Made for it. Even if you’re not

A Innocean Austrália mostra o que a Hyundai Tucson pode fazer, ao narrar uma história sobre um acampamento desastroso (assista ao filme abaixo).

O comercial para TV mostra uma barraca de camping sendo levada pelo vento e um casal corre atrás dela com sua Tucson. No final a assinatura completa: "Tucson. Made for it. Even if you're not."

A campanha também é composta por filmes, peças para mídia impressa, digital, cinema e PDV.

Ficha Técnica:

Creative Agency: Innocean Australia
Executive Creative Director: Steve Jackson
Creative Director: Dan O’Connell
Creative Team: Chris Wilson & Roy Leibowitz
Group Account Director: Philip Sherar
Planning Director: Damian Damjanovski
Account Director: Vincent Pled
Producer: Craig Sloane

Production Company: Goodoil Films
Director: Fiona McGee
Producer: Claire Richards
Executive Producer: Sam Long
DOP: Shelly Farthing-Dawe
Editor: Mark Burnett @ The Editors

Post Production & VFX: Fin Design
VFX Supervisor: Stuart White
Lead Compositor: Drew Downes
VFX Producer: Emily Newbould
Colourist: Andrew Clarkson
Production Design: Shane Bennett

Sound Design: Simon Lister @ Nylon Studios
Music: Lemonheads Outdoor Type

Client: Hyundai Motor Company Australia
Director of Marketing: Bill Thomas
GM, Marketing Comms: Andrew Knox
Product Marketing Manager: Helen Gilmartin
Marketing Specialist: Lisa Yau