Oui

A 72andSunny de Nova York assina a primeira campanha para Oui, nova linha de iogurte Yoplait. A comunicação busca associar o produto ao estilo de vida francês. 

Os comerciais (assista abaixo) são protagonizados pela personagem Melanie, uma francesa que quer aproveitar a vida na cidade.

"As pessoas apreciam o estilo icônico feminino francês - sua confiança, seu controle e sua celebração pelos pequenos prazeres todos os dias", defende o diretor de marketing de Yoplait, Doug Martin. "As conexões entre esse estilo icônico e o nosso novo iogurte Oui by Yoplait são aparentes em tudo, desde o ousado pote de vidro até a forma como cada mordida deve ser delicadamente saboreada".

Ficha Técnica:

Agency: 72andSunny New York
Client: Oui by Yoplait
Campaign: “Oui”

Doug Martin, Marketing Director
Jonathan Scearcy, Sr. Marketing Manager
Susan Pitt, Marketing Communications Sr. Manager
Amanda Vaal, Sr. Associate Marketing Manager
Iuliana Cristea, Assistant Marketing Communications Manager
Ada Walton, Social Community Manager

72andSunny
Founder and Creative Co-Chair: Glenn Cole
Executive Creative Director: Guillermo Vega
Group Creative Director: Justine Armour
Creative Director: Xavier Jacob
Designer: Pauline Sall
Writer: Jorge Brandao
Group Strategy Director: Anibal Casso
Strategy Director: Danielle Travers
Group Brand Director: Rachel Kornafel
Brand Director: Shannon Coletti
Brand Manager: Meredith Savatsky
Brand Coordinator: Kim Johnson
Director of Production: Lora Schulson
Senior Film Producer: Kim Cross
Partnerships and Legal Director: Denice Heyward
Partnerships and Legal Manager: Marissa Burnett

Production Company: Directors Bureau
Executive Producer: Lisa Margulis
Director: Gia Coppola
Director of Photography: Jody Lee Lipes
Production Designer: Tunde Csaki
Line Producer: Stephanie Bruni

Editorial Company: Rock Paper Scissors
Editor: Biff Butler
Editor: Jamie Foord
Executive Producer: Eve Kornblum
Post Producers: Lisa Barnable and Julianne Cort

Color Company: Tim Masick @ CO3

Music: Ring the Alarm
Mixers: Phil Loeb & Mike Vitacco @ Heard City

Media Agency: Mindshare
Marissa Rutherford, Managing Director, Planning Lead
Michael Soroosh, Managing Director, Comms Planning
Megan Bandy, Associate Director, Planning

Fast Horse
Jörg Pierach, Founder
Scott Broberg, Senior Vice President
Dave Fransen, Vice President
Maggie LaMaack, Senior Account Manager