Followers Store – LePub / New Balance (CANNES 2025)

Ficha Técnica:

Client

New Balance

Henrique Hermes: Head of marketing and product

Leandro Moraes: Brand marketing director

Renato Elias: Marketing manager

Tatiana Rovella: Marketing coordinator

Amanda Reis: Marketing specialist

Rebeca Zimmermann: Marketing specialist

São Paulo F.C.

Eduardo Toni Marketing Executive

Davi Souto Marketing Coordinator

Michael Serra Historian

LePub

Global CEO LePub, CCO LePub Worldwide: Bruno Bertelli

Global Chief Creative Officer: Cristiana Boccassini

Global Co Chief Creative Officer: Mihnea Gheorghiu

Co-President & CCO: Felipe Cury

Co-President & CSO: Aldo Pini

Executive Creative Director: Alex Adati, Mihail Alexandrov, Gregory Kickow

Creative Director: Flavio Salzer, Cauique Johnson, Cicero Souza, Felipe Autran

Copywriter: João Eustachio, Lucas Pereira

Art Director: Gabriel Santos, Matheus Tavora, Isabela Yamada

Creative Production Director: Carla Rossini e Caio Rodrigues

Creative Production Manager: Beatriz Takahashi

Senior Creative Producer: Fernanda Ceratti

Post Production: Jesse Roscoe, Leo Sanches, Jomar Dantas e Beto Fukuji

Executive Operations & Business Director: Aline Garcia, Joanna Alencar

Account Director: Denise Frasseto

Account Manager: Marina Roge

Strategy Director: Marilia Duran, Daniel Packness

Strategy Manager: Mansur Atique

Head of Reputation & Global Connections: Isabela Levy

Senior Special Project Manager: Mariana Novaes

Growth and Business Development Director: Celso Gama

Produtora Rising

PRODUCTION COMPANY: Rising Directors
DIRECTOR: Rob Neto
EXECUTIVE PRODUCERS: Lucas Neves & Pedro Olaya
PRODUCTION COORDINATOR: Jonas Matos
CLIENT SERVICES: Andressa Cardoso

DIRECTOR OF PHOTOGRAPHY: Danilo Arenas
ASSISTANT DIRECTOR: Pedro Yoshi
PRODUCTION DIRECTOR: Lucas Branco
ART DIRECTOR: Natália Neves

POST-PRODUCTION: Rising Directors
EDITOR: Ariel
COLORIST: Erick Moraes
MOTION DESIGN: Guilherme Mourão
3D ARTIST: Felipe Torquato
COMPOSITING: Gabriela Brandes, Ivan Lima & Jonas Andrade
FINISHING ARTIST: Ádamo Ovalhe

SOUND PRODUCTION COMPANY: Mad Sounds
MUSIC PRODUCTION: Christian Sayeg
SOUND DESIGN: Christian Sayeg

Audio Production: Jamute

Executive Sound Producer: James Feeler

Sound Engineering: André Melges, Eduardo Barbosa, Marcelo Filho, and Otávio Bertolo

Coordination: Julianna Zuppo, Letícia Nunes, Juliana Pompeu

Account Management: Hingrit Nitsche, Kiki Eisenbraun, and Carol Oliveira

Company: OneFan

CEO: Fabio Palma
Chief Operating Officer: Giovanna Bragança
Account Management: Fabrizio Nascimento, Rodrigo Manduca
Project Manager: Karen Moreira

Technology

Tech Director:Roberto Oliveira
Back-end: Leonardo Nogueira and Leandro Santos
Front-end Web: Felipe Betts and Heitor Maçã

UX/UI Design: José Rezek