The Beat Machine

Como parte da campanha "Pass the Beat", a marca de rum Bacardi está "hackeando" o YouTube com o lançamento da "The Beat Machine".

Criada pela BBDO New York, a ferramenta transforma o recurso de "avanço rápido" do YouTube em uma mesa de edição de som.

Usando os números de 1 a 10 do teclado, o público pode criar sua própria versão do clipe da música "Make It Hot" (assista abaixo), da brasileira Anitta e Major Lazer.

Confira o vídeo que explica como funciona a "The Beat Machine", aqui.

Ficha Técnica:

ADVERTISER: BACARDÍ

CHIEF MARKETING OFFICER: John Burke

BRAND MANAGING DIRECTOR: Ned Duggan (VP)

DIRECTOR: Roberto Laverde (Global Rums)

CREATIVE DIRECTOR: Laila Mignoni

CREATIVE AGENCY
CREATIVE AGENCY: BBDO

PRODUCER: Molly Ross

EXECUTIVE CREATIVE DIRECTOR: Marcos Kotlhar, Danilo Boer

CHIEF CREATIVE OFFICER: David Lubars (Worldwide), Greg Hahn (NY)

SENIOR ACCOUNT DIRECTOR: Steven Panariello (EVP)

ACCOUNT EXECUTIVE: Aimee Chimera

ACCOUNT MANAGER: Meghan Wood

HEAD OF INTEGRATED PRODUCTION: David Rolfe

PRODUCTION SERVICES DIRECTOR: Jessica Nugent (VP)

SENIOR PROJECT MANAGER: Noreen Masih

ASSOCIATE CREATIVE DIRECTOR: Gabrielle Attia, Bruno Borges

GROUP PLANNING DIRECTOR: Jessica Strode (SVP), Steve Panawek (SVP)

COMMUNICATIONS PLANNING DIRECTOR: Jen Leung

GROUP PLANNING DIRECTOR: Jessica Strode (SVP), Steve Panawek (SVP)

SENIOR BUSINESS AFFAIRS MANAGER: Kathy Bannon

COMMUNICATIONS PLANNER: Ali Goldsmith

MUSIC PRODUCER: Julia Millison

SOCIAL: Clare McGough (Manager)

EXECUTIVE PRODUCER: Sofia Handler

PRODUCTION COMPANY
PRODUCTION COMPANY: Stink

EXECUTIVE PRODUCER: Fran McGivern

DIRECTOR: Jovan Todorovic

DOP: Stuart Winecoff

PRODUCER: Mark Walejko

MANAGING DIRECTOR: Jeff Baron

STYLIST: Coco Cassibba, Celia Arias, Thomas Dunkin (Groomer)

CHOREOGRAPHER: Calvit Hodge

PRODUCTION SUPERVISOR: Tavo Muñoz, Giovanna Giangregorio

COMMUNICATIONS: Shawn Vincent (Co-ordinator)

1ST AD: Monty Greenlee

HEAD OF PRODUCTION: Nick Fuller

OFFLINE
EDIT COMPANY: Final Cut

EDITOR: Joe Guest

EDIT ASSISTANT: Lucas Moesch

PRODUCER: Penny Ensley

EXECUTIVE PRODUCER: Sarah Roebuck

POST PRODUCTION / VFX
POST PRODUCTION COMPANY: (Blacksmith)

COLOURIST: Mikey Rossiter (The Mill)

VFX SUPERVISOR: Daniel Morris (Lead Compositor, Blacksmith)

PRODUCER: Evan Bauer (The Mill)

CG ARTISTS: Tuna Unalan, Vitaliy Burov (Blacksmith)

COLOUR COORDINATOR: Blake Rice (The Mill)

COLOR COMPANY: The Mill

COLOUR ASSISTANT: Elias Nousiopoulos (The Mill)

VFX PRODUCER: Tina Chen (Blacksmith)

COMPOSITOR: Margolit Steiner, Jacob Coy, Jacob Slutsky, Eric Concepcion, Yebin Ahn (Blacksmith)

EXECUTIVE PRODUCER: Charlotte Arnold (Blacksmith), Andrew Sommerville (The Mill)

MUSIC
MUSIC COMPANY: Sound Tree

HEAD OF PRODUCTION: Luis Almau (Music Production)

PRODUCER: Jay James (MD)

SOUND
SOUND COMPANY: Sonic Union

SOUND ENGINEER: Steve Rosen

PRODUCER: Patrick Sullivan (Senior)

DIRECTORS: Justine Cortale (Studio)

OTHER
DIRECTOR: Andrew Osborne

EDITOR: Alex Lubars (Animator)

PRODUCER: Raven Jensen

DOP: Tinx Chan, Billy Siegrist

PRODUCTION COMPANY: BBDO Studios

STUDIO: Michael Gentile (Lead), Andre Rowe (Producer), Luke Butler (Producer)