One Show 2017

Confira abaixo os trabalhos brasileiros finalistas da edição de 2017 do One Show.

BRANDED ENTERTAINMENT

ONLINE – SHORT FORM – SINGLE
180LA / Santa Monica +
Consulado / São Paulo UNICEF Unfairy Tales - Ivine And Pillow

EXPERIENTIAL – LIVE EVENTS
Publicis Brasil / São Paulo +
Publicis Italy / Milan - Italy +
Hungry Man / São Paulo
Heineken The Cliché

INNOVATION IN BRANDED ENTERTAINMENT
AlmapBBDO / São Paulo HP Magic Words - The Documentary

 

CROSS-PLATFORM

INTEGRATED BRANDING
AlmapBBDO / São Paulo Getty Images Endless Possibilities

CRAFT – ART DIRECTION – CAMPAIGN
AlmapBBDO / São Paulo Getty Images Endless Possibilities

CRAFT – ANIMATION – CAMPAIGN
180LA / Santa Monica +
House of Colors / Santa Monica +
Consulado / São Paulo +
Circle Of Sound / Los Angeles
UNICEF Unfairy Tales

DESIGN

BRANDING – REBRANDING
F/Nazca Saatchi & Saatchi / São Paulo Pinacoteca do Estado de São Paulo Pina_

BRANDING – BRAND INSTALLATIONS
NBS / Rio de Janeiro +
Pixel / Rio de Janeiro +
Beat / Rio de Janeiro
Akzo Nobel Unexpected Courts

EDITORIAL – BOOK LAYOUT DESIGN
Casa Rex / São Paulo Ateliê Editorial Macunaíma

TYPOGRAPHY – STATIC
AlmapBBDO / São Paulo Audi Curves

PROMOTIONAL ITEMS – SINGLE OR SERIES
Africa / São Paulo +
PBA Cinema/Produtora Associados / São Paulo ESPN Kobe's Rules Book

F/Nazca Saatchi & Saatchi / São Paulo Pinacoteca do Estado de São Paulo Pina_

DATA VISUALIZATION – DYNAMIC
R/GA / São Paulo Google Mobile Arcade

IMMERSIVE / ENVIRONMENTAL – OUTDOOR SPACES
NBS / Rio de Janeiro +
Pixel / Rio de Janeiro +
Beat / Rio de Janeiro
Akzo Nobel Unexpected Courts

CRAFT – ILLUSTRATION – SINGLE OR SERIES
F/Nazca Saatchi & Saatchi / São Paulo Ambev - Guaraná Antarctica Maues Posters

CRAFT – PHOTOGRAPHY – SINGLE OR SERIES
AlmapBBDO / São Paulo HP Magic Words - The Unwritten Stories

INNOVATION IN DESIGN – PRINT DESIGN
AlmapBBDO / São Paulo HP Magic Words - The Book

 

DIRECT MARKETING

AMBIENT – P.O.P. & IN-STORE – SINGLE
AKQA / São Paulo Burger King Whopper Exchange

AMBIENT – BILLBOARDS & TRANSIT – SINGLE
W3haus / São Paulo NGO Criola Mirrors of Racism
WMcCann / Rio de Janeiro Crystal The Rainwater Drinking Fountain

AMBIENT – IMMERSIVE / INSTALLATIONS
AlmapBBDO / São Paulo HP Magic Words - The Unwritten Stories

AMBIENT – LIVE EVENTS
Ogilvy Brasil / São Paulo +
Hungry Man / São Paulo +
Jamute / Curitiba
BandSports Anti-Rival Vaccine

DIGITAL – WEBSITES, MOBILE, & BANNERS
J. Walter Thompson / São Paulo Atados Donate the Bars

DIGITAL – SOCIAL MEDIA & VIRAL MARKETING
AlmapBBDO / São Paulo Getty Images Endless Possibilities

J. Walter Thompson / São Paulo Atados Donate the Bars

CRAFT – PRINTING / PRODUCTION – SINGLE OR CAMPAIGN
F/Nazca Saatchi & Saatchi / São Paulo Ambev - Guaraná Antarctica The Book Of Wara'ná

CRAFT – DATA-DRIVEN PERSONALIZATION – SINGLE OR CAMPAIGN
Leo Burnett Tailor Made / São Paulo Jeep Vigilant Wallpapers

 

FILM

ONLINE FILMS & VIDEO – SHORT FORM – SINGLE
AlmapBBDO / São Paulo Getty Images Endless Possibilities

USER-GENERATED CONTENT
J. Walter Thompson / São Paulo Atados Donate the Bars

 

INTERACTIVE

WEBSITES
AlmapBBDO / São Paulo Getty Images Endless Possibilities

ONLINE ADVERTISING – BANNERS
FCB Brasil / São Paulo Estadao Digital Songs of Violence

CRAFT – VISUAL EFFECTS / ANIMATION
AlmapBBDO / São Paulo Getty Images Endless Possibilities

 

MOBILE

WEBSITES
AlmapBBDO / São Paulo Getty Images Endless Possibilities
AlmapBBDO / São Paulo HP Magic Words - The Unwritten Stories

UTILITY
J. Walter Thompson / São Paulo Atados Donate the Bars

MOBILE ADVERTISING
FCB Brasil / São Paulo Estadao Digital Songs of Violence

GAMING
F/Nazca Saatchi & Saatchi / São Paulo Alpargatas - Mizuno It's Time To Shine Challenge

USE OF TECHNOLOGY
J. Walter Thompson / São Paulo Atados Donate the Bars

USE OF TECHNOLOGY – PHYSICAL PRODUCT & MOBILE INTEGRATION
Leo Burnett Tailor Made / São Paulo Samsung Galaxy Surfboard

CRAFT – MUSIC / SOUND
Havas Life / São Paulo Teva Neuroscience Parkinsounds

 

MOVING IMAGE CRAFT

EDITING – SINGLE
AlmapBBDO / São Paulo Getty Images Endless Possibilities

 

PRINT & OUTDOOR

PUBLISHING – NEWSPAPER – SINGLE
AlmapBBDO / São Paulo Getty Images Charles

AlmapBBDO / São Paulo Getty Images Francis

PUBLISHING – NEWSPAPER – CAMPAIGN
AKQA / São Paulo Netflix Hunt on the News

AlmapBBDO / São Paulo Getty Images Endless Possibilities

PUBLISHING – MAGAZINE – SINGLE
Un Mariachi CGI+Retouch / Brazil Liomont / Analgen Forte iPain
Publicis / Mexico +

Un Mariachi CGI+Retouch / Brazil Liomont / Analgen Forte Judgment

PUBLISHING – MAGAZINE – CAMPAIGN
AlmapBBDO / São Paulo Visa Flags

Young & Rubicam / São Paulo Freddo Flavor

PUBLISHING – TRADE PUBLICATION – SINGLE OR CAMPAIGN
AlmapBBDO / São Paulo Getty Images Endless Possibilities

PROMOTIONAL / COLLATERAL – POSTERS – SINGLE
AlmapBBDO / São Paulo Getty Images Charles

AlmapBBDO / São Paulo Getty Images Francis

Publicis / Mexico +
Un Mariachi CGI+Retouch / Brazil Liomont / Analgen Forte iPain

PROMOTIONAL / COLLATERAL – POSTERS – CAMPAIGN
AlmapBBDO / São Paulo Getty Images Endless Possibilities

AMBIENT MEDIA – P.O.P. & IN-STORE – SINGLE
DM9DDB / São Paulo Tok&Stok Pinlist

AMBIENT MEDIA – P.O.P. & IN-STORE – CAMPAIGN
AlmapBBDO / São Paulo Volkswagen do Brasil Maps

AMBIENT MEDIA – BILLBOARDS OR TRANSIT – SINGLE
Publicis / Mexico +
Un Mariachi CGI+Retouch / Brasil Liomont / Analgen Forte iPain
Publicis / Mexico +
Un Mariachi CGI+Retouch / Brasil Liomont / Analgen Forte Judgment

AMBIENT MEDIA – INSTALLATIONS & IMMERSIVE – CAMPAIGN
NBS / Rio de Janeiro +
Pixel / Rio de Janeiro +
Beat / Rio de Janeiro
Akzo Nobel Unexpected Courts

CRAFT – ART DIRECTION – SINGLE OR CAMPAIGN
AlmapBBDO / São Paulo Getty Images Endless Possibilities

AlmapBBDO / São Paulo Visa Flags

CRAFT – PRINTING / PRODUCTION – SINGLE OR CAMPAIGN
FCB Brasil / São Paulo Clube de Criação STONE MILK

 

PUBLIC RELATIONS

MEDIA RELATIONS
Ogilvy Brasil / São Paulo +
Conspiração Filmes / Rio de Janeiro +
Sonido / Rio de Janeiro +
Croacia / Rio de Janeiro
Rio 2016 The Mindchanger Workout

COMMUNITY BUILDING
NBS / Rio de Janeiro Houaiss Dictionary What Family Means

REPUTATION MANAGEMENT
WMcCann / Rio de Janeiro L'Oréal Paris My First Women's Day

 

RADIO

BROADCAST – ANY LENGTH – CAMPAIGN
F/Nazca Saatchi & Saatchi / São Paulo D&AD Next Awards Every Pixel Counts (spots seq 1)

ONLINE – BRAND OR PRODUCT INTEGRATION INTO STORYLINE
AKQA / São Paulo Netflix Escobar Frequency

EXPERIENTIAL RADIO
DM9DDB / São Paulo 89 FM Truth Detector

CRAFT – WRITING – SINGLE
F/Nazca Saatchi & Saatchi / São Paulo D&AD Next Awards Every Pixel Counts (Bunch)

INNOVATION IN RADIO
DM9DDB / São Paulo 89 FM Truth Detector

 

RESPONSIVE ENVIRONMENTS

CRAFT – STORYTELLING
AlmapBBDO / São Paulo HP Magic Words - The Unwritten Stories

 

SOCIAL MEDIA

BRANDED SOCIAL POST – SINGLE
Ogilvy Brasil / São Paulo +
Conspiração Filmes / Rio de Janeiro +
Sonido / Rio de Janeiro +
Croacia / Rio de Janeiro
Rio 2016 The Mindchanger Workout

BRANDED SOCIAL CAMPAIGN
W3haus / São Paulo NGO Criola Mirrors of Racism

SOCIAL ENGAGEMENT – USER-GENERATED CONTENT
J. Walter Thompson / São Paulo Atados Donate the Bars

INNOVATION IN SOCIAL MEDIA
DM9DDB / São Paulo Tok&Stok Pinlist

J. Walter Thompson / São Paulo Atados Donate the Bars

 

UX/UI

DIGITAL / PHYSICAL CROSS-CHANNEL
AlmapBBDO / São Paulo HP Magic Words - The Unwritten Stories

 

Veja todos os finalistas, aqui.