Crossover Spots – LePub / Heineken (CANNES 2025)

Ficha Técnica - Crossover Spots:

Client

Cecilia Bottai Mondino Heineken® Brazil CMO

Eduardo Picarelli Heineken® Brazil Brand Sr Director

Beatrice Jordão Heineken® Brazil Communications Director

Fernanda Saboya Heineken® Brazil Connections Director

Elbert Beekman Heineken® Brazil Sr. Marketing Manager

Bruna Rosato Heineken® Brazil Marketing Manager

Williane Vieira Heineken® Brazil Media Manager

Luana Mello Belchior Vieira Heineken® Brazil Media Manager

Marianna Rufino Heineken® Brazil Media Analyst

Eduardo de Paiva Vieira Heineken® Brazil Data & Digital Coordinator

Adriana Teixeira Heineken® Brazil Head of PR

Camille Pereira Nunes Feitosa Heineken® Brazil PR Manager

Pedro dos Reis Duarte Heineken® Brazil Brand PR Analyst

Guilherme Bailão Heineken® Brazil Brand Experience and Sponsorship Director

Rafael Golfe Heineken® Brazil Brand Experience and Sponsorship Manager

Palloma Medina Heineken® Brazil Brand Experience and Sponsorship Coordinator

Nabil Nasser Sr. Director Global Heineken® Brand

Daniela Iebba Heineken® Global Communication Director

Guilherme Retz Global Communication Manager

Anna Luisa Dafico Commercial Development Manager Americas - Global Brands

LePub

Global CEO LePub, CCO LePub Worldwide: Bruno Bertelli

Global Chief Creative Officer: Cristiana Boccassini

Global Co Chief Creative Officer: Mihnea Gheorghiu

Co-president and CCO: Felipe Cury

Co-president and CSO: Aldo Pini

Executive Creative Director: Greg Kickow, Rafael Alves

Creative Director: Yan Prado, Leandro Vilas Boas, Leone Damião, Luiz Faria

Copywriter: Victor Sotero, Augusto Tanganelli, Duda Galvão

Art Director: Samoel Junqueira, Kaynã Michelin

Operations & Business Director: Aline Garcia

Account Director: Juliana Dantas

Account Manager: Marina Roge

Account Supervisor: Marcella Marigo

Account Assistant: Rayani Tobias

Creative Production Director: Caio Rodrigues

Creative Production Manager: Beatriz Takahashi

Senior Creative Producer: Bea Brandão, Fernanda Ceratti, Yuri Westermann

Creative Producer: Camila Guedes

Post Production: Leonardo Sanches e Bernardo Vasconcellos

Content Director: Dayana Teixeira

Content Manager: Thais Vargas

Community Manager: Karina Silva

Executive Strategy Director: Mariana Corradi

Strategy Director: Marilia Duran

Strategy Manager: Mansur Atique, Estela de Luca, Bruna Coelho

Media Director: Priscilla Leite

Media Manager: Jussara Bezerra

Media Supervisor: Lucas Gimenez, Raquel Lopes

Media Coordinator: Carla Tassi

Media Assistant: Eric Bueno

Chief Communication Officer: Paula Ganem

Communication Manager: Mafê Malozzi

Head of Reputation & Global Connections: Isabela Levy

Senior Special Project Manager: Mariana Novaes

Growth and Business Development Director: Celso Gama

Producer

Producer: Sweet Filmes

Film Director:  Yanco Gomes

Executive Producer:  Marcelo Campana

Client Services: Julia Gonçalves

1st Assistant Director: Luisa Mões

Director of Photography: Gustavo Barcellos

Photography Assistant: Arthur Moreira

Photography Assistant: Maria Eugenia Cortez

Still Photo: Kym Kobayashi

Costume Production: Elaine Costa

Makeup:  Monica Barbosa

Production Director: Barbara Gonçalves

Production: Fernando Guerra

Production Assistant: Nathalia Cardoso

Casting Producer: Fernanda Vaz

Post-production Coordinator:  Lucas Miranda

Editor: Renato Cabral

Finishers: Lucas Miranda

Color Grading: Ian Pasqualino

Sound

Sound producer: DaHouse Audio

Composer: Lucas Mayer, Silvinho Erné

Produtor Musical: Lucas Mayer, Silvinho Erné

Mix and Sound Design: Lucas Mayer, Rodrigo Deltoro

Executive production: Lucas Mayer, Andrea Oliveira, Carol Masseti

Scenography

Cactus Comunicação Visual e Cenografia LTDA

Titan

AIDVisual

Rebeca Ukstin

DENTSU - Digital Media

Executive Business Director: Caroline Bassi

Media Director: Raphael Cunha

Media Manager: Cleberson Luque

Business Manager: Ana Carla Melo Sartori

Business Supervisor: Julia Santos

Media Supervisor: Tamiris Cruz

Media Analyst: Vinicius Ratnieks Sganzerla

LEMA+ | Community & Influencer e Press

CO-Founder & COO: Letícia Zioni

Partner & CCO: Guilherme Maia

Account Manager: Maria Puebla

Account Coordinator: Paula Calo

Services and Project Manager: Felipe Klingelhoefer

Creative Strategy Manager: Felipe Vaitsman

Creative Strategy Coordinator: Sidney de Oliveira

Strategy Leader: Andrés Piza

Creative Strategist: Domênica Pinheiro

Creative Leader: Stella Carvalho

Creative Copywriter: Keyty Medeiros

Creative Leader: Ruan Araújo

Creative Art Director: Daniel Magalhães

Creative Art Director: Diego Ferreira

Community & Influencer Coordinator: Gabriela Rossi

Community & Influencer Specialist | HNK Regular: Maiara Vieira

Community & Influencer Specialist | HNK 0.0: Guilherme Alves

Community & Influencer Assistant: Artemis Pantazopoulos

Press Officer Manager:  Luís Dolci

Press Officer Coordinator: Piero Rossini

Press Officer: Mayara Grosso

Press Officer: Isabella Gomes

Press Officer Assistant: Fernando Bocardo

Círculo CRM

Sócio & CEO: Luís Greco

Sócio & COO: Miguel Pires

Sócio & CMO: Pedro Castro

Product Owner: Camila Moura

Creative Director: Polyana Tarquinio

Marketing Cloud Specialist: Otavio Takahashi

Marketing Cloud Analyst: Luiz Balaminute

Data analyst: Othon Souza