The Big Won 2007

The Big Won é a nova versão do The Won, série de rankings realizada desde 2003, mas que anteriormente só levava em conta ações online e below the line.

Reformulada e ampliada, esta é primeira versão do projeto que lista as melhores agências, redes, campanhas e profissionais, seguindo os moldes do Gunn Report.

A versão ampliada do relatório continua a ser editada por Patrick Collister, ex- vice-presidente e diretor executivo de criação da Ogilvy de Londres.

Na edição de 2008, a The Garden Partnership, empresa de pesquisa e recrutamento, será parceira do The Big Won.

Além do ranking anual, os organizadores pretendem lançar rankings mensais.

Nos rankings relativos a 2007, aparecem as agências AlmapBBDO, F/Nazca S&S, NeogamaBBH e Salem. Também é destacado, em primeiro lugar entre os redatores, o brasileiro Ícaro Dória, que atua na S&S de Nova York. Campanha da Almap para Havaianas é a única brasileira entre as que integram as listas.

Confira abaixo as empresas, campanhas e profissionais mais premiados em festivais de publicidade internacionais e regionais, segundo o The Big Won:

The Top 20 Agencies

1. Jung von Matt, Germany  598
2. Crispin Porter + Bogusky, Miami 591
3. Saatchi & Saatchi New York  440
4. DDB Germany   435
5. Scholz & Friends, Germany  388
6. AlmapBBDO, Sao Paulo  365
7. DDB London    334
8. Ogilvy Frankfurt   331
9. BBDO New York   310
10. TBWAChiat Day, New York  294
11. Leo Burnett, Chicago   292
12. Duval Guillaume, Belgium  269
13. AMV BBDO, London   232
14. DDB Chicago    230
15. Shackleton, Madrid   220
16. Ogilvy & Mather, Singapore  208
17. Nordpol + Hamburg, Germany 194
18. Saatchi & Saatchi, Singapore  192
19. Y&R Buenos Aires   191
20. Forsman & Bodenfors, Sweden 174

Notes:
Jung von Matt includes their offices in Hamburg, Frankfurt and Berlin. Scholz & Friends includes their offices in Hamburg and Berlin. Ogilvy Frankfurt includes OgilvyOne, Frankfurt.
 Duval Guillaume includes the Antwerp and Brussels agencies.
Crispin Porter + Bogusky’s points include work in partnership with Arnold Worldwide for The American Legacy “Truth” anti-smoking campaign.)

The Top 20 Direct Marketing Agencies

1. Shackleton Madrid   210
2. AIM Proximity, New Zealand 140
3. M&C Saatchi, Australia  129
4. ARC Worldwide, Kuala Lumpur 125
5. OgilvyOne, Frankfurt   111
6. OgilvyOne, Malaysia   84
7= DDB Germany   77
7= Di Paoloa & Asociados, Argentina 77
9. GEKKO, Copenhagen   72
10. Salem, Sao Paulo, Brazil  71
11= BMF, Sydney    70
11= Ogilvy, South Africa   70
13. Nordpol + Hamburg   69
14. E-Volution, Argentina   65
15. Proximity, London   64
16. Lowe Bull, South Africa  62
17. Wunderman, Dubai   56
18= CP Proximity, Spain   52
18= Harrison Troughton Wunderman, London
18= Net#work BBDO, Johannesburg

Top 20 Digital agencies

1. Crispin Porter + Bogusky  247
2. In-house    162
3. Farfar, Stockholm   137
4. Forsman & Bodenfors, Gothenburg 125
5. AlmapBBDO, Sao Paulo  113
6. Goodby Silverstein + Ptnrs  110
7. RGA New York   100
8. Euro RSCG 4D Amsterdam    88
9. AKQA, USA      86
10= DM9DDB Brazil      84
10= Lowe Brindfors, Sweden    84
12. Neue Digitale, Frankfurt     77
13. argonauten G2, Germany     76
14. Great Works, Stockholm     68
15. start/interone, Munich     66
15. Jung von Matt, Germany     64
16= Glue, London      58
16= GrupoW, Mexico     58
18. GT Inc, Tokyo      55
19. McCann Erickson, San Francisco   51
20. Ogilvy & Mather, Canada    48

The Top 20 TV agencies

1. Crispin Porter + Bogusky, Miami 193
2. TBWAChait Day, New York  160
3. Jung von Matt, Germany  156
4. BBDO New York   153 
5. BETC Euro RSCG, Paris  116
6. Vegaolmosponce, Argentina  116
7. DDB, Germany   114
8. Leo Burnett, Chicago   111
9. AMV BBDO, London   91
10. Fallon, London   87
11. Wieden + Kennedy, Amsterdam 80
12. Fallon, Minneapolis   71
13. Del Campo Bazca Saatchi & Saatchi, Buenos Aires
69
14. Duval Guillaume, Belgium  68
15. Nordpol + Hamburg, Germany 66
16. McCann Erickson, San Francisco 62
17. DDB Amsterdam   61
18= 180 Amsterdam   56
18= Y&R Buenos Aires   56
18. BBH, London    52

Top 20 Print agencies (press and posters combined)

1. Saatchi & Saatchi, New York  382
2. Jung von Matt, Germany  271
3. DDB, London    262
4. Scholz & Friends   220
5. Ogilvy & Mather, Singapore  192
6. DDB Germany   188
7. Saatchi & Saatchi, Singapore  160
8. Duval Guillaume, Belgium  154
9. Leo Burnett, Chicago   144
10. Ogilvy Frankfurt   128
11. Y&R Buenos Aires   127
12. Neogama BBH, Sao Paulo  105
13. TBWAParis    100
14. AMV BBDO, London     96
15. Villarrosas, Barcelona     90
16. F/Nazca Saatchi, Sao Paulo     87
17. Craverolanis, Buenos Aires    84
18. JWT Paris      78
19. Leo Burnett, Bangkok     76
20. Walker, Zurich     72

Top networks

1. BBDO     2247
2. Ogilvy     2174
3. DDB     2096
4. Saatchi & Saatchi   1671
5. Leo Burnett    1451
6. TBWA     1225
7. Y&R     1033
8. McCann Erickson   851
9. Jung von Matt    612
10. Lowe     666
11. Publicis    649
12. Draft FCB    546
13. Euro RSCG    507 
14. Havas     504
15. Grey     375

Top Direct networks

1. Proximity Worldwide         680
2. OgilvyOne Worldwide        468
3. Wunderman Worldwide     325
4. Tequila                            157
5. Arc Worldwide                  125
6. MRM Worldwide                 82
7. RMG                                72

Top 10 campaigns across all media

1. Evolution  Dove   O&M Canada
2. Singing Cowboy ALF “Truth”  Arnold/CP+B
3. Safe Happens  VW   CP+B
4. Balloon/Ice/Man Harvey Nicholls DDB, London
5. Short Vehicles  VW Golf R32  DDB Germany
6. Railcycle campaign Clima Co.  Leo Burnett Bangkok
7. King Games  Burger King  CP+B
8. Not Here But Now Amnesty  walker, Zurich
9. 2 Heidis  Diesel   Farfar, Stockholm
10. Paint   Sony Bravia  Fallon, London

Top 10 Direct Marketing campaigns

1. Body Parts  Bank of NZ   AIM Proximity NZ
2. Earth Hour  WWF Australia Leo Burnett, Sydney
3. Smoke is Poison CRUK   Ogilvy, London
4. Poms Whinge  British Council M&C Saatchi, Australia
5. Lopetegui Faints Banco Gallego  Shackleton, Madrid 
6. Anniversary  Hasselblad  GEKKO, Denmark
7. The Greatest Show DMAM  Arc Worldwide Kuala Lumpur
8. 24:The game  Sony PS2  20:20 London
9. Tate Tracks  Tate Modern  Fallon, London
10. Bonded By Blood NZRU/adidas  TBWAWhybin, Auckland

Top 10 Alternative & Innovative Media campaigns

1. Wrong Environment  jobsintown.de   Scholz & Friends
2. Barrio Bonito  Nike   BBDO Argentina
3. Fresco   adidas, Germany TBWAGermany
4. Noodleslurper  Mondo Pasta  Jung von Matt
5. King Games  Burger King  CP+B
6. Talking Boony VB   George Patterson Y&R
Melbourne
7. Iced-Lolly  Nature Conservation Y&R Germany 
8. Tate Tracks  Tate Modern  Fallon, London
9. Kahn   adidas, Germany TBWAGermany
10. Tap Water Project UNICEF  Droga5, New York

 Top 10 digital campaigns

1. 2 Heidis  Diesel   Farfar, Stockholm
2. Nike+   Nike   RGA, New York
3. Safe happens  VW   CP+B
4. Come into the closet Ikea   Forsman + Bodenfors
5. R8 Microsite  Audi   argonauten G2
6. Evolution  Dove   Ogilvy & Mather, Canada
7. Big Shadow  X-Box   GT Inc., Tokyo
8. X-Box King Games Burger King  CP+B
9. Clearification  Microsoft  McCann Erickson, San Francisco
10. The Hunt  Volvo   Euro RSCG 4D Amsterdam

Top 10 TV campaigns

1. Singing Cowboy ALF “Truth”  Arnold/CP+B
2. Paint   Sony Bravia  Fallon, London
3. Happiness Factory Coca-Cola  Wieden + Kennedy Amsterdam
4. Evolution  Dove   Ogilvy & Mather, Canada
5. Power of Wind Epuron/BMU  Nordpol + Hamburg, Germany
6. Underwater World Indesit   Leo Burnett, Italy
7. Cuckoo Clock  VW Parts  DDB Germany
8. Happydent Palace Perfetti Van Melle McCann Erickson, Mumbai
9. The Day You Went TfL   M&C Saatchi, London
10. Return of the Sun Solon   Jung von Matt

Top press campaigns

1. Balloon/Ice/Man Harvey Nicholls DDB London
2. Lingerie  FHM Singapore Ogilvy & Mather Singapore
3. Ketchup  CALM   Publicis Mojo, Auckland
4. Short vehicles  Gold R32  DDB Germany
5. Railcycle campaign Clima Co  Leo Burnett Bangkok
6. Haiavanas campaign Sao Paulo Alpargatas AlmapBBDO, Sao Paulo
7. Baeball/Catfight Harvey Nicholls DDB London
8. China campaign Stufit Deluxe  Saatchi & Saatchi, New York
9. Imagine etc  Prince’s Trust  CHI + Partners, London
10. Get A Girlfriend Axe   Lowe Bull, South Africa   

Top 10 poster campaigns

1. Voting campaign BBC World  BBDO New York
2. Sundial  McDonalds  Leo Burnett Chicago
3. Short vehicles  Gold R32  DDB Germany
4. Builders of Tomorrow  Lego   Jung von Matt, Germany
5. Hangar etc  Lego   Saatchi & Saatchi Singapore
6. Railcycle campaign Clima Co  Leo Burnett Bangkok
7. Not Here But Now Amnesty  Walker, Zurich
8. Bush/Bean etc  Marmite Squeezy DDB London
9. Balloon/Ice/Man Harvey Nicholls DDB London
10. Shapes   adidas, Germany TBWAGermany

In association with The Garden Partnership:
Top 10 Art Directors

1. Menno Kluin   Saatchi & Saatchi, New York
2. Jeff Anderson   TBWAChiat Day, New York
3.   Mike Kirkland   Ogilvy & Mather Toronto
4. Emer Stamp   DDB London
5. Adam Larson   Crispin Porter + Bogusky
6. Marc Wientzek  DDB Germany
7. Juan Cabral   Fallon, London
8. Kevin Grady   Crispin Porter + Bogusky
9. Pipat Uraporn   Leo Burnett, Bangkok
10. Sompat Trisadikun  Leo Burnett, Bangkok

Top 10 copywriters

1. Icaro Doria   Saatchi & Saatchi, New York
2. Tim Piper   Ogilvy & Mather, Toronto
3. Isaac Silverglate  TBWAChiat Day, New York
4. John Kearse   Crispin Porter + Bogusky
5. Ben Tollett   DDB London
6. Rob Thompson  Goodby Silverstein + Partners
7. Heiko Freyland  DDB Germany
8. Matthew Brink  Lowe Bull, Johannesburg
9. Juan Cabral   Fallon, London
10. Yutaka Tsujino  Crispin Porter + Bogusky

Top 10 Executive Creative Directors

1. Alex Bogusky   Crispin Porter + Bogusky
2. Andrew Keller   Crispin Porter + Bogusky
3. Amir Kassaei   DDB Germany
4. Janet Kestin/Nancy Vonk Ogilvy & Mather, Toronto
5. David Lubars   BBDO, New York
6. John Condon   Leo Burnett, Chicago
7. Tony Granger   Saatchi & Saatchi, New York
8. Richard Flintham  Fallon, London
9. Graham Warsop  Jupiter Drawing Room, Johannesburg
10. Eric Silver   BBDO, New York

Top 10 Creative Directors

1= Jan Jacobs   Saatchi & Saatchi, New York
1= Lee Premutico   Saatchi & Saatchi, New York
3. Rob Strasberg   Crispin Porter + Bogusky
4. Bert Peulecke   DDB Germany
5. Stefan Schulte   DDB Germany
6. Tony Calcao   Crispin Porter + Bogusky
7. Adam Tucker   DDB London
8. Jan Leube   Scholz & Friends
9. Matthias Spaetgens  Scolz & Friends
10. Ian Reichenthal  TBWAChiat Day, New York

Top 10 account handlers

1. Ulrich Klenke   DDB Germany
2= Aviva Groll   Ogilvy & Mather, Toronto
2= Sarah Kostecki  Ogilvy & Mather, Toronto
4. Philip Heimann  DDB London
5. Katrin Seegers   Scholz & Friends, Berlin
6. Falk Lungwitz   TBWAGermany
7. Albert Lopez   Villarrosas, Barcelona
8. Steve Jackson   DDB Chicago
9. Louisa Ibing   DDB Berlin
10. Janette Decaire  Euro RSCG 4D