The World’s Buzziest Brands

Starbucks, Burger King e Oreo são algumas das marcas que mais cresceram no Brand Power Index (BPI), ranking elaborado pela NBCUniversal Integrated Media e que lista as 500 marcas mais comentadas pelos consumidores.

Abaixo, as marcas que tiveram maior aumento em 2012, em relação a 2011, de acordo com pesquisa: 

Starbucks

2012 rank: 26

2011 rank: 37

Change: 30 percent

Burger King

2012 rank: 40

2011 rank: 49

Change: 18 percent

Oreo

2012 rank: 198

2011 rank: 494

Change: 49 percent

Red Bull

2012 rank: 144

2011 rank: 172

Change: 16 percent

Samsung

2012 rank: 12

2011 rank: 16

Change: 25 percent

JetBlue

2012 rank: 213

2011 rank: 258

Change: 17 percent

Old Spice

2012 rank: 327

2011 rank: 364

Change: 10 percent

Axe

2012 rank: 128

2011 rank: 212

Change: 40 percent

Pine-Sol

2012 rank: 211

2011 rank: 241

Change: 12 percent

Taco Bell, Doritos

Taco Bell 2012 rank: 48

2011 rank: 52

Change: 8 percent

Doritos 2012 rank: 131

2011 rank: 187

Change: 30 percent

Leia matéria do Adweek na íntegra aqui.