Must be Love

O aeroporto de Heathrow está trazendo de volta às telas seus ursos de pelúcia, os personagens Doris e Edward Bair, em uma nova campanha intitulada "Must be love", criada pela agência St Luke's.

Apresentados pela primeira vez na campanha de Natal de 2016 do Heathrow, os ursinhos protagonizam novo comercial (assista abaixo), ao som da música "It Must Be Love", reimaginada pelo jovem cantor britânico Maius Mollis.

Mais uma vez, Edward e Doris partem em uma viagem, destacando os serviços e a equipe prestativa do Heathrow. No final, as pelúcias se transformam num casal humano e o filme termina com a frase "The best trips start here".

A comunicação também é composto por peças para mídia out of home e impressas.

Ficha Técnica:

Advertiser/Brand: Heathrow
Client: Meenal Varsani - Head of Marketing, Loyalty & Customer Engagement
Nic Smith - Senior Brand & Marketing Manager
Vicki Lewis - Marketing Campaign Manager

Campaign Title: Must be love

Creative Agency: St Luke’s
Joint Chief Creative Officer: Richard Denney
Creative Team: Darren Keff & Phillip Meyler
Head of Art & Design: Pete Mould
Agency Producer: Jenny Busby
Executive Producer: Chloe London
Planning Director: Flo Proudlock
Business Director: Leanne Silman
Senior Account Director: Claire Smith
Senior Account Manager: Matt Smith

Directors: Si & Ad
Production Company: 1920, The Mill
Media: Wavemaker

Directors: Si & Ad
Executive Producer: Georgina Smith
Producer: Jen Gelin
Production Manager: Antonia Vickers
Production Assistant: Mali Davies
DOP: Nico Poulsson
1st AD: Benji Edwards
Production Designer: Dan Betteridge
Costume Designer: Katie McGoldrick
Casting: Hammond Cox

Edit House: The Assembly Rooms
Editor: Adam Spivey

Publishers: BMG
Re-Record / Arrangement: Smith & Elms at Eclectic Music
Head of Production: Carley Reynolds at Eclectic Music
Singer: Maius Mollis at Wood Management

Sound Design: Ben Leeves @ Jungle Studios

Post Production: nineteentwenty
2D Supervisor: Chrys Aldred
2D: Aasheesh Singh, Aman Arora, Jamie Stitson, Rakhahari Ghosh and Tony Wells
3D Supervisor: Ben Thomas
3D: Adam Gramlick, Adrian Russell, Andrew Cook, Baptiste Jaquemet, Jermaine Rajis, Liv Donlan, Merce Prats, Oscar Hill, Ville Nervalainen
Colourist: Kai van Beers
VFX Producer: Heather Brown

Post Production: The Mill
VFX Supervisor & CG Lead: Kiril Mirkov
VFX Supervisor & 2D Lead: Vanessa Duquesnay
CG Animation: Alberto Lara, George Rigby
CG FX: Emre Sumer, Luke Dadley
CG Lighting: Damien Figueiredo, Elia Gottlicher
Rigging: Andreas Graichen
Groom: Margaux Huneau
Compositor: Muhaddissa Kasham, Oliver Chenery
Senior VFX Producer: Kathryn Wigginton
Executive Producer: Louise Unwin

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