Super Bowl 2022

A Toyota Motor América do Norte está de volta ao Super Bowl com uma mensagem de determinação, que procura destacar o poder do esporte.

O comercial "Brothers" (assista abaixo) apresenta dois irmãos: Brian McKeever (atleta da equipe global da Toyota, o mais condecorado dos Jogos Paraolímpicos do Canadá) e Robin McKeever (esquiador olímpico).

O enredo pretende levar o público a uma jornada da vida dos irmãos, desde a infância no Canadá, onde eles desenvolvem uma paixão pelo esqui cross-country, até a perda da visão central de Brian aos 19 anos, devido à degeneração macular de Stargardt.

Apesar de conviver com a doença degenerativa intratável do olho, ele continua a treinar com seu irmão, o que leva Robin a competir nos Jogos Olímpicos de Inverno e os dois irmãos nos Jogos Paraolímpicos de Inverno, com Robin servindo como guia de Brian.

No final, a assinatura completa: "Start your impossible".

"A história de Robin e Brian nos lembra que com força, determinação e liberdade de movimento, você pode realizar qualquer coisa", defende Lisa Materazzo, vice-presidente de marketing da Toyota Motor da América do Norte.

A criação é da Saatchi & Saatchi, em parceria com a Dentsu. A direção de cena é de Seb Edwards.

Ficha Técnica:

AGENCIES: Saatchi & Saatchi, Dentsu

CHIEF CREATIVE OFFICERS: Jason Schragger, Yasu Sasaki

EXECUTIVE CREATIVE DIRECTORS: Fabio Costa

GROUP CREATIVE DIRECTOR: Marc d'Avignon

CREATIVE DIRECTORS: Nick Cade, David DeRoma

ACD ART DIRECTOR: Yusong Zhang

ACD COPYWRITER: Bobby O'Neill

CHIEF PRODUCTION OFFICER: Lalita Koehler

EXECUTIVE PRODUCER: Rodrigo Vargas

SENIOR PRODUCER: Stephanie Dziczek

SENIOR MUSIC SUPERVISOR: Kristen Hosack

MUSIC COORDINATOR: Tanisha Edwards

MANAGING DIRECTOR: Al Reid

SENIOR CLIENT PARTNERS: Amy Turnbull, Fuminori "Ray" Koike

CLIENT PARTNERS: Kimberly Bingham, Dylan Roley, Keitaro Nagao

CLIENT OPERATIONS LEAD: Ryan Ritchie

CLIENT PARTNERSHIP MANAGER: Todd Kitzens

CHIEF STRATEGY OFFICER: Mark Turner

GROUP PLANNING DIRECTORS: Evan Ferrari, Keita Kimura

EXECUTIVE COMMUNICATIONS DIRECTOR: John Lisko

SENIOR MEDIA DIRECTOR: Helen Burdett

GROUP DIRECTOR, PUBLIC RELATIONS/EARNED MEDIA: Jana Hartline

DIRECTOR, PUBLIC RELATIONS: Kimberly Harms

DIRECTOR, EARNED MEDIA: Emi FitzGerald

MANAGER, PUBLIC RELATIONS: Ava Batansky

DIRECTOR, BUSINESS AFFAIRS: Linda Daubson

ASSOCIATE DIRECTOR, BUSINESS AFFAIRS: Maryam Ohebsion

TRAFFIC MANAGER: Reggie Holling

CLIENT
GROUP VICE PRESIDENT, MARKETING: Lisa Materazzo

GROUP MANAGER, SPONSORSHIP STRATEGY, INTEGRATION, & AUTO SHOWS: Dedra DeLilli

GLOBAL OLYMPIC & PARALYMPIC MARKETING SENIOR MANAGER: Russ Koble

GLOBAL OLYMPIC & PARALYMPIC MARKETING MANAGER: Kathi Jenkins

SR. PLANNER, OLYMPIC & PARALYMPIC MARKETING: Danielle DelVecchio

TOYOTA MOTOR CORPORATION
GROUP MANAGER, OLYMPICS & PARALYMPICS GROUP: Hiroyuki Takebuchi

ASSISTANT MANAGER, OLYMPICS & PARALYMPICS GROUP: Misa Obata

PRODUCTION
PRODUCTION COMPANY: Park Pictures

EXECUTIVE PRODUCERS: Jackie Kelman Bisbee & Scott Howard

SENIOR HEAD OF PRODUCTION / BUSINESS AFFAIRS: Anne Bobroff

HEAD OF PRODUCTION: Chelsea Schwiering

LINE PRODUCER: Laurie Boccaccio

DIRECTOR: Seb Edwards

DIRECTOR OF PHOTOGRAPHY: Roman Vasyanov

PRODUCTION DESIGNER: Jo Carkner

PRODUCTION SERVICE COMPANY
PRODUCTION SERVICE COMPANY: Capital Media

EP / MANAGING DIRECTOR: Christian Allen

HOP / PARTNER: Keely Stothers

EDIT
EDITING COMPANY: Cartel

EXECUTIVE PRODUCER/MANAGING DIRECTOR: Lauren Bleiweiss

HEADS OF PRODUCTION: Meagen Carroll, Vietan Nguyen

PRODUCER: Caylee Banz

EDITOR: Leo Scott

ASSISTANT EDITOR: Zoe Kraft

TELECINE / COLOUR GRADE: MPC

COLORIST: Mark Gethin

SENIOR EXECUTIVE PRODUCER, US COLOUR MEGHAN LANG
PRODUCER: Caitlin Forrest

VFX
FINISHING / VFX: Framestore

CREATIVE DIRECTOR: Alex Thomas

EXECUTIVE PRODUCER: Brittney Walker

PRODUCERS: Heather Saunders, Katie Buckley, Scott Tinter

COORDINATORS: Christian Williams, Aaron Carlos

FLAME ARTISTS: Luca Pellegato, Carlos Addaranga Gomez

COMPOSITORS: Alex Osvaldsson, Paul Krist, Mark Casey, Craig Tozzi,

STEVE CHO
CG ARTISTS: Rich Shallcross, Victor Grant

MUSIC AND SOUND
MUSIC ARRANGEMENT & COMPOSITION: Original Music by Brandon Campbell

SOUND DESIGN: Nicolas Becker

AUDIO STUDIO: Harbor

SENIOR MIXER: Steve Perski

MIXER: Brian Battersby