Style It Out

A linha de roupas F&F, da rede varejista britânica Tesco, destaca suas credenciais de estilo com uma nova campanha, criada pela BBH de Londres, que pretende se distanciar dos estereótipos da categoria.

Trabalhando com a fotógrafa Alex Prager, a marca de supermercados explora desafios cotidianos, como um vestido preso na porta do carro ou um clima imprevisível, por exemplo, e como vivenciar tudo isso "com estilo".

"Style It Out" é composta por três filmes (assista abaixo), além de ações para mídia externa, anúncios impressos, estratégia para redes sociais, rádio e digital.

Ficha Técnica:

Campaign title: Style It Out

Advertising agency: BBH London

Executive creative director: Felipe Serradourada Guimarães

Creative director: Uche Ezugwu

Creatives: Ash Hamilton and Sara Sutherland

Designer: Jen Lally

Planners: Saskia Jones and Tom Papalizou

Business lead: Anna Rosenthal and Sian Richards

Account director: Megan Houghton-Brown

Account manager: Holly Errington

Agency film producer: Victoria Doran

Agency assistant film producer: Valentina Schwendinger

Agency print producer: Sarah Tooley

Agency assistant print producer: Matt Kitto

Media planners: Patrick Bennett and Sasha Macaulay

Media agency: Essence Mediacom

Managing director, Arts and Sciences: James Bland

Executive producer, Arts and Sciences: Elise Jeanrenaud

Executive producer, Arts and Sciences: John Benson

Director and photographer: Alex Prager

Director of photography: Haris Zambarloukos

Producer: Lauren Highman

Editors: Darren Baldwin

Retouching: Bermúdez Studios & Tristan Zamula

Artwork: Nigel Pullum

Studio managers: Toni Polain & Ella Clayton

Visual effects lead: Declan Andrews

Visual effects supervisor: Tito Fernandes

Post-production company: Black Kite

Post-production senior producer: Chloe Ensor

Grade: Black Kite

Colorist: George K

Sound studio: 750mph

Sound engineer: Sam Ashwell

Music track: ‘I’m gone’ by Lovehoney

Music composer: Lovehoney

Music supervisor: Black Sheep Music

Music company: Mind Under Bridge Publishing

Interim marketing director, Clothing and Home: Rachel Nooney

Head of brand and comms, Clothing: Sarah Atkins

Marketing manager, Home: Megan Middleton

Marketing manager, Clothing: Sam O’Neil

Clube de Criação 50 Anos