Someone has to win. Why not you?

A Loteria Nacional do Reino Unido, da Camelot, mostra os bastidores do sorteio, em nova campanha assinada pela Adam&Eve/DDB.

O filme "Someone has to win. Why not you?" (assista abaixo) acompanha uma funcionária da Loteria e seus colegas de call center enquanto ouvem ansiosamente os números sorteados.

Ficha Técnica:

Client: Camelot
Brand: The National Lottery
Client: Hayley Stringfellow Rachel Moss Arabella Gilchrist
Advertising company: Adam & Eve/DDB
Group executive creative director: Ben Tollett
Chief creative officer: Richard Brim
Creative: Daniel Bailey Brad Woolf Emily Tolley Stevie Rowing-Parker
Agency producer: Mary Fostiropoulos
Managing partner: Sam LeCoeur
Account director: Loella Collier Ashley Lewis
Account manager: Elliot Handler
Account executive: Frankie Cuffaro
Planner: Heather Alderson Thomas Keane
Media agency: Vizeum
Production company: Smuggler
Executive producer: Chris Barrett
Producer: Ray Leakey
Director: Henry-Alex Rubin
DoP: Benoit Soler
Editing company: Speade
Editor: Sam Sneade
Post production: The Mill
Post producer: Dan Crozier
Colourist: Seamus O’Kane
Audio post production: Anthony Moore Jon Clarke