Win as One

A EA Sports apresenta campanha de lançamento do game Fifa 21, que acompanha equipes de todo o mundo se reunindo para jogar.

Criado pela Adam&Eve/DDB, o filme "Win as One" (assista abaixo) destaca times de futebol de rua a equipes unidas pela moda.

O comercial é narrado pelo jogador francês Kylian Mbappé, que também aparece na peça. As imagens foram captadas por iPhone, em Londres, Paris, Berlim, Los Angeles, Nova York e Coreia do Sul.

A direção é de Terence Neale, da Park Pictures.

Ficha Técnica:

Client: EA Sports
Brand: Fifa
VP Brand: David Jackson
Head of marcom creative: Paul Marr
Associate creative director: Alex Elms
Global marketing strategy lead: Ben Prout
Group senior producer: Anthony Doyle
Producers: Andrew GillooleyNatasha Shepherd
Agency: Adam & Eve/DDB
Chief creative officer: Richard Brim
Creative directors: Genevieve GransdenSelma Ahmed
Copywriter: Selma Ahmed
Art director: Genevieve Gransden
Head of film: Ben Sharpe
Agency producer: Hannah Needham
Chief strategy officer: Martin Beverley
Planner: David Mortimer
Joint CEO: Mat Goff
Account director: George Fox
Account manager: Jake Gidley
Designer/Typographer: Alex Fairman
Media agency: M/Six Global
Production company: Park Pictures
Executive producers: Stephen BrierleySophie Hubble
Producer: Rozanne Rocha Grey
Director: Terence Neale
Cinematographer: Kaname Onoyama
Cinematographer (Paris unit): Simon Lakos
Art director: Will Boyes
Editing company: Trim
Editor: Paul Hardcastle
Post production: Black Kite
Post producer: Amy Richardson
VFX supervisor: Adam Crocker
2D artists: Adam CrockerGeorge BruntChristopher FraserLucie Brant
Colourist: George Kyriacou
Music supervisor: Raphaella Lima [EA]
Soundtrack name and composer: ‘She Di King’by The N3w N3w
Audio post production: Factory
Sound design & mix: Anthony MooreDan Beckwith
Audio producer: Lucy Spong