The 1v1 World Crown

O jogador argentino Lionel Messi apresenta "The 1v1 World Crown", um torneio global de futebol 1x1 promovido pela marca de bebidas de energético do atleta, a Más+ by Messi.

Criada em parceria com a VCCP, a campanha global destaca o campeonato, que terá início em Los Angeles no dia 2 de agosto, depois segue para Toronto no dia 16, Londres no dia 23, Dublin em 6 de setembro e culminando na final em Miami em 19 de setembro.

Em cada evento, jogadores locais podem se inscrever para uma chance de reconhecimento global, com a final julgada pelo próprio Messi.

"The 1v1 World Crown" é a primeira campanha global da Más+ by Messi.

O esforço também contará com conteúdo em tempo real, incluindo filmes com foco em redes sociais e gráficos, amplificados por "influenciadores".

Ficha Técnica:

CAMPAIGN TITLE: The Más+ by Messi ‘1v1 World Crown’

CLIENT: Mark Anthony Group

CHIEF MARKETING OFFICER: Jeremy Kanter

VICE PRESIDENT: Sophie Van Ettinger

GLOBAL HEAD OF BRAND FAME: Dan Cunningham

SENIOR DIRECTOR, GLOBAL PARTNERSHIPS: Andy Hawkswell

GLOBAL DIGITAL CONTENT MANAGER: Laura Cassidy

BRAND CONSULTANT: Alex Glynn

SENIOR GLOBAL MEDIA MANAGER: Louise Murphy

GLOBAL MEDIA AND INFLUENCER SPECIALIST: Leah Butler

DIGITAL PRODUCT & PLAYBOOK MANAGER: David McDonnell

CONSULTANT: Steve Arkley

ADVERTISING AGENCY: VCCP

Global Chief Creative Officer: Darren Bailes

CREATIVE DIRECTORS: Darren Groucutt & Jim Capp

COPYWRITER AND ART DIRECTOR: Tom Cauvain and Nathan Holley

INTERNATIONAL MANAGING DIRECTOR: Philip Higham

PROJECT LEAD: Thom Gilbrook

BUSINESS DIRECTOR: Kan Ng

SENIOR ACCOUNT DIRECTOR: Victoria Norrington

PLANNING DIRECTORS: Cami Toro & Mick Valentine

RETAIL AND EXPERIENCE PLANNER: Luke Rigg

MEDIA BUYING AGENCIES

US: Dysrupt

UK: The Kite Factory

CANADA: UM

IRELAND: Circulate

PRODUCTION AGENCY: Girl&Bear

INTEGRATED PROJECT DIRECTOR: Emma Dubrey

SENIOR CREATIVE PRODUCER AND GLOBAL PROJECT MANAGER: Annabel Jewers

SENIOR CREATIVE PRODUCER: Harriet Murphy

SENIOR DESIGN DIRECTOR: Phil Tee

SENIOR DESIGNER: Tomas Paichl

3D DESIGNER: Olivier Beaugrand

PRODUCTION COMPANY: 525 Rosario

DIRECTOR: Nick Johansson

EXECUTIVE PRODUCER: Cat Restrepo

PRODUCER: Matt Day

POST-PRODUCTION COMPANY: Girl&Bear

POST PRODUCERS: Elliot Watson & Noah Thompson
AUDIO POST-PRODUCTION COMPANY: We Are Audio

DIGITAL EXPERIENCE AGENCY: Bernadette
ACCOUNT DIRECTOR: Harry Fleet

PROJECT DIRECTOR: Dani Hammersley

CREATIVE DIRECTOR: Matt Brady

DESIGNERS: James Ring & Dani Kim

COPYWRITER: Alexander Skeith

PHOTOGRAPHER: Julio Carlos

PR: VCCP

SOCIAL: VCCP

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