One Show 2021

The One Club for Creativity anuncia os trabalhos vencedores da edição de 2021 do The One Show.

Confira abaixo os brasileiros premiados:

Brazil Silver DAVID / São Paulo + Loud / São Paulo + Café Royal / São Paulo Late Night Stores Burger King Film Under 50K Budget São Paulo

Brazil Silver AlmapBBDO / São Paulo + Gomus True Fashion Alpargatas Print Posters – Series Sao Paulo

Brazil Silver GAVa Studio / São Paulo Pillballs Otrivin Print Craft – Illustration São Paulo

Brazil Silver SOKO / São Paulo + AB InBev / Guarana Antarctica / São Paulo She Can Ab InBev / Guarana Antarctica Public Relations Brand Partnerships São Paulo

Brazil Bronze BETC HAVAS / São Paulo + HERSHEYs Brasil / São Paulo HerShe HERSHEYs Brasil Design Packaging – Specialty São Paulo

Brazil Bronze BETC HAVAS / São Paulo + HERSHEYs Brasil / São Paulo HerShe HERSHEYs Brasil Design Craft – Art Direction São Paulo

Brazil Bronze SOKO / São Paulo + AB InBev / Guarana Antarctica / São Paulo She Can Ab InBev / Guarana Antarctica Direct Marketing Non-traditional & Guerrilla Marketing São Paulo

Brazil Merit WMcCann / Rio de Janeiro + Globo Network / Rio de Janeiro + Sonido / Rio de Janeiro + Craft / São Paulo Black Santa Coca-Cola Branded Entertainment Full Length Video – Single or Series / Episodic Sao Paulo

Brazil Merit Ogilvy Brasil / São Paulo + adidas do Brasil / São Paulo Spot The Station adidas do Brasil Creative Use of Data Real-Time São Paulo

Brazil Merit WMcCann / Rio de Janeiro + Globo Network / Rio de Janeiro + Sonido / Rio de Janeiro + Craft / São Paulo Black Santa Coca-Cola Cultural Driver Cultural Driver Sao Paulo

Brazil Merit Wunderman Thompson / São Paulo + Coalizão Negra por Direitos / São Paulo + Apollo Nove / São Paulo Genocide Target Coalizão Negra por Direitos Design Promotional – Posters – Series São Paulo

Brazil Merit Wunderman Thompson / São Paulo + Coca-Cola + Pixel Solutions Stranger Coke Coca-Cola Design Promotional – Collateral Items São Paulo

Brazil Merit BETC HAVAS / São Paulo + HERSHEYs Brasil / São Paulo HerShe HERSHEYs Brasil Direct Marketing Physical Items São Paulo

Brazil Merit DAVID / São Paulo QR Whopper Burger King Direct Marketing Digital & Online – Websites & Mobile São Paulo

Brazil Merit DAVID / São Paulo + Loud / São Paulo + Café Royal / São Paulo Late Night Stores Burger King Film Online Films & Video – Short Form – Single São Paulo

Brazil Merit Santería / São Paulo + Africa / São Paulo Let her run SporTV Film Online Films & Video – Long Form – Single Sao Paulo

Brazil Merit Santería / São Paulo + Africa / São Paulo Let her run SporTV Film 50K – 100K Budget Sao Paulo

Brazil Merit Tech and Soul / São Paulo + Hefty / São Paulo + Boiler / São Paulo + Masp - Museu de Arte de São Paulo / São Paulo #TheArtofSelf-Care Unilever / Dove Health, Wellness & Pharma Branded Content Sao paulo

Brazil Merit BETC HAVAS / São Paulo + HERSHEYs Brasil / São Paulo HerShe HERSHEYs Brasil IP & Products Physical Product São Paulo

Brazil Merit Canja Audio Culture / Curitiba Lennon Walls Listen to the Walls Music & Sound Craft Original Music – Song São Francisco, Curitiba

Brazil Merit AlmapBBDO / São Paulo + Gomus True Fashion Alpargatas Out of Home P.O.P. & In-Store – Series Sao Paulo

Brazil Merit AlmapBBDO / São Paulo + Gomus True Fashion Alpargatas Out of Home Billboards & Transit – Series Sao Paulo

Brazil Merit AlmapBBDO / São Paulo + Kiss FM Long Live Rock n' Roll. Stay at Home Kiss FM Out of Home Craft – Illustration Sao Paulo

Brazil Merit AlmapBBDO / São Paulo + The Youth / São Paulo + Jamute / São Paulo Doritos Wasabi Pepsico Out of Home Craft – Illustration Sao Paulo

Brazil Merit GAVa Studio / São Paulo Pillballs Otrivin Print Craft – Art Direction São Paulo

Brazil Merit WMcCann / Rio de Janeiro + Globo Network / Rio de Janeiro + Sonido / Rio de Janeiro + Craft / São Paulo Black Santa Coca-Cola Public Relations Brand Voice Sao Paulo

Brazil Merit Energy BBDO / São Paulo + Unilever / Rexona Clinical Channel Swap Unilever / Rexona Clinical Social Media Influencer Marketing – Single Channel São Paulo

Brazil United Kingdom Merit Wunderman Thompson / São Paulo + Wunderman Thompson / London + Nestlé - KitKat #ABreakForHaveABreak KitKat Social Media User-Generated Content São Paulo

Brazil United States Merit DAVID / São Paulo + DAVID / Miami Christmas in July Burger King Out of Home Brand Installations São Paulo

Brazil United States Colombia Merit WMcCann / São Paulo + Commonwealth//McCann / São Paulo + McCann Health / New Jersey + Commonwealth//McCann / Bogotá Blood Drive Thru Chevrolet Health, Wellness & Pharma Innovation in Lockdown Sao Paulo

Brazil United States Colombia Merit WMcCann / São Paulo + Commonwealth//McCann / Bogotá + McCann Health / New Jersey Blood Drive Thru Chevrolet Public Relations Innovation in Lockdown Sao Paulo

Além disso, o projeto "Clone Machine", criado pela Leo Burnett Chicago para Coors Light, que tem na ficha técnica o brasileiro Adriano Matos, EVP/ECD - Executive Vice President / Executive Creative Director, conquistou nove Merits.

Espie abaixo os prêmios especiais concedidos pelo One Show:

Agency of the Year: AMV BBDO London
Independent Agency of the Year: Translation Brooklyn
In-House Agency of the Year: Spotify In-House
Network of the Year: BBDO Worldwide
Creative Holding Company of the Year: Interpublic Group
Production Company of the Year: Chelsea Pictures
Music & Sound Company of the Year: 750mph
Client of the Year: Libresse

O novo prêmio The One Show Fusion Pencil (que procura reconhecer trabalhos que melhor incorporam os princípios de diversidade, equidade e inclusão e grupos sub-representados tanto no conteúdo criativo do trabalho quanto na equipe) teve como vencedores “This Girl Can” (criação da FCB Inferno e Partizan, ambas de Londres, para Sport England) e “The Call” (criação da The Bloc de Nova York para Empowher NY).

The One Show 2021 Green Pencil foi para “Water Index” (da Havas Turquia para Reckitt / Finish) e “Green Instructions” (da Ogilvy Polônia para Lego).

The One Show Cultural Driver Gold Pencil reconheceu "A New Jingle for a New Era" da Edelman Nova York para Good Humor e “You Love Me” da Translation Brooklyn com Prettybird Los Angeles para Beats by Dre.

The One Show Penta Pencil, concedido à agência e à marca que, juntas, criaram um trabalho criativo de destaque nos últimos cinco anos, foi para Saatchi & Saatchi New York e Procter & Gamble-Tide.

Já The One Show 2021 Sustainable Development Goals Pencil premiou os seguintes trabalhos:

- DDB Group Germany Berlin com DaHouse Audio Berlin, Blockworks London e MediaMonks Hilversum “The Uncensored Library” for Reporters Without Borders
- MullenLowe New York com MediaHub “The UNSeen Story” para ONU Mulheres
- Ogilvy Paquistão Islamabad “Naming the Invisible by Digital Birth Registration” para a Telenor Paquistão

Todos os vencedores de edição de 2021 do One Show, aqui.

Os premiados com Best of Disciplines do One Show 2021 foram anunciados na semana passada, leia aqui. Leia também sobre os finalistas brasileiros do One Show 2021, aqui.