Campanha global

O jogador de futebol Lionel Messi, a tenista Serena Willians, o recordista mundial de corrida Usain Bolt e o ex-jogador de basquete Michael Jordan protagonizam campanha global da marca de isotônico Gatorade, patrocinadora da Liga dos Campeões da UEFA.

Criado pela TBWA\Chiat\Day, o filme (assista abaixo), que também conta com a participação da jogadora de futebol colombiana Gisela Robledo Gil, é baseado na ideia do "Goat Camp" da Gatorade, um campo de treinamento onde atletas promissores têm a chance de aprender com os "melhores".

A comunicação, que será veiculada nos principais mercados da marca em todo o mundo, inclusive no Brasil, também contará com imagens e conteúdo em vídeo com os protagonistas, para o ambiente digital.

"A Gatorade se orgulha de energizar a próxima geração de atletas e de dar oportunidades para que maximizem seu potencial e se tornem os melhores do futuro", afirma Mark Kirkham, vice-presidente e gerente geral de Nutrição Esportiva e Sucos do Grupo de Bebidas Globais da PepsiCo.

Na ficha técnica da campanha está o brasileiro Renato Fernandez, CCO da TBWA\Chiat\Day.

Ficha Técnica:

Global Gatorade
Brand Superiority - GOAT Camp
Client: Gatorade

Agency: TBWA\Chiat\Day
Chief Creative Officer: Renato Fernandez
Global Creative Director: Ariel Abramovici
Global Creative Director: Bruno Acanfora
Director of Production: Guia Iacomin
Producer: Jack Cutler
Managing Director: Jerico Dig Cabaysa
Senior Brand Director: Robyn Morris
Management Supervisor: Gabriela Marino
Account Executive: Connor Wudrick
Group Planning Director: Scott MacMaster
Global Planning Director: Martin Ramos
Director of Business Affairs: Robin Rossi
Business Affairs Manager: Eugene Gandia
Senior Traffic Operations Manager: Judy Brill

MEDIA AGENCY - OMD
Production Company: Stink Films
Director: Traktor
Director of Photography: Tat Radcliffe
Executive Producer: Mungo Maclagan
Producer: Rachel Curl
Editorial House: Arcade Edit
Managing Partner: Damian Stevens
Executive Producer: Crissy DeSimone
Producer: Alexa Atkin
Editor: Brad Waskewich
Assistant Editor: Dean Miyahira

VFX STUDIO: JAMM VFX
VFX Supervisor / Lead CG: Andy Boyd
VFX Supervisor / Lead Compositor: Jake Montgomery
Flame Artist: Brian Hajek
Flame Artist: Graziella Gandolfi
Flame Artist: Mark Holden
Flame Artist: Miles Essmiller
Flame Artist: Benoit Mannequin
Flame Artist: Theo Maniatis
Flame Artist: Michael Do
Nuke Artist: Marcelo Pasqualino
Lead CG Artist: Zachary DiMaria
Lead CG Artist: Fred Hopp
Animation Supervisor: Stew Burris
CG Artist: Ben Martin
CG Artist: Connie Ho
CG Artist: Alaric Holberton
CG Artist: Kordae Henry
CG Artist: Zheng Zu
CG Artist: Brett Angelillis
Animator: Joohee Cho
Motion Graphics: Jonathan Ficcadenti
Matte Painter: Matt Conway
Producer: Ashley Greyson
Production Coordinator: Anna Dood
Executive Producer: Asher Edwards

COLOR: A52
Executive Producer: Thatcher Peterson
Producer: Jenny Bright
Colorist: Gregory Reese
MIX/SOUND DESIGN: Lime Studios
Executive Producer: Susie Boyajan
Producer: Megan Hernandez
Producer: Kayla Phungglan
Mixer: Matt Miller
Assistant Mixer: Ian Connie
Sound Designer: Michael Anastasi
Assistant Sound Designer: Kai Paquin
MUSIC: South Music
Executive Producer: Ann Haugen
Producer: Ignacio Zas
Creative Director: Dan Pritikin
Creative Director: Jon Darling
Composer: Mike Genato
Composer: Robin Holden