Visiting the Competition

A Crispin Porter+Bogusky criou para Domino's Pizza uma "escola de pizzas" (confira aqui), que tem como proposta ensinar a fazer a redonda - e isso tanto para os clientes quanto para os concorrentes.

Trata-se de um site onde as pessoas podem ter aulas online em um "campus" virtual, construído a partir de caixas de pizza.

A "escola de pizzas" também dá uma cutucada nos rivais. A Domino's esconde o logotipo da concorrente, mas a Pizza Hut aparece no vídeo "Visiting the Competition".

Assista abaixo.

Com Creativity.

Ficha Técnica:

Agency: Crispin Porter + Bogusky
Chief Creative Officer: Ralph Watson
Client: Domino's
Executive Vice President, Executive Creative Director: Tony Calcao
Group Creative Director: Tony Calcao
Creative Director: Matt Talbot
Creative Director: Andrew Lincoln
Art Director: Keli Hogsett
Sr. Copywriter: Aaron Sanchez
Associate Design Director: Scott Pridgen
Illustrator: Roger Xavier
Print Producer: Tyler Christensen
Outerative Producer: Jeffrey Yeatman
Executive Director of Content Production: Rupert Samuel
VP, Director of Video Production: Kate Hildebrant
Senior Integrated Producer: Julie Vosburgh
Production Company: HeLo
Jr. Integrated Producer: Rachel Noonan
Director: Jeff Termaine
Executive Producer: Justin Moore-Lewy
Producer: Chris Palladino
Director of Photography (Live Action): Wyatt Troll
Director of Photography (Food): Matthew Woolf
Post Production: Method Studios