Super Bowl 2018

É da Saatchi & Saatchi New York a campanha para o Super Bowl de Tide, deste ano.

Na verdade, a comunicação incluiu uma série de filmes, cada um exibido em um quarter de intervalo do Super Bowl, com a premissa de que, "qualquer comercial que tenha roupas limpas, é um comercial de Tide".

David Harbour (de Stranger Things) foi a estrela.

"Estamos muito felizes, já que, por enquanto, praticamente todas as publicações importantes por aqui, como Time, Adweek, Adage, Washington Post e Chicago Tribune, sem falar no SuperClio, elegeram essa como a melhor campanha do Super Bowl 2018", comentam os brasileiros Rafael Segri e Kiko Mattoso, que estão na ficha técnica.

A hashtag #tidead esteve no Trend Topics do Twitter por quase todo o jogo .

Leia nota sobre a campanha estar no topo da lista da Adweek, aqui.

Veja o teaser da campanha aqui.

Ficha Técnica

Client: Procter & Gamble

VP, North America Fabric Care - Sundar Raman

Brand Director, North America Fabric Care Delivery - Vedran Miletic

BBIC - Kimberly Doebereiner

Manager, Advertising Production - Paul Chick

Brand Manager - Jennifer Maxwell

Assistant Brand Manager - Alex Perez

Brand Communications Manager - Matthew Wormington

Creative Agency: Saatchi & Saatchi New York

Chief Executive Officer – Andrea Diquez

Chief Creative Officer - Javier Campopiano

Executive Creative Director - Paul Bichler

Creative Director - Daniel Lobaton

Creative Director - Chad Baker

Associate Creative Director - Kiko Mattoso

Associate Creative Director - Rafael Segri

Associate Creative Director - Max McKeon

Art Director - Jacopo Biorcio

Art Director - Erin Evon

Senior Art Director - Maddy Kramer

Copywriter - Blake Morris

Director of Integrated Production – Jenny Read

Executive Producer - Dani Stoller

Director of Business Affairs - Robin Oksenhendler

Senior Business Affairs Manager - Lisa Rimmer

Strategy Director - Nayantara Mukherji

Digital Director - Alan Lin

Strategist - Corina Arnal

SVP, Regional Account Director - Nick Miaritis

VP, Account Director - Ryan Martin

Senior Account Supervisor - Jennifer Brotman

Account Supervisor - Guillermo Betancourt

Ecommerce Account Manager - Jed Karnowski

Account Executive - Jennifer McGill

Assistant Account Executive - Courteney Case

Production Company: Ratting Stick Traktor Inc.

Director - Traktor

Partner/Executive Producer - Joe Biggins

Executive Producer - Jeff Shupe

Executive Producer/Traktor - Richard Ulfvengren

Head of Production - Richard McIntosh

Director of Photography - Hoyte van Hoytema

Production Designer - Tom Hartman

Line Producer - Rachel Curl

Editorial Company: Arcade Edit

Editor - Jeff Ferruzzo

Assistant Editor - Jeff Lopus

Executive Producer - Sila Soyer

Producer - Andrew Cravotta

VFX: The Mill

Creative Director - Becky Porter

VFX Supervisor - James Allen

Executive Producer - Anastasia von Rahl

Producer - Marcus Speaker

Music: Personel Music

Composer - Alexis Estiz

Producer - Courtney Jenkins

Mixer: Philip Loeb

Color: Tom Poole

Media: Hearts and Science

Executive Business Director - Daniel Bueckman

Director, Senior Category - Scott Minor

Director, Video Investment - Shari Wyler

Associate Director, Biddable Social - Mariko Hunt

Associate Director, Biddable Search - Cate French

Supervisor, Search - Kevin Bonnesen

Strategy Supervisor - Claire Richard

Strategy - Steven Signore

Strategist, Biddable - Rebekah Hsiung

Managing Director, Optimum Sports - Jeremy Carey

Senior Director, Optimum Sports - Matt Greenberg

Account Director, Optimum Sports - Kristen Grey

Associate Director, Optimum Sports - Sam Levy

Associate Director, Optimum Sports - Neil Messing

Supervisor, Optimum Sports - Jack Knobloch

Celebrity Talent Acquisition: Platinum Rye Entertainment

Senior Director, Talent - Lori Heckman Golden

Director, Sports Marketing - Brad Griffiths

Manger, Talent - Megan Ryan