Do What You Can’t

Uma garotinha andando de triciclo canta um trechinho da música "Que Será Será", de Doris Day, que embala o comercial "The Future" (assista abaixo), criado pela Leo Burnett para Samsung.

Em seguida, outros personagens também se juntam ao coro da música, enquanto utilizam tecnologias futuristas, como um espelho interativo que projeta roupas ou um ultrassom operado pelo celular, que permite observar um bebê no útero.

O filme integra a campanha “Do What You Can’t” da marca.

A canção usada no comercial também está no novo comercial da plataforma de construção de websites  Squarespace (leia e veja aqui).

Ficha Técnica:

ADVERTISER: Samsung Global

CREATIVE AGENCY
CREATIVE AGENCY: Leo Burnett Chicago

EXECUTIVE CREATIVE DIRECTOR: Tom Scharpf

CHIEF CREATIVE OFFICER: Britt Nolan

CREATIVE DIRECTOR: (SVP) Michael Shirley, (VP) Sam Bruehl, Travis Klausmeier

GROUP ACCOUNT DIRECTOR: Barry Fitzpatrick

BUSINESS MANAGER: Anne Paganini

SENIOR COPYWRITER: Ricky Johannet

WORLDWIDE CHIEF CREATIVE OFFICER: Mark Tutssel

GLOBAL HEAD OF ACCOUNTS: Steve Bonnell

MUSIC DIRECTOR: Chris Clark

GLOBAL ACCOUNT DIRECTOR: Vesna Siftar, Freddy Mota

SENIOR BUSINESS AFFAIRS MANAGER: Shirley Costa

GLOBAL ACCOUNT EXECUTIVE: Emery Barnes

GLOBAL STRATEGY DIRECTOR: Aki Spicer, Christopher Bridgland

SENIOR PRODUCER: Bonnie Van Steen, Michelle Price

MEDIA AGENCY
MEDIA AGENCY: Starcom Worldwide

PLANNER: (Director) Danny Parra

BUSINESS DIRECTOR: Adam Hughes

MEDIA DIRECTOR: Giulio Del Bufalo

PRODUCTION COMPANY
PRODUCTION COMPANY: Pulse Films

EXECUTIVE PRODUCER: Dav Karbassioun

DIRECTOR: Sam Pilling

PRODUCER: Chris Harrison

PRODUCTION CO-ORDINATOR: Tom Nutting

OFFLINE
EDIT COMPANY: TenThree

EDITOR: Ellie Johnson

POST PRODUCTION / VFX
POST PRODUCTION COMPANY: The Mill

VFX SUPERVISOR: Udesh Chetty

PRODUCER: Mike Pullan

HEAD OF COLOUR PRODUCTION: Fergus McCall

EXECUTIVE PRODUCER: Blake Nickle

MUSIC
CREATIVE DIRECTOR: Morgan Visconti

EXECUTIVE PRODUCER: James Dean Wells

ARRANGER: Thomas Keery

MUSIC PRODUCTION: Human