One Show 2025

O One Show 2025 anuncia os trabalhos vencedores de Lápis de Ouro, Prata e Bronze.

Os prêmios especiais do festival — "Best of Show", "Best of Discipline", "AI Pioneer Awards", “of the Year”  — serão revelados nesta sexta-feira (16).

Um total de 19.860 trabalhos de 62 países foram inscritos na edição deste ano do The One Show. O júri global concedeu 156 Lápis de Ouro, 197 de Prata, 270 de Bronze e 1.027 Merits.

Confira abaixo os trabalhos brasileiros premiados com Lápis de Ouro, Prata e Bronze:

Gold
Brazil
Africa Creative / Sao Paulo + Budweiser / Sao Paulo
One Second Ads
Budweiser
Social Media Innovation - Use of Media in Social Media

Gold
Brazil
DAVID / São Paulo + Mondelēz / São Paulo + Hogarth Worldwide / São Paulo + PROS / São Paulo
MorumBIS
Mondelēz International
Public Relations Brand Partnerships

Gold
Brazil
DM9 / Sao Paulo
Consul
Clean Sponsorship
Consul
Appliances Out of Home Brand Partnerships

Gold
Brazil
DM9 / Sao Paulo
Consul Clean Sponsorship
Consul
Appliances Public Relations Innovation - Use of Media in Public Relations

Gold
Brazil
DM9 / Sao Paulo
Consul
Clean Sponsorship
Consul
Appliances Print & Promotional Physical Products & Apparel

Gold
Brazil
LePub / São Paulo
The Heaviest Jersey
New Balance
Interactive, Online & Mobile Commerce

Gold
United States Brazil
Area 23, an IPG Health Company / New York + The Youth / Curitiba
Impossible Journey
ASTER
Design Moving Image - Single

Gold
United States Brazil
Area 23, an IPG Health Company / New York + The Youth / Curitiba
Impossible Journey
ASTER
Design Design for Good

Silver
Argentina Ecuador Brazil
Grey / Buenos Aires + Maruri / Guayaquil + Grey / São Paulo
Rice of Glory
Super Extra
Experiential & Immersive Commerce

Silver
Brazil
Africa Creative / Sao Paulo + Kraft Heinz / Sao Paulo
MUSTAAAAAAAARD
Kraft Heinz
Social Media Social Post - Real-time Response

Silver
Brazil
AlmapBBDO / Sao Paulo + Compañia / São Paulo + Ganso Music / São Paulo + 20DASH / Sao Paulo
Menopause Mode
LG Brasil
Creative Use of Technology Technology as a Creative Tool

Silver
Brazil
AlmapBBDO / Sao Paulo + Compañia / São Paulo + Ganso Music / São Paulo + 20DASH / Sao Paulo
Menopause Mode
LG Brasil
Interactive, Online & Mobile
Use of Smart Devices & Voice Assistants

Silver
Brazil
AlmapBBDO / Sao Paulo + MyMama Entertainment / Sao Paulo + Satelite Audio / Sao Paulo + NASH / Sao Paulo
Tormenta
O Boticário
Moving Image Craft & Production
Production Design

Silver
Brazil
DAVID / São Paulo + Faber-Castell / Sao Paulo
Shot on Faber-Castell
Faber-Castell
Out of Home Craft - Illustration

Silver
Brazil
DM9 / Sao Paulo
The Whopper Island
Burger King
Interactive, Online & Mobile Online Community Platform

Silver
Brazil
DM9 / Sao Paulo
The Whopper Island
Burger King
Social Media Stunts & Activations

Silver
Brazil
DM9 / Sao Paulo
Consul
Clean Sponsorship
Consul
Appliances Out of Home Experiential & Immersive

Silver
Brazil
DM9 / Sao Paulo
Consul Clean Sponsorship
Consul
Appliances Out of Home Innovation - Use of Media in Out of Home

Silver
Brazil
DM9 / Sao Paulo
Consul Clean Sponsorship
Consul
Appliances Public Relations Brand Partnerships

Silver
Brazil
DM9 / Sao Paulo Consul
Clean Sponsorship
Consul
Appliances Print & Promotional Brand Partnerships

Silver
Brazil
DM9 / Sao Paulo
Blood Aid
DASA Health Diagnostics
Print & Promotional Physical Products & Apparel

Silver
Costa Rica Brazil
Havas Costa Rica / Heredia + BETC HAVAS / Sao Paulo
Reprinting
Nica La Prensa
Newspaper Print & Promotional Newspaper - Single

Silver
United States Brazil
Area 23, an IPG Health Company / New York + The Youth / Curitiba
Impossible Journey
ASTER
Design Craft - Art Direction

Silver
United States Brazil
Area 23, an IPG Health Company / New York + The Youth / Curitiba
Impossible Journey
ASTER
Design Craft - Illustration

Silver
United States Brazil
Area 23, an IPG Health Company / New York + The Youth / Curitiba
Impossible Journey
ASTER
Health & Wellness Film & Video

Silver
United States Brazil
Area 23, an IPG Health Company / New York + The Youth / Curitiba
Impossible Journey
ASTER
Interactive, Online & Mobile Craft -Animation

Silver
United States Brazil
Area 23, an IPG Health Company / New York + Weber Shandwick / New York + Ritmika Audio Arts / São Paulo + Famous Who? / São Paulo
In Transit Callen-Lorde, MTA, NYC LGBT Historic Sites Project
Radio & Audio-First Craft - Casting

Bronze
Brazil
Africa Creative / Sao Paulo + Budweiser / Sao Paulo
One Second Ads
Budweiser
Social Media
Social Post - Single Platform Series

Bronze
Brazil
Africa Creative / Sao Paulo + Kraft Heinz / Sao Paulo
MUSTAAAAAAAARD
Kraft Heinz
Public Relations
Current Event Response

Bronze
Brazil
AlmapBBDO / Sao Paulo + Acaca / Sao Paulo + Punch Audio / Sao Paulo + 20DASH / Sao Paulo
Rock DNA
Billboard
Radio & Audio-First Innovation - New Ideas in Radio & Audio

Bronze
Brazil
AlmapBBDO / Sao Paulo + TV GLOBO / Sao Paulo + Cabaret / Sao Paulo + Monster Films / São Paulo
The Unskippable Opening
O Boticário
Public Relations
Public Relations for Good

Bronze
Brazil
Ampfy / Sao Paulo + A9 Sound / Sao Paulo + Piloto / Sao Paulo + Fiteiro / Sao Paulo
The Missing PortrAIts
Piracanjuba
Creative Use of Artificial Intelligence Creative Use of Data

Bronze
Brazil
DM9 / Sao Paulo
The Whopper Island
Burger King
Social Media Use of Humor

Bronze
Brazil
DM9 / Sao Paulo
Consul
Clean Sponsorship Consul
Appliances Social Media Stunts & Activations

Bronze
Brazil
DM9 / Sao Paulo
Pizzaria Di Yesterday
Consul
Appliances Out of Home P.O.P. & In-Store - Series

Bronze
Brazil
DM9 / Sao Paulo Blood Aid
DASA Health Diagnostics
Direct Marketing Craft - Data-Driven Personalization

Bronze
Brazil
DM9 / Sao Paulo
Prize On The Bone
KFC
Out of Home Use of Humor

Bronze
Brazil
DM9 / Sao Paulo
Prize On The Bone
KFC
Print & Promotional Physical Products & Apparel

Bronze
Brazil
Grey Brasil / São Paulo + University Zumbi dos Palmares / Sao Paulo
The Antiracist Bag
University Zumbi dos Palmares
Print & Promotional Physical Products & Apparel

Bronze
Brazil
Leo / Sao Paulo + FIAT / Sao Paulo
The Interrupted Goal
FIAT
Film & Video Innovation - Use of Media in Film

Bronze
Brazil
LePub / São Paulo
The Heaviest Jersey
New Balance
Social Media Commerce

Bronze
Brazil
MRM BRAZIL / São Paulo + Samsung Brazil / São Paulo
Samsung ThrowBack Deals
Samsung
Creative Effectiveness
Creative Effectiveness - Retail

Bronze
Brazil
Tátil Design / Sao Paulo + GAZPACHO PRODUCOES / São Paulo + BLACK LETRA / São Paulo + InariType / São Paulo
Ekos Ryos Packaging
Natura
Design Packaging - Mass-market

Bronze
India Brazil
Havas Creative India / Mumbai + Bennett Coleman & Co Ltd / Mumbai + Mr Pink Music / Sao Paulo + Galloping Horse Production Pvt Ltd / Mumbai
Ink Of Democracy
The Times Of India
Direct Marketing Print

Bronze
India Brazil
Havas Creative India / Mumbai + Bennett Coleman & Co Ltd / Mumbai + Mr Pink Music / Sao Paulo + Galloping Horse Production Pvt Ltd / Mumbai
Ink Of Democracy
The Times Of India
Print & Promotional Newspaper - Single

Bronze
India Brazil
Havas Creative India / Mumbai + Bennett Coleman & Co Ltd / Mumbai + Mr Pink Music / Sao Paulo + Galloping Horse Production Pvt Ltd / Mumbai
Ink Of Democracy
The Times Of India
Print & Promotional Print & Promotional for Good

Bronze
United States Brazil
AKQA Bloom + Cego + Plant + Zebra
It's time to (re)boot
(re)boot
Design Brand Partnerships

Bronze
United States Brazil
Area 23, an IPG Health Company / New York + The Youth / Curitiba
Impossible Journey
ASTER
Branded Entertainment Craft - Art Direction

Bronze
United States Brazil
Area 23, an IPG Health Company / New York + The Youth / Curitiba
Impossible Journey ASTER Moving Image Craft & Production Animation - Single

Bronze
United States Brazil
Area 23, an IPG Health Company / New York + Weber Shandwick / New York + Ritmika Audio Arts / São Paulo + Famous Who? / São Paulo
In Transit Callen-Lorde, MTA, NYC LGBT Historic Sites Project
Radio & Audio-First
Innovation - Use of Media in Radio & Audio

Espie todos os vencedores aqui.

Confira quais os jurados brasileiros no One Show 2025, aqui.

Clube de Criação 50 Anos