Our Hands

A marca Patrón Tequila ressalta que a bebida é feita à mão por artesãos do México, em campanha criada pela MullenLowe Los Angeles.

Rodado na Hacienda Patrón, nas Terras Altas de Jalisco, no México, o comercial (assista abaixo) traz uma trilha sonora feita de artesãos (não atores) batendo palmas.

A marca firmou parceria com a estilista mexicana Sandra Weil, que vestiu cada artesão com roupas cortadas e costuradas à mão, além de ter contratado Andrés Levin, vencedor do Grammy, para produzir os sons e a música do filme (veja mais no making of da produção, abaixo).

O esforço também é composto por peças para mídia impressa, social e out of home.

Na ficha técnica está o diretor de cena brasileiro Tino (Airton Carmignani).

Ficha Técnica:

Client : Patron
Agency : MullenLowe - L.A.
Executive Creative Director : Laura Sampedro
Executive Creative Director : Carlos Alija
Creative Director : Victor Monclus
Head of Design : Fabio Brigido
ACD Writer : Ashley Suarez Wood
ACD Art : Mary Wuench
Art Director/Content Photography : Michael Marcheco
Sr. Designer : Rafa Rosa
Group Strategy Director : Bia Bonani
Associate Strategy Director : Christian Franco
Managing Director : Javier Passerieu
VP Head of Integrated Production : Kate Hildebrant
Producer : Judd Stricker
VP Director of Art Production : Karen Youngs
SVP Group Account Director : Peter Jacobs
Account Director : Hector Romero
Account Supervisor : Anita Patel
Account Executive : Maya Smithson
Project Manager : Tori Landin
VP Director of Business Affairs : Davina Turnbull
Business Affairs Manager : Megan Schofield
Business Affairs Assistant : Maddie Kercheval
VP Executive Content Producer : Aubrey Hayden
SVP Director of Editorial : Emile Doucette
Editor/Shooter : Andrew Mui
VP Director of Integrate Studio : Dan Howell
Associate Motion Design Director : Jorge Noujaim
Motion Designer : Robert Lujan
Production Company : Loveboat
Director : Tino
Managing Partner : Jeff Baron
Executive Producer : Rachel Curl
Production Supervisor : Tiffany Che
Production Designer : Gui Marini Da Silva
Producer : Sally Hanson
DOP : Dustin Lane
Assistant Director : Scott Harris
Production Services : Story
Story Producer : Carlos Estrada
Choreographer : Priscilla Reed
Editing Company : Lockt Editorial
Lead Editor : Dan Abraham
Executive Producer : Rebecca Jameson
Post Producer : Jess Berry
Finishing Company : Shape + Light
Executive Producer : Cara Lehr
Creative Director : Rob Trent
VFX Supervisor/Lead Flame Artist : Aaron Neitz
Music Supervision Company : Tribe Caribe
Composer : Andrés Levin
Music Producer : Andrés Levin
Music Producer : Jaxx Landry
Artisan Photographer : Enrique Leyva
Product Photographer : Ren Fuller
Fashion Designer : Sandra Weil
Stylist : Andrea Mendez
Design Director : Monica Mendoza