Why Change a Good Thing?

A marca de vodca Smirnoff viaja pelos 161 anos de história da Smirnoff No. 21 acompanhando um homem e sua risada ao longo das décadas, em nova campanha global da marca, "Why Change a Good Thing?".

Criado pela McCann de Nova York, o esforço quer lembrar ao público que nem tudo precisa ser reinventado constantemente, como uma boa risada ou uma vodca de qualidade.

O filme para TV e mídia digital (assista abaixo), começa com o personagem principal, Steve, sentado em um bar, começando a rir. A narração diz: “Na época em que a Smirnoff foi criada, Steve descobriu que tinha uma risada contagiante.”

Com o passar das décadas, o cenário muda, as modas se transformam e os estilos de bares evoluem. No entanto, o riso e a escolha pela Smirnoff No. 21 permanecem constantes. O comercial conclui: “Ele nunca mudou. Porque algumas coisas são perfeitas desde o início.”

Ficha Técnica:

Client
Diageo
Brand
Smirnoff
Agency
McCann New York
Chief creative officer, Mwg North America
Britt Nolan
Executive vice-president, executive creative director
Cuanan Cronwright Leo Barbosa
VP creative director
Jess Bass Talia Rapp
Senior copywriter
Caroline Noonan
Senior art director
Makenna Bortells
Junior art director
Terence Ward
Intern
Genesis Lema
Evp head of design
Matt Van Leeuwen
Design director
Emely Perez
Senior designer
Dewen Yang
Designer
Akshara Sanketh
Managing partner
Nadine Falco – Managing Partner
Svp executive account director
Rik Koletar
Vp account director
Courtney Marin Becca Tranter
Senior account executive
Isabelle Rogers
Account executive
Katey Anderson
Chief strategy officer, Mccann Central
Ringo Moss
Svp group strategy director
Deanna Meyer
Vp strategy director Colleen Gleason
Chief production officer
Joe Calabrese
Svp executive producer
Seth Tabor
Senior producer
Armando Melendez
Vp senior music producer
Colleen Dahlstrom
Vp director of music Ba Licensing
Jamie Jou
Svp project management director
Anne Denny
Project manager
Daniela Alvarado
Vp director of business mgmt
Hovannes Moussati
Business affairs manager
Karen Phillips
Assistant business manager
Andreita Roman-Vega
Production company
Biscuit
Director
Florence Poppy Deary
Director of photography
Joao Padua
Co-founder
Shawn Lacy
Head of production
Sean Moody
Executive producer
Laura Regan
Producer
Toby Courlander
Editing & Finishing
No6
Editor
Jason Macdonald
Assistant editor
Riley Donigan
Lead flame artist
John Shea
Lead graphics artist Christian Matts
Executive producer
Corina Dennison
Head of VFX
Randie Swanberg
VFX executive producer
Alex Tracy
Senior producer
Felix Cabrera
Colour
CO3 Color
Senior colourist
Tim Masick
Assistant colourist Stephen Winterhalter
Head of production
Kristin Engdahl
Audio
Revolve Audio
Audio engineer
Michelle Kerzner
Producer
Bianca Muccia

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