You Can’t Stop Us

Com a retomada dos jogos da NBA nos EUA, a Nike apresenta novo comercial da campanha "You Can’t Stop Us" (assista abaixo), criação da Wieden+Kennedy de Portland.

Narrado por Megan Rapinoe, considerada a melhor jogadora de futebol do mundo, o filme mantém o tema da comunicação, que celebra o esporte como fonte de inspiração, de transformação e de união.

A peça conta com a participação de atletas como LeBron James, Cristiano Ronaldo, Giannis Antetokounmpo, Serena Williams, Colin Kaepernick, Kylian Mbappé, além de diversos amadores, totalizando 53 atletas, representando 24 tipos de esportes diferentes.

Em cada cena, a tela é dividida em pares, relacionando os movimentos cinéticos de uma modalidade com os de outra.

Segundo o anunciante, a montagem é "fruto de uma pesquisa com mais de quatro mil sequências separadas, e o resultado ressalta as similaridades compartilhadas por atletas de todo o mundo".

Ficha Técnica:

CLIENT Nike
PROJECT NAME You Can’t Stop Us
LAUNCH DATE 7/30

W+K PORTLAND
Executive Creative Directors Jason Bagley, Eric Baldwin
Creative Directors Alberto Ponte, Ryan O’Rourke
Copywriter Dylan Lee
Art Director Naoki Ga
Director of Production Matt Hunnicutt
Executive Producers Jake Grand, Krystle Mortimore
Senior Producers Katie McCain, Byron T. Oshiro
Associate Producers Samson Selam, Shani Storey
Global Brand Director André Gustavo
Brand Director Kate Rutkowski
Brand Manager Paanii Annan
Creative Operations Managers Saba Spencer, David Ramirez
Global Group Strategy Director Andy Lindblade, Paula Bloodworth
Media Team Danny Sheniak, Reme Debisschop, Emily Dalton, Vivian Zhang, Graham Wallace, Claudia Iraheta
Brand Strategy Directors Nathan Goldberg, AJ Blumenthal
Business Affairs Karen Crossley, Edith Ortiz, Emily Kahn
Broadcast Traffic Sabrina Reddy, Billy Mucha
Design Ops Manager/Design Producer Alicia Kuna, Michael Rosenau, Michael Frediani
Studio Designers Joan Comellas, Jamon Sin, Mitch Wilson

PRODUCTION COMPANY
Production Company Pulse Films
Director Oscar Hudson
DP Logan Triplett
President – Commercial & Branded Davud Karbassioun
Executive Producers Darren Foldes
Managing Director Hillary Rogers
Line Producer Dennis Beier
Production Designer Adam Wilson
Key Costumer Chris Araujo

EDITORIAL
Company JOINT
Editor Peter Wiedensmith, Jessica Baclesse
Cutting Assistant Jasmine McCullough, JC Nuñez
Assistant Editor Charlie Harrington, Kris Faris, Luke Buckley
After Effects Ben Corbin, Damian Riddell
Footage Researcher Izzie Raitt
Post Executive Producer Leslie Carthy
Post Producer Kathleen Russell
Post Production Coordinator Aubree VanDercar

VFX
Company A52
VFX Supervisor Patrick Murphy
Lead Flame Patrick Murphy
2D VFX Artists Urs Furrer, Stefan Gaillot, Matt Sousa, Steve Wolff, Hugh Seville, Richard Hirst, Adam Flynn, Michael Vaglienty, Enid Dalkoff, Kevin Stokes, Dan Ellis, Chris Riley, Rod Basham, Shauna Prescott, Susanne Scharping
CG Supervisor Andy Wilkoff
CG Modeler Dustin Mellum
3D Trackers Joe Chiechi, Michael Cardenas, Mike Bettinardi
Online Editor Kevin Stokes, Chris Riley, Sam Kolber
Managing Director Jennifer Sofio Hall
VFX Executive Producers Patrick Nugent, Kim Christensen
VFX Producer Everett Cross, Andrew Rosenberger, and Jillian Lynes

COLOR
Color Company A52
Colorist Daniel De Vue
Color Assists Corey Martinez, Dylan Bursick
Color Executive Producer Thatcher Peterson
Color Producer Jenny Bright

MUSIC
Artists Cowboys in Japan
Song Daylight

SOUND DESIGN
Sound Design Company JOINT
Sound Designer Noah Woodburn
Audio Assistant Natalie Huizenga
Executive Producer Leslie Carthy

MIX
Mix Company JOINT
Audio Mixer Noah Woodburn
Audio Assist Natalie Huizenga
Executive Producer Leslie Carthy