Subservient Chicken Redemption

Assista ao filme "Subservient Chicken Redemption", criado pela David Miami para Burger King.

Em estilo documentário, o comercial narra a ascensão e queda da personagem, a "galinha submissa", e faz parte de nova campanha integrada do anunciante, divulgada no início da semana (leia aqui). 

Dirigido por Bryan Buckley, da Hungry Man, o filme mostra as humilhações sofridas pelo frango e a reviravolta na sua "vida", que garantiu o retorno da personagem - agora não mais submissa - com novo nome, Chicken Big King, que também nomeia novo sanduíche da rede de fast food.

No final, o filme apresenta a assinatura: "Be your way".

Leia anterior sobre o assunto aqui.

Ficha Técnica:

Agency: DAVID/Miami

Client: Burger King US

Chief Creative Officer/Founder: Anselmo Ramos

Art Director: Tony Kalathara

Copywriter: Russell Dodson

Head of Global Production: Veronica Beach

Senior Producer: Mariane Göebel

Assistant Producer: Cátia Nucci

Business Manager: Libby Fine

Managing Director: Paulo Fogaça

Account Supervisor: Rafael Giorgino

CLIENT

SVP Global Brand Management: Fernando Machado

Chief Marketing Officer, North America: Eric Hirschhorn

Director Marketing Communications, North America: Brandon Micko

Director Digital Marketing and Social Media, North America: Adam Gagliardo

PRODUCTION

Production Company: Hungry Man

Director: Bryan Buckley

Executive Producer: Mino Jarjoura

Line Producer: Cory Berg

Director of Photography: Scott Henriksen

Production Designer: David Skinner

Wardrobe: Michelle Martini

POST PRODUCTION

Editorial Company: Cut + Run

Executive Producer: Carr Schilling

Senior Producer: Amburr Farls

Managing Director: Michelle Eskin

Editors: Jay Nelson and Issac Chen

Assistant Editor: Dustin Zimmerman

Online: The Mill

Senior Executive Producer: Sue Troyan

Executive Producer: Enca Kaul

Executive Telecine Producer: LaRue Anderson

Telecine Producer: Natalie Westerfield

Producer: Kiana Bicoy

Production Coordinator: Jillian Lynes

Executive Creative Director/VFX Supervisor: Phil Crowe

Colorist: Shane Reed

Lead 2D Artist/VFX Supervisor: Robin McGloin

2D Artists: Adam Lambert, Chris Payne, Jalé Parsons, Scott Johnson, Scott Wilson, Ashley Forbito, Brett Lopinsky

Music: Beacon Street Studios

Producer: Adrea Lavezzoli

Mix House: Beacon Street Studios

Mixer: Mike Franklin

Mix Assistant: Dewey Thomas

Mix Producer: Kate Vadnais