Song

A empresa de telecomunicações BT apresenta campanha para promover o lançamento do plano BT Plus, que inclui banda larga de fibra ótica e 4G,

Criado pela Abbott Mead Vickers BBDO, o filme "Song" (assista abaixo) é embalado por um clássico dos anos 1980, "Blue Monday", da banda New Order.

A comunicação faz parte dos esforços da marca para envolver e motivar mais as pessoas.

Ficha Técnica:

Creative agency: AMV BBDO
Creative directors: Alex Grieve Adrian Rossi
Copywriter: Diccon Driver
Art director: Alan Wilson
Agency planner: Alice Aldridge
Agency account team: Zoe Attenborough Anna Covell Alex Hodges Helen Limbrey Sophie Clarke
Agency producers: Polly Lowles Charlie Thacker
Media agency: Essence
Media planners: Simon Rosso Shane Murphy
Production company: Pulse Films
Director: 32
XLab: Matt O'Brien
Production company executive producer: Lucy Kelly
Production company producer: Debbie Ninnis
Post-production company: Joseph Tang The Mill
Telecine: Simone Grattarola
Business affairs: Cate Killen
Audio post-production: Muzie Thind Grand Central
Digital design company: XLab AMV BBDO