Locos de Colores – Santo/ Fanta

Diversão estava no centro da ideia do novo reposicionamento global de Fanta criada pela Santo. Nestes tempos tão difíceis e cinzentos, a proposta era inspirar as pessoas, independentemente da idade ou da rotina, e fazê-las enxergarem mais cores. E fazer com que o lado sério da vida se conecte ao mais divertido.

Assim nasceu a campanha “Locos de Colores” – ou Colorful People. Em espanhol, o mote ficou: “Necesitamos más locos de colores, para que el gris nunca nos gane”.

• Client: The Coca Cola Company
• Product: Fanta
• Title: Colorful People
• GLOBAL TEAM
• Rodolfo Echeverria - Head of Global Creative
• José Antunes - Director, Global Creative and IMC
• Delia Maloney – Fanta Global Sr Director
• Adriana Knackfuss - Sr Global Category Director Sparkling Flavours
• Global PMO: James McLachlan
• Mahak Mittal – Fanta Global Sr Brand Manager
• Camilla Zanaria - Fanta & Sprite Global Creative Lead
• Elsa Casadeval – Production Supervisor
• LATIN AMERICA TEAM
• Constanza Flores - Fanta Squad Lead
• Diego Ratton - Brand Strategy Manager Brazil
• Rebeca Estévez - Brand Strategy Manager Mexico
• Giuliana Lozada - Brand Strategy Manager South Latin
• Adriana Balsa - Brand Strategy Manager Latin Center
• Guillermo Gimenez y Brotons – IMX Director
• Fernanda Zabalgoitia - Sr. IMX Manager
• Roberto Quintana – Sr. Custumer and Commercial Manager
• Agency: SANTO BUENOS AIRES
• CEO: Maxi Anselmo
• CSD: Sebastian Wilhelm
• CCO: Pablo Minces
• COO: Florencia Spinetta
• ECD: Ariel Chiesa and Dario Porterie
• Account Director: Sofia Goldin
• Producer: Rodrigo Sanchez
• Assistant Producers: Julia Lagos, Michelle Morgernstern, Agustina Penela and Pedro Tobar
• Production House: LANDIA
• Director: Andy Fogwill
• 2nd Unit Director: Vero Von
• DOP: Roman Martinez de Bujo
• Executive Producer: Adrian D’Amario
• International Producer: Florencia Gastelu
• Producer: Alberto Lopez Garrido
• Art Director: Jose Tirado
• 1st Assistant Director: Matias Boldt
• 2nd Unit Assistant Director: Edgar Vicho Sanchez
• Creative Director Assistant: Sofia Jamardo
• Wardrobe Stylist: Nuria Montiel
• Location Manager: Pancho Rodriguez / Nona Segimon
• Post Producer: Julian Lopez Coppola
• Editor: Aleja Santos
• Color: Marla Colour Grading
• Online: Les Amateurs
• Sonido: Cuatro Nobles