The EV you’ve been looking for

A Suzuki apresenta campanha integrada no mercado britânico, criada pela TMW, parte da Accenture Song, promovendo a linha de veículos elétricos da marca.

Embalado pela música "The Look of Love", de Dusty Springfield, o comercial principal "Finally, the EV You’ve Been Looking For" (assista abaixo) tem direção do coletivo escandinavo Traktor, da Stink Films e acompanha um homem que tenta constantemente ver o carro E Vitara antes que sua visão seja obstruída por outros objetos.

A frustração do protagonista aumenta à medida que suas tentativas de ver o automóvel são bloqueadas por uma esponja ensaboada na janela de um café e um guarda-sol aberto prematuramente.

Além do filme para TV e cinema, a comunicação é composta por peças para mídia out of home, rádio e estratégia para redes sociais.

Ficha Técnica:

Title/Project  - “Finally, the EV you’ve been looking for”

Agency  - TMW

Jodie Brooke: General Manager, Marketing, Suzuki

Graeme Noble , Chief Creative Officer, TMW

Mark Urey, Creative Director

Neil Matthews & Stuart Woodall, Associate Creative Director Team

Phoebe Rodgers, Dan Bowers, Planner/Chief Strategy Officer

Karen Morris, Sophie Maher, Alice Fews, Kate Howarth, Emma Jacob , Account Team

Becky Yates, Project Management

Nick Raven, Amy Henderson, Design & Copy

Liz Hickson, Jordan Selvey, Studio

Millie Graham-Campbell, Head of Production

Stelios Theocharous, Senior Agency Producer

Move Studio (TMW), BTS & Cutdowns

Thomas Rees Kaye, Dan Wong, Editor (cutdowns & BTS) & Videographer (BTS)

Stink Films, Production Company (TVC)

Traktor, Director  C/O Stink Films

Ed Bellamy, 1st AD

Andrew Levene, Managing Director / Executive Producer,

Kate Sharpe, Executive Producer

Producer, Ben Roberts,

Kelly Brown, Production Manager

Franz Lustig, DOP

Marco Puig, Production Designer

Rosa Dias, Costume Designer

Algy Sloane, Tom Gale, Location Manager, Scout

Final Cut, Post-Production (edit),

Rick Russell, Editor

Ruby Browne, Assistant Editor

Nikki Porter, Senior Edit Producer

Framestore, Post-Production (VFX)

Andy Salter, VFX Shoot Supervisor & Flame Lead

Kamen Markov, VFX Creative Director

Alexia Paterson, VFX Executive Producer

Ben Stell, VFX Producer

Maya Manor, VFX Production Assistant

Company 3, Post-Production (Colour)

Matthieu Toullet, Colourist

Harry Watts, Senior Colour Producer

Factory Studios, Post-Production (audio)

Josh Campbell, Sound Design and Mix

Audio Producer, Rebecca Boswell

CRXSS, Production Company (Stills)

John Cross, Elena Huntley, Production

Photographer, Kelvin Murray

Photographer’s Assistants, Jack Gill, Ken Street

Stylist, Mair Joint

Location Manager, Nick Hale

Post-Production (retouch), One White Chair

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Clube de Criação 50 Anos