Son Lux

Veja o comercial criado pela Grey de Nova York para Gillette Fusion ProGlide, com tecnologia FlexBall.

Para mostrar o movimento do produto, o músico Son Lux compôs uma música e a reproduziu em piano equipado com os aparelhos de barbear. 

Ficha Técnica:

Advertising Agency: Grey, New York, USA

Brand Agency Lead: Debby Reiner

Senior Vice President/Account Director: Sarah Beaumont

Account Director: Elizabeth Gilchrist

Account Supervisors: Thomas Ghiden, Katie Stirn

Account Executive: John Nelson

Executive Strategy Director: Howard Roberts

Cinematographer: Zach Mulligan

Composer: Ryan Lott

Production Company: 1st Avenue Machine

President/Global Chief Creative Officer: Tor Myhren

Group Creative Directors: Jeff Stamp, Leo Savage

Associate Creative Directors: Lance Parrish, Steve Nathans

Copywriter: Nick Terzip

Director: Asif Mian / 1st Avenue Machine

Editor: Akiko Ikawaka / Cut + Run

Executive Producer: James McPherson

Mix: Heard City, Phil Loeb

Music Producer: Zachary Pollakoff

Film Producer: Katy Fuoco

Assistant Film Producer: Megan Swan