arrow_backVoltar

Views

1ª campanha global da Airbnb. Criação da Pereira&O’Dell

12.05.14


Assista ao filme “From my window”, criado pela Pereira&O’Dell para a Airbnb, empresa de aluguel temporário de casas e apartamentos.



O comercial faz parte da primeira campanha global da marca, chamada “Views”, e mostra 16 vistas de janelas de imóveis da Airbnb, em cinco países diferentes. 



"Queríamos descobrir os pontos de vistas raros e autênticos dos imóveis anunciados pela Airbnb, ao inspirar os viajantes a ampliar sua própria visão do mundo", comenta Amy Curtis-McIntyre, CMO da Airbnb.



A campanha poderá ser conferida no Brasil, Inglaterra, EUA, Alemanha, França, Singapura, Coreia do Sul, Japão e China.



Anúncios digitais, que direcionam as pessoas a este site, em sua língua nativa, também fazem parte da comunicação.



Leia anterior sobre forte contratação realizada pela Airbnb aqui.



Ficha Técnica:



Lead Agency: PEREIRA & O'DELL

Chief Creative Officer - PJ Pereira

VP & Executive Creative Director - Jaime Robinson

Creative Director - Rafael Rizuto

Creative Director - Eduardo Marques

Art Director - Ben Sweitzer

Copywriter - Chris Ryan

VP, Client Services - Gary Theut

Account Director - Marisa Quiter

Management Supervisor - Nidhi Chinai

Management Supervisor - Karen Fuoco

Senior Account Executive - Jen Wantuch

VP, Strategy - Nick Chapman

Associate Strategy Director - Molly Cabe

Associate Strategist - Beth Windheuser

Associate Strategist - Sara Lezama

VP, Media Strategy - Joshua Brandau

Associate Media Director - Jasmine Summerset

Media Supervisor – Pete Fishman

Associate Media Strategist - Katie McKinley

VP, Production - Jeff Ferro

Broadcast Producer - Bill Spangler

Senior Interactive Producer - Erin Davis

Senior Print Producer - James Sablan

Director of Business Affairs - Kallie Halbach



Production Company: Tool

Director: Alma Har'el

Director of Photography: Alma Har'el

Managing Director Live Action / Executive Producer: Oliver Fuselier

Managing Director Digital: Dustin Callif

Producer: Christopher Leggett



Editorial Company: Rock Paper Scissors

Editor – Stewart Reeves

Assistant Editor – Luke McIntosh

Editorial Producer – Alexandra Zickerick



VFX/Online - A52

Executive Producer: Jennifer Sofio Hall, Megan Meloth

Producer: Meredith Cherniack, Scott Boyajan

Flame Artists: Brendan Crockett

Color Correction: Paul Yacono



Sound Mix/Design - Lime Studios

Johannes Hammers- Sound Design

Loren Silber -Mixer

Patrick Navarre- Assistant Mixer

Susie Boyajan-Queen



Music:

Title: Windows

Composer/Arranger: Zach Shields

Studio Engineer and Mixer: Alexander Burke

Engineer: Chris Mullings

String Players - Catherine Campion, Paul Cartwright, Chrysanthe Tan, Kiara Perico, Manoela Wunder, Leah Metzler

Choir Leader - Dedrick Bonner

Singers - Maize Olinger, Don, Amanda Lunt, Karly, Ryan Shields, Ricky, Anika, Zach Shields, Ben Shields

Engineer - Chris Mullings

Trumpet - Danny Levin

Percussion - Ryan Shields, Zach Shields

Piano - Zach Shields 


Views

/