Brotherhood of Muscle

O ator, produtor, diretor e roteirista Vin Diesel, conhecido por dirigir modelos Dodge ao interpretar o personagem Dom Toretto nos filmes da franquia "Velozes e Furiosos", protagoniza a nova campanha para a marca da Fiat Chrysler Automobiles, "The Brotherhood of Muscle", criada pela texana GSD&M.

A comunicação é composta pelos filmes "Rally Cry", "Shepherds" e "Monsters" (assista abaixo).

Em cada um, Diesel conduz um Dodge Challenger SRT Hellcat, um Charger SRT Hellcat ou um Durango R/T.

Os comerciais terminam com a voz do ator dizendo: "Welcome to the Brotherhood of Muscle" e a assinatura completa: "Domestic. Not Domesticated."

Além dos filmes para TV, Diesel irá conversar com seus fãs nas mídias sociais sobre suas experiências dirigindo veículos Dodge.

Ficha Técnica:

CLIENT
Fiat-Chrysler Automobiles
Chief Marketing Officer, FCA Global: Olivier Francois
Director of FCA Global Advertising: Marissa Hunter
Head of Dodge and Chrysler Advertising: Randy Ortiz
Dodge Brand Advertising Manager: Jodi Bucciarelli
AGENCY
Agency: GSD&M
Launch Date: May 1, 2017
Spot Title: Brotherhood of Muscle, “Rally Cry” (:60), “Shepherds” (:30) & “Monsters” (:30)
Chief Creative Officer: Jay Russell
Group Creative Directors: Tim Eger and Tom Hamling
ACD/Art Director: Greg Wyatt
ACD/Writer: Barrett Michael
Senior Art Director: Verenice Lopez
Senior Writer: Nick Garza
Director of Production: Jack Epsteen
Executive Producer: Laura Busino
Producer: Dylan Heimbrock
Account Leadership: Adrienne Walpole, Christopher Bailey and Lindsey Kuhn
Strategy: Dan Drullinger
Business Affairs Managers: Nancy Espinal
Project Manager: Venus Soto
PRODUCTION COMPANY
Production Company: Tool of North America
Director: Marc Forster
Managing Partner, Live Action: Oliver Fuselier
Executive Producer: Brad Johns
Producer: Lee Trask
DP: Adam Richards
EDITORIAL COMPANY
Editorial Company: Union Editorial
Executive Producer: Rob McCool
Editor: Einar
Editor: Matt Chesse
Assist Editor: Dana Maddox
Assist Editor: Rennie Elliott
Assist Editor: Skylar Moran
Assist Editor: Ryan Khoury
Assist Editor: Hunter Lurie
MUSIC and FX:
FX: Framestore
VFX Supervisor: Michael Ralla
Flame Artist: Ryland Bowen-Johnson
EP: James Razzall
Producer: Tom Baker
Music: Woodkid “Run Boy Run”
Mix: Eleven/Jeff Payne
Sound Design: Stimmung/Gus Koven