Totally Transformed

Confira o filme "Totally Transformed", criado pela David&Goliath para o Kia Soul 2014.

O filme traz novamente os personagens Hamsters, desta vez ao som de "Applause", nova música de Lady Gaga. A versão de 60 segundos do comercial chega à telinha norte-americana neste domingo (25), durante o VMA (Video Music Awards). O filme será exibido depois da apresentação de Lady Gaga no evento.

Em maio de 2010, quando foi lançado o primeiro comercial da marca usando os roedores, o diretor de arte e de criação brasileiro Rodrigo Butori (que trabalhava na David&Goliath e atualmente está na La Comunidad, de Miami) falou ao Clubeonline sobre o processo criativo da campanha e detalhes sobre a produção (aqui).

Leia e assista ao filme anterior com os Hamsters, aqui.

Ficha Técnica:

Client: Kia Soul

Spot: "Totally Transformed"

Agency: David&Goliath, Los Angeles

Chief Creative Officer: David Angelo

Executive Creative Director: Colin Jeffery

CD/Copywriter: Gary DuToit

CD/Art Director: Eron Broughton

ACD/Copywriter: Greg Buri

ACD/Art Director: Basil Cowieson

ACD/Art Director: Kriss Grove

Executive Producer, Managing Director: Carol Lombard

Executive Producer: Paul Albanese

Managing Partner, Client Services: Brian Dunbar

Group Account Director: Brook Dore

Account Director: Justin Manfredi

Account Supervisor: Nancy Ramirez

Account Executive: Kammie Dons

Associate Strategic Planning Director: Steven Garcia

Sr. Planner: Armando Potter

Production Company: @radical.media

Director: Colin Jeffery

Executive Producer: Frank Scherma

Producer: Kathy Rhodes

Director of Photography: Toby Irwin

Production Designer: Brock Houghton

Wardrobe Stylist: Christina Blackaller

Special EFX: Legacy Effects

Editorial: Rock Paper Scissors

Editor: Angus Wall

Executive Producer: CL Weaver

Producer: Toby Louie

Assistant Editor: Austyn Daines

Post Production: MPC

VFX Supervisor/ 3-D Lead: Andy Boyd

Compositing Supervisor: Jake Montgomery

Animation Lead: Stew Burris

Animator/Rigger: Ian Wilson

Animator: Jean-Dominique Fievet

Lighter: William Schilthuis

Lighter: Shaun Comly

Texture: Hayley O'Neil

Modeler: Aaron Hamman

3-D FX: Charles Trippe

Tracking: Mike Wynd

Compositor: Clement

Compositor: Jason Heinz

Compositor: Brendan Smith

Smoke Artist: Mark Holden

Telecine: Mark Gethin

Executive Producer: Asher Edwards

VFX Producer: Nicole Fina

Record Label: Interscope Records

Artist: Lady Gaga

Sound Design: Hammers Project

Sound Designer: Johannes Hammers

Music Editing: Massive Music

Audio Mix: Margarita Mix

Mixer: Nathan Dubin

Magazine Covers Courtesy of:

Wired / Condé Nast

Rolling Stone / Wenner Media LLC

Men's Health / Rodale