One Show 2022

The One Club for Creativity anuncia o shortlist da edição de 2022 do The One Show. As peças pré-selecionadas chegam à segunda rodada de julgamento, que está ocorrendo agora.

Os finalistas deste ano – inscrições que ganharão Lápis de Ouro, Prata ou Bronze ou Merit – serão anunciados ainda no mês de abril.

A Area 23 de New York lidera com 81 inscrições no shortlist. A Leo Burnett Chicago tem 69 trabalhos pré-selecionados e a Jung von Matt Hamburg tem 68.

Foram inscritos 4.374 trabalhos, de 52 países. Os EUA lideram o número de inscrições, com 1.766, Alemanha aparece com 312, Canadá com 309, Reino Unido com 281 e França com 208.

A cerimônia de premiação do One Show 2022 acontecerá na conclusão da Creative Week 2022, na noite de 20 de maio, no Cipriani Wall Street, em Nova York.

Confira abaixo trabalhos brasileiros no shortlist:

BRANDED ENTERTAINMENT

Beta Collective / São Paulo + Estúdio Casa da Árvore / São Paulo + Irmãos Meirelles / São Paulo + 100 Limites Filmes / Rio de Janeiro Brand-Side Initiated & Originated Projects Cerveza Patagonia The Mountain Intervention

Africa / São Paulo Short Form Video – Single House of Lapland Salla 2032

Africa / São Paulo Craft – Art Direction House of Lapland Salla 2032

Africa / São Paulo Innovation in Branded Entertainment House of Lapland Salla 2032

AlmapBBDO / São Paulo + Iconoclast / São Paulo + Punch Audio / São Paulo + Warriors VXF / São Paulo
Innovation in Branded Entertainment WhatsApp The Privacy Gesture

Area 23, An IPG Health Company / New York + HIP HOP PUBLIC HEALTH / New York + CANJA AUDIO CULTURE / Curitiba +
ZOMBIE STUDIOS / São Paolo Short Form Video – Single Hip Hop Public Health Lil Sugar – Master of Disguise

Area 23, An IPG Health Company / New York + HIP HOP PUBLIC HEALTH / New York + CANJA AUDIO CULTURE / Curitiba +
ZOMBIE STUDIOS / São Paolo Craft – Art Direction Hip Hop Public Health Lil Sugar – Master of Disguise

BETC HAVAS / São Paulo + HERSHEY’s Br / São Paulo Brand Partnerships Hershey's Br HerShe 2021

FCB Brasil / São Paulo User-Generated Content Rede Bandeirantes The Unshouted Goal

GUT / São Paulo + HEFTY / São Paulo + I Hate Flash + Mol / São Paulo Experiential – Virtual Events Heinz Hidden Spots

GUT / São Paulo + HEFTY / São Paulo + I Hate Flash + Mol / São Paulo Brand Partnerships Heinz Hidden Spots

GUT / São Paulo + HEFTY / São Paulo + Magma / São Paulo Brand Partnerships Mercado Livre (Ebazar) Black Business Beats

TBWA\Chiat\Day / Los Angeles + TBWA\Chiat\Day - In House Production Company / Los Angeles + TBWA\ID / Brazil User-Generated Content PERIOD. Period Piece PSAs

WMcCann / São Paulo + Chevrolet / São Paulo Craft – Use of Technology Chevrolet Drum Challenge

Wunderman Thompson / São Paulo + Johnson & Johnson + We4 Music + Landia & M&A Music Videos Johnson & Johnson Menstrual Dignity


CREATIVE EFFECTIVENESS

AlmapBBDO / São Paulo + Iconoclast / São Paulo + Punch Audio / São Paulo + Warriors VXF / São Paulo Creative Effectiveness – Consumer / Brand WhatsApp The Privacy Gesture

dentsumcgarrybowen Brasil / São Paulo Creative Effectiveness – Consumer / Brand NISSIN CUP PRESSO

GUT / São Paulo + Saigon Filmes / São Paulo + LOUD + / São Paulo Single Country or Region – CSR Mercado Livre (Ebazar) NEW ICONIC KISSES

sunsetDDB / São Paulo + AB InBev / São Paulo Single Country or Region – Consumer / Brand AMBEV Face of Carnival

WMcCann / São Paulo + Chevrolet / São Paulo Single Country or Region – Consumer / Brand Chevrolet Drum Challenge


CREATIVE USE OF DATA

Area 23, An IPG Health Company / New York + Ritmika Audio Arts / São Paulo + Brooklyn, Sports Page / Brooklyn + Stellar Printing / Long Island City Storytelling The Columbia Journalism Review The Inevitable News

FCB Brasil / São Paulo + FCB/Six / Toronto Social Media Abraji & Congresso em Foco SweetBlock

Grey Brazil / São Paulo Real-Time Data Volvo Cars Brazil Electric Payment

Havas Worldwide Portugal / Lisbon + Estúdio Casa da Árvore / São Paulo + Fast Forward / Lisbon + Garage Films / Lisbon Data Visualization – Static Raparigas da Bola The Day-AfterWomen's-Day Newspapers

DESIGN

Africa / São Paulo Editorial – Magazines & Newspapers Folha de S.Paulo Newspaper The Most Valuable News

Africa / São Paulo Craft – Illustration Folha de S.Paulo Newspaper The Most Valuable News

Africa / São Paulo Branding – Identity System House of Lapland Salla 2032

AlmapBBDO / São Paulo + MyMama Entertainment / São Paulo + Jamute / São Paulo + Notan Studio / São Paulo
Digital Design Getty Images Living Images

AlmapBBDO / São Paulo + MyMama Entertainment / São Paulo + Jamute / São Paulo + Notan Studio / São Paulo Craft – Art Direction Getty Images Living Images

Area 23, An IPG Health Company / New York + HIP HOP PUBLIC HEALTH / New York + CANJA AUDIO CULTURE / Curitiba +
ZOMBIE STUDIOS / São Paolo Branding – Identity System Hip Hop Public Health Lil Sugar – Master of Disguise

Area 23, An IPG Health Company / New York + HIP HOP PUBLIC HEALTH / New York + CANJA AUDIO CULTURE / Curitiba +
ZOMBIE STUDIOS / São Paolo Editorial – Books Hip Hop Public Health Lil Sugar – Master of Disguise

Area 23, An IPG Health Company / New York + HIP HOP PUBLIC HEALTH / New York + CANJA AUDIO CULTURE / Curitiba +
ZOMBIE STUDIOS / São Paolo Craft – Art Direction Hip Hop Public Health Lil Sugar – Master of Disguise

Area 23, An IPG Health Company / New York + Ritmika Audio Arts / São Paulo + Brooklyn, Sports Page / Brooklyn + Stellar Printing / Long Island City Editorial – Magazines & Newspapers The Columbia Journalism Review The Inevitable News

Area 23, An IPG Health Company / New York + Ritmika Audio Arts / São Paulo + Brooklyn, Sports Page / Brooklyn + Stellar Printing / Long Island City Data Visualization – Static or Dynamic The Columbia Journalism Review The Inevitable News

Area 23, An IPG Health Company / New York + Ritmika Audio Arts / São Paulo + Brooklyn, Sports Page / Brooklyn + Stellar Printing / Long Island City Craft – Art Direction The Columbia Journalism Review The Inevitable News

DAVID / São Paulo + Burger King / São Paulo Out of Home – Series Burger King Chemistry

FCB Brasil / São Paulo + FCB/Six / Toronto Data Visualization – Static or Dynamic Abraji & Congresso
em Foco SweetBlock

Havas Worldwide Portugal / Lisbon + Estúdio Casa da Árvore / São Paulo + Fast Forward / Lisbon + Garage Films / Lisbon Data Visualization – Static or Dynamic Raparigas da Bola The Day-AfterWomen's-Day Newspapers

McCann Health / New York + McCann Health Brazil / São Paolo Packaging – Specialty Astra Zeneca The CO2 Inhaler

McCann Health / New York + McCann Health Brazil / São Paolo Innovation in Design Astra Zeneca The CO2 Inhaler

MullenLowe MENA / Dubai + Power Interactive / Dubai + markettiers / London + Punch Áudio - Brazil Out of Home – Brand Installations Mall of the Emirates Christmas Wildfire

Tátil Design Branding – Identity System Rio Carnaval Rio Carnaval - Indentity System

Tátil Design Innovation in Design Rio Carnaval Rio Carnaval - Innovation in Design

Tátil Design Branding – Logo Rio Carnaval Rio Carnaval - Logo

TracyLocke Brasil / São Paulo Packaging – Specialty Centauro The Uniform that never existed

Wieden+Kennedy / São Paulo + Estúdio Barca / São Paulo Promotional – Collateral Items Uber / Institutional Souvenirs

Wieden+Kennedy / São Paulo + Estúdio Barca / São Paulo Craft – Art Direction Uber / Institutional Souvenirs

Wieden+Kennedy / São Paulo + Supersonica / São Paulo + Focos cenografia / São Paulo + Fuze Image / São Paulo
Promotional – Collateral Items Nike / Institutional Magic Music Box

DIRECT MARKETING

Africa / São Paulo Physical Items Folha de S.Paulo Newspaper The Most Valuable News

Africa / São Paulo Targeted Video – Online House of Lapland Salla 2032

Africa / São Paulo Non-traditional & Guerrilla Marketing House of Lapland Salla 2032

AlmapBBDO / São Paulo + Bando Studio / São Paulo + Jamute / São Paulo Social Media Post – Series Diageo The Beach Walker Project

AlmapBBDO / São Paulo + BITT / Buenos Aires + Noroeste / Buenos Aires Brand Partnerships Pepsico Quaker Qrece

AlmapBBDO / São Paulo + Iconoclast / São Paulo + Punch Audio / São Paulo + Warriors VXF / São Paulo Innovation in Direct Marketing WhatsApp The Privacy Gesture

Area 23, An IPG Health Company / New York + Ritmika Audio Arts / São Paulo + Brooklyn, Sports Page / Brooklyn + Stellar Printing / Long Island City Physical Items The Columbia Journalism Review The Inevitable News

Area 23, An IPG Health Company / New York + Ritmika Audio Arts / São Paulo + Brooklyn, Sports Page / Brooklyn + Stellar Printing / Long Island City Craft – Art Direction The Columbia Journalism Review The Inevitable News

DAVID / São Paulo + Burger King / São Paulo + Zubi / Miami + Sailor Studio + A9 Audio / São Paulo Brand Partnerships Burger King The Impossible Combo

Grey Brazil / São Paulo Digital & Online – Ecommerce Volvo Cars Brazil Electric Payment

GUT / São Paulo + HEFTY / São Paulo + I Hate Flash + Mol / São Paulo Physical Items Heinz Hidden Spots

GUT / São Paulo + HEFTY / São Paulo + I Hate Flash + Mol / São Paulo Targeted Video – Online Heinz Hidden Spots

GUT / São Paulo + HEFTY / São Paulo + I Hate Flash + Mol / São Paulo Brand Partnerships Heinz Hidden Spots

GUT / São Paulo + Saigon Filmes / São Paulo + LOUD / São Paulo Digital & Online – Websites & Mobile Mercado Livre (Ebazar) NEW ICONIC KISSES

Ogilvy Brasil / São Paulo + Magazine Luiza / São Paulo Digital & Online – Ecommerce Magazine Luiza Shopping Inside Songs

TracyLocke Brasil / São Paulo Physical Items Centauro The Uniform that never existed

WMcCann / São Paulo Digital & Online – Banners & Pop-ups L'oreal Paris Paywall Down

WMcCann / São Paulo Brand Partnerships L'oreal Paris Paywall Down

EXPERIENTIAL & IMMERSIVE

AlmapBBDO / São Paulo + BITT / Buenos Aires + Noroeste / Buenos Aires Physical Products Pepsico Quaker Qrece

DAVID / São Paulo + Burger King / São Paulo + Zubi / Miami + Sailor Studio + A9 Audio / São Paulo
Events / Stunts / Competitions – In-Person Burger King The Impossible Combo

DAVID / São Paulo + Burger King / São Paulo + Zubi / Miami + Sailor Studio + A9 Audio / São Paulo Brand Partnerships Burger King The Impossible Combo

Grey Brazil / São Paulo + Picma / São Paulo + VZLab / São Paulo Ecommerce Volvo Countless Dealerships

GUT / São Paulo + HEFTY / São Paulo + I Hate Flash + Mol / São Paulo Brand Partnerships Heinz Hidden Spots

Ogilvy Brasil / São Paulo + Magazine Luiza / São Paulo Ecommerce Magazine Luiza Shopping Inside Songs

VMLY&R / São Paulo Physical Products CCWD The Commitment

VMLY&R / São Paulo Events / Stunts / Competitions – In-Person Starbucks I AM

VMLY&R / São Paulo + Suno United Creators / São Paulo Customer Experience / CX – In-Person Santander We Stand


FILM

Africa / São Paulo Online Films & Video – Long Form – Single House of Lapland Salla 2032

Africa / São Paulo Innovation in Film House of Lapland Salla 2032

AlmapBBDO / São Paulo + Iconoclast / São Paulo + Punch Audio / São Paulo Online Films & Video – Long Form – Single WhatsApp Positive/Negative

Artplan / Brasília + SEBRAE + Satélite Audio / São Paulo + Zombie Studio / São Paulo Television & VOD – Long
Form – Single SEBRAE The boy in the middle of the bridge

dentsumcgarrybowen Brasil / São Paulo Online Films & Video – Short Form – Series Nissin The RaMEN who
loved me

GUT / São Paulo + Saigon Filmes / São Paulo + LOUD / São Paulo Online Films & Video – Long Form – Single
Mercado Livre (Ebazar) NEW ICONIC KISSES

Jung von Matt / Hamburg + SquarePixel / Rio de Janeiro Online Films & Video – Short Form – Single
Hyundai Global The Bigger Crash

Jung von Matt / Hamburg + SquarePixel / Rio de Janeiro Under 50K Budget Hyundai Global The Bigger Crash

Ogilvy Brasil / São Paulo + Hasbro Brasil / São Paulo Online Films & Video – Long Form – Single
Hasbro Brasil Ageless Care

Ogilvy Brasil / São Paulo + Nestlé do Brasil / São Paulo Television & VOD – Short Form – Single
Nestlé do Brasil Safira

Ogilvy Brasil / São Paulo + Nestlé do Brasil / São Paulo Online Films & Video – Short Form – Single
Nestlé do Brasil Safira

Para fazer download da lista completa dos trabalhos que foram selecionados para o shortlist - são 319 páginas, clique aqui. No documento, também é possível encontrar os brasileiros nas categorias Gaming, Health & Wellness, Integrated, Interactive, Online & Mobile, Interactive & Mobile Craft, IP & Products, Moving Image Craft, Music & Sound Craft, Out of Home, Pharma, Print, PR, Radio & Audio, Social Media, Cultural Driver, Fusion, Green e Sustainable Development.