See Where Music Takes You

O TikTok apresenta a campanha global "See Where Music Takes You", projetada para destacar seu papel como um destino para a descoberta musical.

O comercial "Follow the Music" (assista abaixo) é embalado pela música "Love Me Not", de Ravyn Lenae, cujo sucesso no TikTok ajudou a lançar sua carreira.

A direção é de Nabil Elderkin, que já trabalhou com artistas como Dua Lipa, Tyla e Kendrick Lamar.

Criada pela brasileira AKQA Casa, a comunicação quer evidenciar a influência do TikTok no cenário musical global e destacar recursos como o aplicativo "Add to Music", que ajuda os usuários a salvar músicas descobertas na plataforma em seus serviços de streaming de música preferidos.

Trata-se da primeira campanha em larga escala do aplicativo da ByteDance dedicada à experiência musical na plataforma.

Ficha Técnica:

Title See Where Music Takes You
Product Music Impact
Client TikTok

CLIENT INFORMATION

Zuber Mohammed Global Head of Consumer Marketing at TikTok
Andina Badri Global Head of Music and Product Marketing at TikTok
Alessandra Mariani Global Music Marketing Lead at TikTok
Dexter Dedor Global Head of Brand and Creative at TikTok
Andre Marques Head of Brand & Creative Americas at TikTok
Shayna Wenger Creative Lead of the Americas at TikTok

AKQA INFORMATION

Account Isabel Rudge Head of Client Services
Account Daniel Batista Client Partner
Account Luiza Medeiros Account & Integration Lead
Account Felipe Guimarães Account Executive
Strategy Luis Stateri Head of Strategy
Creative Renato Zandoná Chief Creative Officer LATAM
Creative Christiano Vellutini Executive Creative Director
Creative João Gandara Creative Director
Creative Júlia Velo Associate Creative Director
Creative Luísa Gabaldi Senior Art Director
Creative Tai Reis Junior Art Director
Motion Anderson Lima Motion Coordinator
Production Paula Santana Executive Production Director
Production Pedro Lazzuri Special Projects & Senior Producer
Production Maribê Special Projects & Senior Producer
Production Keith Lima Special Projects & Producer Assistant
PR Natalia Albertoni Public Relations

IMAGE PRODUCTION HOUSE

Production House Happy Place
Production House Nabil Director
Production House Elie Smolkin Director of Photography
Production House Felipe Cortés 1st AC
Production House Alejandro Céspedes Suárez 2nd AC
Production House Luis David Romero Franco Video Assist
Production House Jorge Andrés Ortíz DIT
Production House Alexandre Lesmes Steadicam Op
Production House Fabio Vega Assistant Steadicam
Production House Carlos Soto Key Grip
Production House Rodrigo Campos Gaffer
Production House Harold Garzón Lighting Technician
Production House Adrian Saavedra Lighting Assistants
Production House Jeffeerson Zapata Lighting Assistants
Production House Hugo Sarmiento Lighting Assistants
Production House Laura Olaya Lighting Assistants
Production House Duván Rodríguez Driver Truck Lights
Production House Elkin Torres Driver Truck Support

Production House Guillermo Torres Plant Driver
Production House Alex Fabian Gómez Machine Operator 1
Production House Kevin Gómez Machine Operator 2
Production House Simón Botero Álvarez Digitech Photography
Production House Alfredo Cabezas Assistant Photographer
Production House Brandon M. Production designer
Production House Henver Sarmiento Art director
Production House Nelson Yecid Parra Props
Production House Mauricio García Props
Production House Marco Andrés Acosta Props
Production House Andrés Matheo Gualteros Ardila Props
Production House Brayan Santiago Perdomo Pinilla Props
Production House Diego Alexander Gualteros Ardila Props
Production House Andres Felipe Burgos Martinez Truck driver art
Production House Juan Felipe Montoya Costumer designer
Production House María Camila Celeita Mena Costume assistant
Production House Laura Camila Marín Costume assistant
Production House Clara González Make-up
Production House Roxana Jaramillo Makeup Assistant
Production House Andrea Rodríguez Sossa Makeup Assistant
Production House Damion Clayton Editor
Production House Rock Paper Scissors Post House
Production House Julia Ribas RPS Producer
Production House Sam Slavkin Assistant Editor
Production House Kyle Brookes Assistant Editors
Production House Adolfo Martinelli Colorist
Production House Digital Axis VFX
Production House Tony Stackhouse Post Producer
Production House Emily Tegel Post Coordinator
Production House Shane Emery Post Assistant
Production House Emily Sanders Head of Sales
Production House Paymon Buickzadeh Head of Finance
Production House Ashley Maltez Production Accountant
Production House Nancy Vasquez Production Accountant
Production House Tara Razavi Executive Producer
Production House Jared Fassler Head of Production
Production House Megan Gutman Producer
Production House Daniel Mcausland Service Producer
Production House Stephen Micheals HP Production Coordinator
Production House Diego Marín 1st Assistant Director
Production House Juan Esteban Uribe 2nd Assistant Director
Production House Sasha Raykovich Assistant to Nabil
Production House Giovanni Guerrero Production Manager
Production House Felipe Atehortua Field Producer
Production House Oscar Mora Casting
Production House Nina Gutiérrez Production Assistant
Production House Ángela Rodríguez Production Assistant
Production House Ariel Pontón Production Assistant
Production House Cristian Rodríguez Production Assistant
Production House José Carrillo Production Assistant
Production House Luis Villalobos Production Assistant
Production House Sarah Atehortúa Production Assistant
Production House Carlos Andrés Pulido Truck Assistant

AUDIO PRODUCTION HOU SE

Production House Quiet City Music+Sound
Production House Darren Solomon Music Remix
Production House Chris Jordão Music Remix
Production House Andre Melges Sound Design and mix
Production House Chris Jordão Sound Design and mix
Production House Karina Vadasz Executive Producer
Production House Xanna D’aguiar Executive Producer

Ingressos para o Festival do Clube de Criação 2025 estão à venda aqui. Não perca. Espalhe. Nos vemos no Memorial.

Clube de Criação 50 Anos