer: Camilla Facin

Director Estratégico: Bruno Yanagui

Lead producer: Luis Cristobal

Producer: Macarena Ruiz

Productora: Antiestático

Director & Editor: Squarehead @cabezacuadrada

Chief Executive Producer: Matías Dumont @matutedumont

Executive Production: Leandro Ekman @leandroeekman

Head of Production: Carola Bisci

Producer: Matías Aisen @matiaisen / Rossana Noceloni @rossnoceloni

Production Manager: Emma Patiño @emma_psilva

DOP: Andrea Gavazzi @andgavazzi

DOP 2nd unid: Sandra Formatger @sandra_formatger_martinez

Production Coordinator: Ana de Ancos @anitadeancos

Production Assistant: Olga Leña @olgaleñamartin

Agency Driver: Pepe Nieto

Drivers / Runners: Iván Fernández / Elia Cuesta / Iñigo de Lascoiti

Focus Puller: Chris Cruz @omni_cloud

2nd AC: Florencia Rotundo @filmenflor

Video Assist: Quique Sánchez

Focus Puller 2nd Unit: Paolo Scirè @paoscire

2nd AC 2nd Unit: Jaione Aguirre

Video Assist 2nd Unit: Adrián Picón

DIT: Vico Martín

Steadicam Operator: Jose María Mitchell

Steadicam Assistant: Raúl Perales

Key Grip: Julio Santa

Grip Assistant: Luis Cancho

Grip Assistant: Alex Mérida

Crane Operator: Julio Castro

Gaffer: Arturo Aguado @arturoaguadoa

Best Boy: Cosmin Cozma @cosmin9933

Sparks: Alberto Morales @albertomoralesarangones / Samuel Mora / Juan Castilla / Felipe Escobar / Rafa Martín

Desk tech: Francisco Ballés

Spark – Driver: Luis Triviño

Best Boy 2nd Unit: Marina Bryant @m.bryant

Spark 2nd Unit: Toni Munáiz

Art Director: Edu Parrilla @edu_artdirector

Art Assistant: David Salazar @davsalma

Props: Gonzalo Gutiérrez @chakapuntas

Props: Alberto Rivas @albertorivas.art

Props Assistant: Andrés Picazo

Props Assistant: Julieta Iacono @julieta__iacono

Props Assistant: Elisa Pérez @elisahead

Drink Stylist: Laura Bustarviejo @laurafoodstyler

Drink Assistant: Lucio Vázquez

Stylist: Judit Melis @ditmelis

Stylist Assistant: Gabriela Muntaner

Stylist 2nd Assistant: Susana García / Paula

Tailor: Juan Varela @juanvareladuarte

Make up & Hair Stylist: Paul Gómez @go_paul_

Make-up & Hair Assistant: Paula Mendaille

Make-up & Hair Assistant: Andrea

Choreographer: Fidel Buika @fidelbuika

Location Manager: Miguel Anaya @mcanaya

Location Scout: Raúl Martínez

POST

Post-production Coordination: Jordi Doll

Graphic Design and Animation: McNulty @mcnulty____

Original Music Beat Music @beatmusicmadrid

Post-production Studio: McNulty @mcnulty____

Sound Studio: Oido @oidostudios

Photographer: Laia Benavides @laia.benavides

Digital Photographer: Mireia Rodriguez @mireiarodriguezphotography

Print Producer: Matias Aisen @matiaisen

CFO: Victor Gonzalez @vicgcubas

Administration: Vanessa Ávila @vanene91

Siga o Clube nas redes sociais: Instagram, Facebook, X, LinkedIn, TikTok e YouTube (TV Clube de Criação).

Clube de Criação 50 Anos