Ao som de Barbra Streisand

De olho num público mais jovem, a rede varejista britânica John Lewis lança a linha de móveis "Anyday", que tem a proposta de oferecer preços atrativos.

Para divulgar a novidade, o anunciante apresenta campanha no Reino Unido, criada pela Adam&Eve/DDB. Ao som da música "Minute Waltz", de Barbra Streisand, o comercial (assista abaixo) procura trazer cenas que retratem a vida doméstica de forma autêntica, com crianças gritando, bebês bagunceiros, gestante estressada e assim por diante.

O filme, dirigido por François Rousselet, da Riff Raff, procurou trazer "um elenco e ambientes domésticos mais representativos" para atrair "uma gama mais ampla de clientes", segundo a varejista.

Ficha Técnica:

Client : John Lewis
Agency : Adam & Eve/DDB
Director of Customer : Claire Pointon
Director of Creative : Matt Richmond
Senior Marketing Manager : Emma Wood
Marketing Manager : Emma Rule
Marketing Manager : Kinali Patel
Marketing Executive : Charlotte Caldwell
Chief Creative Officer : Richard Brim
Joint Chief Executive Officer : Tammy Einav
Creative Director : Matt Gay
Creative Director : Feargal Ballance
Creative : Genevieve Gransden
Creative : Selma Ahmed
Agency TV Producer : Petrina Kilby
Chief Strategy Officer : Martin Beverley
Strategy Director : Hugh De Winton
Strategist : Sian Iles
Managing Director : Paul Billingsley
Business Director : Jo Lorimer
Account Director : Skye Stoppani
Account Manager : Annabel Thomson
Project Manager : Amy Waldman
Executive Content Director : Simon Adamson
Head of Content : Jessica Taylor
Senior Content Creative : Camille Standen
Social Media Manager : Phoebe Wright
Designer/Typographer : Alex Fairman
Interactive Design Director : Adrian Baker
Interactive Design Director : Mauricio Brandt
Chief Production Officer : Anthony Falco
Head of Integrated Production : Ben Sharpe
Business Affairs : Lois Edwards
Business Affairs : Emily Eshelby
Business Affairs : Klaudia Jozwicka
Legal Counsel : Annika Patel
Legal Counsel : Trine Odin
Media Agency : Manning Gottlieb
Media Agency : OMD
Executive Director : Glenn Berchnall
Business Director : Ryan Cummins
Account Director : Lauren Ashford
AV Media Planner : Gabriella Michalski
Social Media Planner : Gilad Mandelboim
Production Company : Riff Raff Films
Director : Francois Rousselet
Executive Producer : Tracey Cooper
Producer : Cathy Hood
Production Manager : Rachael Donson
DOP : Alex Barber
Production Designer : Andy Kelly
1st AD : Joe Carter