Clio Awards 2025

O Clio Awards revelou na noite desta terça-feira, 13, em Nova York, os grandes vencedores desta edição, a 66ª. Foram atribuídos 39 Grand Clios – o nome do Grand Prix do festival. Dois deles foram para o Brasil: a Le Pub São Paulo conquistou o prêmio máximo na categoria Media com a campanha "Out-of-Home Matches" para Heineken e a DM9 levou o GP de Design com o case “Blood-Aid”, para a Dasa.

No ano passado, a DM9 amealhou um Grand Clio com a campanha “The One Exhibition”, para Leica, em Print & OOH Craft.

A campanha "In Transit", da Area 23 para Transgender Day of Visibility, que ganhou o Grand Clio de Audio Craft, tem participação brasileira na produção: Lado Animation (estúdio de design e animação), Famous Who (produtora de filmes) e Bumble Beat (produtora de áudio).

Os ganhadores de Ouro, Prata e Bronze foram anunciados no dia 30 de abril. Os trabalhos brasileiros premiados podem ser vistos aqui.

Os prêmios especiais deste Clio Awards 2025 são:

• Agency Of The Year: FCB New York
• Production Company Of The Year: Prettybird
• Independent Agency Of The Year: Serviceplan Germany
• Advertiser Of The Year: Heineken
• Network Of The Year: Ogilvy

Também foram entregues os prêmios Clio Breakthrough Award, para a influenciadora Jools Lebron – que fez sucesso no TikTok com a expressão “very demure” (muito recatada) a tal ponto que "demure" foi escolhida no ano passado como Palavra do Ano pelo Dictionary.com –, e o Lifetime Achievement Award, para Jerri DeVard, CEO e fundadora da Beca, por seus esforços pioneiros na promoção da diversidade, inclusão e liderança no mundo do marketing.

Ainda dentre os prêmios especiais, o Clio AI Specialty Award, em sua primeira edição, foi dado para a Tombras pela campanha "The World's Smartest Billboard" para a PODS. A proposta do novo troféu é celebrar "o melhor da publicidade criativa com o uso das ferramentas de IA do Google Gemini".

Agora, os 39 GPs do Clio:

Grand Clios em Business To Business Advertiser Type:

• Branded Entertainment & Content: “Magnetic Stories” by Area 23, an IPG Health Company for Siemens Healthineers
• Creative Effectiveness: “Meet Marina Prieto” by DAVID Madrid for JCDecaux (4x winner)
• Creative Strategy: “Meet Marina Prieto” by DAVID Madrid for JCDecaux (4x winner)
• Creative Use of Data: “Spreadbeats” by FCB New York for Spotify (4x winner)
• Design: “Spreadbeats” by FCB New York for Spotify (4x winner)
• Design Craft: “Spreadbeats” by FCB New York for Spotify (4x winner)
• Direct: “Spreadbeats” by FCB New York for Spotify (4x winner)
• Innovation: “Pub Museums” by LePub for Heineken
• Out of Home: “Meet Marina Prieto” by DAVID Madrid for JCDecaux (4x winner)
• Use of Influencers: “Meet Marina Prieto” by DAVID Madrid for JCDecaux (4x winner)

Grand Clios em Product/Service Advertiser Type:

• Audio: “Voice 2 Diabetes” by Klick Health for KVI Brave Fund INC
• Branded Entertainment & Content: “Night Fishing” by INNOCEAN for Hyundai Motor Company
• Creative Business Transformation: “Refurb” by LePub for Philips
• Creative Commerce: “Rainbow Wool” by Serviceplan Germany / Mediaplus Group for Schäferei Stücke
• Creative Effectiveness: “PRICE PACKS” by Serviceplan Germany for PENNY
• Creative Strategy: ”150 Years of Whateverken” by LePub for Heineken
• Creative Use of Data: ”Lap of Legends” by FCB New York for AB InBev - Michelob ULTRA (2x winner)
• Design: “Blood Aid” by DM9 for DASA Diagnostics
• Design Craft: “Unwrap It” by LOLA Mullenlowe for Unilever, Wall's, Cornetto
• Digital/Mobile: “Lap of Legends” by FCB New York for AB InBev - Michelob ULTRA (2x winner)
• Direct: “Adoptable. By PEDIGREE.” by Colenso BBDO for PEDIGREE (2x winner)
• Experience/Activation: “The Everyday Tactician” by McCann London for XBOX
• Film: “Michael CeraVe” by Ogilvy PR for CeraVe (2x winner)
• Film Craft: “Make Love Last” by Ogilvy Shanghai for Viatris
• Innovation: “Adoptable. By PEDIGREE.” by Colenso BBDO for PEDIGREE (2x winner)
• Media: "Out-of-Home Matches” by LePub for Heineken
• Out of Home: “Recycle Me” by Ogilvy for The Coca-Cola Company
• Partnerships & Collaborations: “Paid Through Parents” by Rethink for Molson Coors Beverage Company
• Public Relations: “The Last Barf Bag” by FCB Chicago for Dramamine
• Social Media: “Erase Valentine’s Day” by Ogilvy for Cadbury 5 Star
• Use of Influencers: “Michael CeraVe” by Ogilvy PR for CeraVe (2x winner)

Grand Clio em Public Service Advertiser Type:

• Audio Craft: “In Transit” by Area 23, an IPG Health Company for Transgender Day of Visibility
• Creative Use of Data: “Sato 2531” by Dentsu Digital Inc. for Think Name Project (2x winner)
• Design Craft: “Be Seen By The Best Eyes” by MullenLowe Design Studio for Art Directors Club
• Experience/Activation: “Olympic Games Opening Ceremony Paris 2024” by Paname 24 for Paris 2024
• Film: “Assume That I Can” by Indiana Production/SMALL for Coordown
• Film Craft: ”In Hot Water” by NOMINT for WWF
• Media: ”The Big Shake Up” by Havas Germany for Aktion Deutschland Hilft e.V. (Alliance of German Aid Organisations)
• Public Relations: “Sato 2531” by Dentsu Digital Inc. for Think Name Project (2x winner)

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