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Breathe

1º trabalho da Droga5 para Harley-Davidson

11.02.20

A Droga5 de Nova York assina campanha para a marca de motocicletas Harley-Davidson. Trata-se do primeiro trabalho da agência para o anunciante desde que conquistou a conta, no ano passado.

No comercial "Breathe" (assista abaixo), motociclistas dirigem pelas ruas de uma cidade, enquanto uma voz que parece de uma assistente digital emite comandos como "Keep scrolling. Order food. Set three alarms. Check followers.".

Mesmo com as advertências se tornando cada vez mais insistentes, no final os motociclistas se sentem "livres".

A comunicação também é composta pelo filme "Magic Hour" (espie abaixo).

Ficha Técnica:

AGENCY: Droga5 NY

CREATIVE
CREATIVE CHAIRMAN: David Droga

GLOBAL CHIEF CREATIVE: Officer Neil Heymann

CO-CHIEF CREATIVE OFFICER: Felix Richter

CO-CHIEF CREATIVE OFFICER: Tim Gordon

EXECUTIVE CREATIVE DIRECTOR: Casey Rand

EXECUTIVE CREATIVE DIRECTOR: Kevin Brady

CREATIVE DIRECTOR: Thom Glover

CREATIVE DIRECTOR: Marybeth Ledesma

ASSOCIATE CREATIVE DIRECTOR: George McQueen

ASSOCIATE CREATIVE DIRECTOR: Tom McQueen

SENIOR COPYWRITER: Dan Litzow

ART DIRECTOR: Gemma Slack

COPYWRITER: Jenny Yoon

ART DIRECTOR: Maria Kouninski

CHIEF DESIGN OFFICER: Jason Severs

GROUP DESIGN DIRECTOR: Rich Greco

GROUP DESIGN DIRECTOR: Devin Croda

GROUP EXPERIENCE DESIGN DIRECTOR: Craig Wong

SENIOR USER EXPERIENCE DESIGNER: James Garvey

ASSOCIATE DIRECTOR, EXPERIENCE DESIGN: Jenny Clark

EXPERIENCE DESIGNER: Owen DiRienz

JUNIOR EXPERIENCE DESIGNER: Xin An

DESIGN DIRECTOR: Anna Fine

SENIOR DESIGNER: Albie Eloy

CONTENT STRATEGY LEAD: Louise Dreier

CONTENT STRATEGY DIRECTOR: Paul Vogel

SENIOR DESIGN CONTENT WRITER: Jeremy Zerbe

PERFORMANCE WRITER: Rob Mellinger

DESIGN DIRECTOR: Mark Yoon

SENIOR DESIGNER: Kathryn Brylinsky

DESIGNER: Allison Lee

CHIEF CREATION OFFICER: Sally-Ann Dale

DIRECTOR OF FILM PRODUCTION: Jesse Brihn

ASSOCIATE DIRECTOR OF FILM PRODUCTION (ALL FILMS): Ruben Mercadal

EXECUTIVE PRODUCER, FILM (BREATHE + MAGIC HOUR): Gulshan Jaffery

SENIOR PRODUCER, FILM (NIGHT TRAILS): Liliana Vega

SENIOR PRODUCER, FILM (MAGIC HOUR): Jeremy Fox

PRODUCER, FILM (MAGIC HOUR): Forrest Holt

PRODUCER, FILM (PRODUCT FILMS): Kelly Appleton

CO-DIRECTOR OF INTERACTIVE PRODUCTION: Tasha Cronin

PRODUCTION
PRODUCER, INTERACTIVE: Colin Neff

PRODUCER, INTERACTIVE: Aaron Matys

ASSOCIATE PRODUCER, INTERACTIVE: Michelle Levitch

ASSOCIATE PRODUCER, INTERACTIVE: Lauren Williams

DIRECTOR OF PRINT + FABRICATION SERVICES: Rob Lugo

DIRECTOR OF ART PRODUCTION: Cliff Lewis

ASSOCIATE DIRECTOR OF ART PRODUCTION: Bianca Escobar

SENIOR ART PRODUCER: Heather Black

ASSOCIATE DIRECTOR OF PRINT + FABRICATION: Services Riely Clough

EXECUTIVE PRODUCER, PRODUCER, PRINT: Alyssa Dolman

SENIOR PRODUCER, PRINT: Rose Mahan

JUNIOR PRODUCER, PRINT: Abe Nowels

MUSIC SUPERVISOR: Mike Ladman

SENIOR BUSINESS AFFAIRS MANAGER: Whitney Vose

GLOBAL CHIEF STRATEGY OFFICER: Jonny Bauer

HEAD OF STRATEGY: New Business

STRATEGY DIRECTOR: Grant Flannery

SENIOR STRATEGIST: Claudia Vitarelli

HEAD OF COMMUNICATIONS STRATEGY: Dean Challis

COMMUNICATIONS STRATEGY DIRECTOR: Kathryn Ruocco

COMMUNICATIONS STRATEGIST: Clark Cofer

JUNIOR COMMUNICATIONS STRATEGIST: Soheyla Escher

CHIEF INTELLIGENCE OFFICER: Amy Avery

GROUP DATA STRATEGY DIRECTOR: Christina Fieni

DATA STRATEGY DIRECTOR: Tradd Salvo

DATA STRATEGIST: Greg Berard

JUNIOR DATA STRATEGIST: Shelby Lance

GROUP ACCOUNT DIRECTOR: Julia Albu

GROUP ACCOUNT DIRECTOR: Mike Tooley

ACCOUNT DIRECTOR: Cara Roberts

ACCOUNT SUPERVISOR: Chelsea Elliott

ACCOUNT SUPERVISOR: Tim Leathart

ACCOUNT MANAGER: Hayley Howell

ASSOCIATE ACCOUNT MANAGER: Lindsay Squires

SENIOR PROJECT MANAGER: Hillary Jordan

SENIOR PROJECT MANAGER: Stephanie Liu

JR. PROJECT MANAGER: Amanda Cohen

CLIENT: Harley Davidson

PRODUCTION
PRODUCTION COMPANY (BREATHE): Smuggler

DIRECTOR: Jaron Albertin

DOP: Mattias Königswieser

EXECUTIVE PRODUCER: Allison Kunzman, Patrick Milling Smith

PRODUCER: Nick Fewtrell

SERVICE PRODUCTION
SERVICE PRODUCTION COMPANY (BREATHE): Unit and Sofa, Prague

(NIGHT TRAILS)
DOP: Adam Arkapaw

PRODUCER: Joey Zadwarny

PRODUTION
PRODUCTION COMPANY (MAGIC HOUR): Epoch Films

DIRECTOR: Elena petitti di roreto

EXECUTIVE PRODUCER: Melissa Culligan

PRODUCER: Ritu Paramesh

PRODUCTION
PRODUCTION COMPANY (PRODUCT FILMS): Venture Visuals

DIRECTOR: Ryan Espinosa

EXECUTIVE PRODUCER: Thomas Kranzle

EDITING
EDITORIAL (BREATHE): Cut and Run NY

EDITOR: Jonnie Scarlett

EXECUTIVE PRODUCER: Ellese Shell

EDITING
EDITORIAL (MAGIC HOUR): Exile Editing

EDITOR: Robert Lopuski

EXECUTIVE PRODUCER: Sasha Hirschfeld

EDITING
EDITORIAL (NIGHT TRAILS): Work Editorial

EDITOR: Rich Orrick

EXECUTIVE PRODUCER: Erica Thompson

EDITING
EDITORIAL (PRODUCT FILMS): Second Child

EDITOR: Matt Badger

EXECUTIVE PRODUCER: Scott Chin

POST PRODUCTION
POST PRODUCTION (BREATHE, NIGHT TRAILS, MAGIC HOUR): The Mill

EXECUTIVE PRODUCER: Andrew Somerville

TELECINE (MAGIC HOUR + BREATHE): Damien Van Der Cruyssen

TELECINE (COMPANY 3 - NIGHT TRAILS): Tom Poole

CREATIVE DIRECTOR: Gavin Wellsman

POST PRODUCTION
POST PRODUCTION (PRODUCT FILMS): Second Child

COLOUR / VFX: Second Child

MUSIC
MUSIC & SOUND DESIGN (BREATHE): Q Department

CREATIVE DIRECTOR: Drazen Bosnjak

MIXING
MIX (BREATHE): Sonic Union

MIXER: David Pappa

EXECUTIVE PRODUCER: Vicky Ferraro

MIXING
MIX (NIGHT TRAILS, MAGIC HOUR): Wave Studios

MIXER: Aaron Reynolds

EXECUTIVE PRODUCER: Vicky Ferraro

JUNIOR PRODUCER: Eleni Giannopoulos

MUSIC
MUSIC & SOUND DESIGN (PRODUCT FILMS): Second Child

MIX / SOUND DESIGN: Jesse Peterson

PRODUCTION
PRODUCTION COMPANY: Second Child

MANAGING DIRECTOR: Scott Chinn

SENIOR RETOUCHER: Natasha Kaser, Mike Vorrasi, John Clendenen

GRAPHICS STUDIO MANAGER: Virginia Vargas

PRODUCER, RETOUCHING: Michael Mockler

PRODUCER, GRAPHICS: Nereida Valles

SENIOR EDITOR: Matthew Badger

EDITOR: Victor Hermosillo

DESIGN DIRECTOR: Pravin Chottera

ASSISTANT EDITOR: Simone Maurice

ASSISTANT EDITOR: Martin Keating

SENIOR POST PRODUCER: Sara Mills

PHOTOGRAPHY
PRODUCTION COMPANY: Crawford & Co

PHOTOGRAPHER: Alex De Mora

PRODUCTION
PRODUCTION COMPANY: Jake Mills

PRODUCTION PHOTOGRAPHER: Christian Weber

PHOTOGRAPHER: Magdalena Wosinska

PHOTOGRAPHER: Jack Davison

Breathe

1º trabalho da Droga5 para Harley-Davidson

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