The Christmas Double

A operadora EE apresenta no Reino Unido sua primeira campanha de Natal, "Hosting & Guesting", criada pela equipe multidisciplinar do Publicis Groupe UK.

Refletindo a realidade de famílias que conciliam vários Natais em um único dia, pesquisa da EE revela como o país planeja celebrar este ano: mais da metade (54%) dos britânicos serão anfitriões de uma festa de Natal, 47% serão convidados para a festa de alguém e quase um terço (27%) participarão de duas festas diferentes.

O esforço quer mostrar como a EE ajuda a tornar tudo mais fácil, mantendo os clientes conectados onde quer que estejam neste Natal.

Ao som da música de 1989 "Ride on Time", da banda Black Box, o filme "The Christmas Double" (assista abaixo) mostra uma mãe com dois filhos na tentativa de visitar duas famílias num só dia. Versão de 30" do comercial chegou à telinha britânica na noite desta quarta-feira (12).

A comunicação também é composta por filmes para cinema, peças para rádio, mídia exterior, digital OOH e redes sociais.

Ficha Técnica:

Client: EE

CEO: Claire Gillies

Brand Director: Cilesta Van Doorn

Brand and Marketing Communications Director: Kelly Engstrom

Head of Brand Advertising: Jules Wilkin

Campaign Brand Manager: Niamh O’Connor

Campaign Brand Manager: Kathryn Enright

Media Manager: Laura Stone

Agency: Saatchi & Saatchi

CEO: Claire Hollands

CCO Publicis Groupe UK: Ben Mooge

Managing Director: Jonathan Tapper

ECD: Will John

Creative Director: Nick Bygraves

Senior Creatives: Samuel Simmonds & George Coyle

Creatives: Will Griffin & Will Blackburn

CPO: Jess Ringshall

Head of Production: Rachel Solomon

Executive Producer:Rose Reynolds

Associate Executive Producer: Rosie Nolan

Integrated Producer: Izzy Woods

Production Assistant: Mickalah Aldridge

Production Assistant: Abdul Onipede

Head of Planning: Will Moore

Senior Strategist: Catherine Gaunt

Managing Partner: Eilidh McGregor

Business Lead: Kate Woodruff

Account Director: Dyfed Thomas

Account Director: Lupien Troelstra

Senior Project Manager: Evie Ungemuth

Head of Business Affairs: Charlotte Fisher

Business Affairs Manager: Dan McPhilimey

Business Affairs Manager: Liz Staley

Digital agency: Digitas

Carren O’Keefe: Chief Creative Officer

Ben Clapp: Creative Director

Stephanie Hill: Senior Account Director

Sean McKenna: Business Director

Jessica Brennan: Business Partner

Sophie Baldwin: Account Director

Leslie Boateng: Senior Account Manager

Cat Penn: Project Manager

Laura Lopez: Senior Project Manager

David Hofmeyr: Strategy Director

Charlotte Coutinho: Senior Strategist

Reilly Lovett: Art Director

Eboni Lamine: Copy Writer

Jason Michael: Experience Director

Tom Palmer: Experience Lead

Amandine Fabian: Creative Director

Julian Greene: Senior Project Manager

Sarah Goodman: Visual Designer

Media Agency: WPP Media

Client President: Rebecca Marshall

Chief Strategy Officer: David Wilding

Head of Planning & Strategy Open Connect: Anna Martorana

Client Vice President: Matthew Russell

Client Director: Tessa Pettit

Media Planning Business Director: Dima Marottii

Media Planning Senior Account Executive: Megan Leader

OOH Agency: Posterscope

OOH Partner: Dan Bayford

OOH Planning & Buying Director: Tom Murrihy

OOH Planning & Buying Senior Executive: Rowan Gillette-Fussell

Production Company

AV: Magna Studios

MANAGING DIRECTOR | EXECUTIVE PRODUCER JAMES SORTON

EXECUTIVE PRODUCER JOEL SPENCER

HEAD OF PRODUCTION ALISTAIR PAYNE-JAMES

DIRECTOR PHOEBE ARNSTEIN

PRODUCER NEIL ANDREWS

PRODUCTION MANAGER ANOUSHKA ABEL

SERVICE PRODUCTION THE PRODUCTION FACTORY, MANCHESTER

SERVICE PRODUCER EILEEN GARTSIDE

SERVICE PRODUCTION MANAGER BEN ROSS

1ST AD JULIAN RICHARDS

DOP RINA YANG

GRIP DAVE LEIGH

GAFFER PAUL JOY

SOUND RECORDIST PAUL LORD

PRODUCTION DESIGNER KAVE QUINN

ART DIRECTOR MAX MERONTI

COSTUME DESIGNER REBECCA RICH

H/MU LOUISE MEADOWS

DEAF BSL CONSULTANT & CREATIVE ADVISOR SEAN CHANDLER

ADDITIONAL DEAF BSL CONSULTANT RADHA STARR

BSL INTERPRETER KAT WRIGHT

CASTING DIRECTORS KHARMEL COCHRANE & NICCI TOPPING

2ND UNIT DIRECTOR LIBBY BURKE-WILD

2ND UNIT 1ST AD SARAH JANE-JONES

2ND UNIT DOP SPIKE MORRIS

DOOH & Social: Magna Studios

Director: Uncanny

Executive Producer: Joel Spencer

Producer: Ben Burdock

Service Producer: Louise Tench

Service Production Manager: Callum Crozier

Service Production Coordinator: Dominique Odain-Hamilton

Location Manager: Marc Price

1st AD: Ben Eve

DOP: Elliot Holbrow

Gaffer: Paul Joy

Grip: Dan Shaw

Sound Recordist: James Jones

Art Director: Max Meronti & Lisa Samuels

Wardrobe Stylist: Nicky Goldsmith

Hair & Make Up Artist: Louise McCann

Edit

Edit House: MARSHEEN

EDITOR DAVE DAVIS

EDIT PRODUCER HARRIET CAWLEY

EDIT ASSISTANT OTIS TREE

DOOH & Social: Medusa Video

Editor: Deri Watt

Post & Colour

AV: Time Based Arts

Post Production: Time Based Arts

VFX Supervisor: Leo Weston

2D Artists: Stephen Grasso, Andre Dias, Danny Peoples, Frankie Foster, Jasmine Cooper, Lucy Lawrence, Manolo Perez, Simon Melin

CG Artists: Olivier Lémery

Colourist: Ruth Wardell

Colour Assists: Tom Matthews and Aiden Tobin

VFX Producer: Mia Saunders

DOOH & Social: ELMNTL

VFX EP: Ali Patrick

2D Lead : Mark Chapman

Colourist : Felipe Szulc

Music: Wake The Town

Music Supervisor: Maiken Silverup

Sound

AV: Factory

Sound Design and Mix - James Utting and Anthony Moore

Audio Producer - Deborah Whitfield

DOOH & Social: Runamok

Sound Design: Harry Butcher

STILLS

Production Company: Magna Studios & Academy

Photographer - Peter Funch

Executive Producer: Joel Spencer

Producer - Kishan Patel & Ben Burdock

Head of Photography - Charlotte Long

1st Assistant - Guy Isherwood

Digi Op - Will Sutton

Photography Assistant - Filippa Zachariassen

Service Producer: Louise Tench

Service Production Manager: Callum Crozier

Service Production Coordinator: Dominique Odain-Hamilton

Location Manager: Marc Price

1st AD: Ben Plummer

Art Director: Max Meronti & Lisa Samuels

Wardrobe Stylist: Nicky Goldsmith

Hair & Make Up Artist: Louise McCann

Retouch: INK Studio

Digital: @inkretouch

Print: INK

Design & Artwork: Prodigious

Design Director: Simon Hadassi

Senior Designer: Anna Hahto

Senior Designer: James Goodwin-Davies

Lead Motion Designer: Marco Balducci

Motion Designer: Mark Chivers

Senior Creative Artworker - Dean Vuckovic

Senior Creative Artworker - Steve Hopkins

Senior Creative Artworker - Darren Rolfe

Senior Project Manager - Adie Reilly

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