Warc Rankings 2021

A empresa de inteligência de marketing Warc  apresenta os rankings Creative 100, Effective 100 e Media 100, um conjunto de classificações globais que lista as campanhas, agências e marcas mais premiadas do mundo em 2020.

As tabelas de classificação anuais são produzidas combinando os vencedores das principais premiações globais e regionais.

No ranking Creative 100, o Brasil aparece como o terceiro país com mais trabalhos premiados. A Africa é a única brasileira entre as 10 mais premiadas, na quinta colocação.

Espie abaixo as campanhas brasileiras em destaque dos Warc Rankings 2021:

Creative 100

24 - I Am Starbucks Brazil 106,2 24 VMLY&R São Paulo VMLY&R WPP

43 - Responsible Billboard Anheuser-Busch InBev Brazil 78,2 43 Africa São Paulo DDB Worldwide Omnicom Group

64 - Air Max Graffiti Stores Nike Brazil 62,5 64 AKQA São Paulo AKQA WPP

65 - Burn That Ad Burger King Brazil 62,5 64 DAVID São Paulo Ogilvy WPP

77 - Run. For. Life. Red Cross Brazil 56,4 77 Arnold Worldwide Boston Havas Creative Group Havas Group

87 - #GoEqual Go Equal Brazil 52,8 87 Africa São Paulo DDB Worldwide Omnicom Group

98 - Stadium's food delivery Brahma Brazil 46,6 98 Africa São Paulo DDB Worldwide Omnicom Group

100 - The most valuable news Folha de SP Brazil 46,6 99 Africa São Paulo DDB Worldwide Omnicom Group

Media 100

64 - Offside Museum Google Arts & Culture Brazil 24,1 64 Wunderman Thompson São Paulo Wunderman Thompson WPP

75 - Anti bullying skin Samsung Brazil 22,1 75 Cheil São Paulo Cheil Worldwide

94 - We Stand Santander Brazil 20 91 VMLY&R São Paulo VMLY&R WPP

Effective 100

26 - Power Stay #VeioPraFicar Brazil Avon 29,5 26 Wunderman Thompson São Paulo Wunderman Thompson WPP Mutato São Paulo Mutato i-Cherry Curitiba Wunderman Thompson WPP

72 - Méqui Brazil McDonald's 20,8 72 DPZ&T São Paulo Publicis Worldwide Publicis Groupe

 

Abaixo, veja as campanhas e empresas que ocupam as três primeiras colocações nos rankings:

Creative 100

Campanhas:

1 - Moldy Whopper · Burger King · INGO Stockholm / DAVID Miami / Publicis Bucharest · 800.9 points

2 - Stevenage Challenge · Burger King · DAVID Madrid / DAVID Miami · 483.5 points

3 - The E.V.A. Initiative · Volvo · Forsman & Bodenfors Gothenburg · 272.1 points

Marcas:

1 - Burger King · 680.3 points · no change from #1

2 - IKEA · 564 points · up from #4

3 - Diesel · 359.7 points · up from #9

Anunciantes:

1 - Restaurant Brands International · Canada · 816.9 points · no change from #1

2 - Anheuser-Busch InBev · Belgium · 811.3 points · up from #3

3 - IKEA · Sweden · 564 points · up from #8

Agências:

1 - DAVID Miami · Ogilvy · 483.6 points · up from #23

2 - Impact BBDO Dubai · BBDO Worldwide · 477.9 points · up from #5

3 - Publicis Milan · Publicis Worldwide · 386.6 points · up from #7

Redes:

1 - Ogilvy · 2186.1 points · up from #5

2 - BBDO Worldwide · 1409 points · down from #1

3 - DDB Worldwide · 1128.9 points · down from #2

Holdings:

1 - WPP · 3724.3 points · up from #3

2 - Omnicom Group · 3680.2 points · down from #1

3 - Interpublic Group · 2480.9 points · down from #2

Países:

1 - USA · 3603.2 points · no change #1

2 - UK · 1111 points · no change #2

3  - Brazil · 1083.6 points · no change #3

 

Media 100

Campanhas:

1 - Rabbi Bot · Always · MediaCom Connections Tel Aviv / ACW Grey Tel Aviv / GO Digital Marketing Netanya · 95.4 points

2 - The Shape of History · Hulu · UM Los Angeles · 81.1 points

3 - Naming The Invisible By Digital Birth Registration · Telenor · Ogilvy Islamabad · 70 points

Marcas:

1 - McDonald’s · 135.3 points · up from #8

2 - Nike · 118.6 points · up from #4

3 - Always · 92.7 points · new entry

Anunciantes:

1 - Unilever · Netherlands / UK · 346.4 points · no change #1

2 - Procter & Gamble · US · 278.8 points · up from #3

3 - The Walt Disney Company · US · 183.7 points · up from #10

Agências:

1 - Mindshare Shanghai · Mindshare Worldwide · 215.4 points · up from #2

2 - MediaCom Connections Tel Aviv · MediaCom · 184.1 · up from #6

3 - Mindshare Ho Chi Minh City · Mindshare Worldwide · 122.2 points · up from #15

Redes:

1 - Mindshare Worldwide · 774.6 points · no change #1

2 - MediaCom · 695.7 points · no change #2

3 - IPG Mediabrands · 585.5 points · no change #3

Holdings:

1 - WPP · 2038.9 points · no change #1

2 - Omnicom Group · 1206.9 points · no change #2
3 - Interpublic Group · 958.9 points · no change #3

Países:

1 - USA · 1274.4 points · no change #1

2 - UK · 711.5 points· no change #2

3 - China · 431.1 points · no change #3

 

Effective 100:

Campanhas:

1 - I’m Drinking It For You · DB Export · Colenso BBDO Auckland / Carat Auckland / Red Star Auckland · 51.7 points

2 - Can’t Touch This · Cheetos · Goodby Silverstein & Partners San Francisco · 50 points

3 - Michelin Impossible · KFC · Ogilvy Sydney · 47.2 points

Marcas:

1 - McDonald’s · 209.8 points · no change #1

2 - KFC · 163.3 points · up from #4

3 - Coca-Cola · 135.9 points · down from #2

Anunciantes:

1 - Unilever · Netherlands / UK · 240 points · no change #1

2 - McDonald’s · US · 209.8 points · up from #6

3 - The Coca Cola Company · 166.3 points · down from #2

Agências de criação:

1 - FP7 McCann Dubai · McCann Worldgroup · 95.8 points · no change #1

2 - Colenso BBDO Auckland · BBDO Worldwide · 92.9 points · new entry

3 - BMF Sydney · Enero Group · 92.1 points · new entry

Agências digitais:

1 - Ingage Istanbul · Group M · 46.6 points · up from #46

2 - AFFINITY Sydney · 39.5 points · new entry

3 -  Tribal Worldwide Bogotá · DDB Worldwide · 35.7 points · new entry

Agências de mídia:

1 - Carat London · Dentsu International · 61.3 points · new entry

2 - Mindshare Istanbul · Mindshare Worldwide · 56.8 points · up from #4

3 - Carat Auckland · Dentsu International · 51.6 points · up from #35

Redes:

1 - McCann Worldgroup · Interpublic Group · 694.1 points · no change #1
2 - BBDO Worldgroup · Omnicom Group · 683.3 points · no change #2
3 - Dentsu International · Dentsu · 569.7 points · up from #5

Holdings:

1 - WPP · 1897 points · no change #1

2 - Omnicom Group · 1749.7 points · no change #2

3 - Interpublic Group · 1358.7 points · no change #3

Países:

1 - USA · 1171.1 points · no change #1

2 - China · 699.4 points · up from #4

3 - India · 629.6 points · down from #2