Pré-Estreia

A Heineken traz ao Brasil sua campanha global, criada pela Le Pub de Milão, que celebra seus 150 anos (leia e assista aqui). O esforço destaca as diversas formas que os consumidores chamam a cerveja da marca, defendendo que o que verdadeiramente importa são os bons momentos em que a bebida está presente na vida das pessoas.

O comercial (assista abaixo), que chega à telinha no Brasil a partir desta segunda-feira (24), mostra um brasileiro pedindo uma "Verdinha", apelido da marca no país. Um segundo filme (veja abaixo), para o meio digital, celebra as maneiras excêntricas de se consumir a cerveja: com limão, gelo ou com canudinho.

A celebração de aniversário da marca contará com outras iniciativas, incluindo o patrocínio máster ao festival de música The Town, que acontecerá em setembro em São Paulo.

Leia e veja anterior sobre o assunto, aqui.

Ficha Técnica:

CREDITS HEINEKEN

Sr. Director Global Heineken® Brand: Bram Westenbrink

Heineken® Global Communication Director: Agnieszka Gorecki

Heineken® Global Communication Director: Daniela Iebba

Heineken® Global Digital Director: Rob van Griensven

Heineken® Global Communication Manager: Dana Katz

Heineken® Brand Global PR Lead: Jonathan O’Lone

Heineken® Global Communications Campaign Manager: Remco Schouten

Heineken® Global Digital Production Manager: Bram Reukers

Heineken® Global Director Design & Sustainability: Mark Van Iterson

Heineken® Senior Packaging & Identity Design Manager: Ramses Dingenouts

Heineken® Brazil CMO: Nabil Nasser

Heineken® Brazil Brand Director: Eduardo Picarelli

Heineken® Brazil Sr Brand Manager : Beatrice Jordão

Heineken® Brazil Marketing Manager: Lucas Pires

Heineken® Brazil Marketing Coordinator: Carolina Monteiro

Heineken® Brazil Head of PR: Adriana Teixeira

Heineken® Brazil Connections Director: Fernanda Saboya
Heineken® Brazil Connections Manager: Juliana Magalhães

Heineken® Brazil Media Strategy Coordinator: Williane Vieira

PUBLICIS ITALY | LePub

Global CEO Le Pub, Global CCO Publicis Worldwide & CCO Publicis Groupe Italy: Bruno Bertelli

Chief Creative Officer: Cristiana Boccassini

Chief Creative Officer: Mihnea Gheorghiu

Chief Creative Officer: Milos Obradovic

Executive Creative Director: Andrey Tyukavkin

Associate Creative Director: Corina Patraucean

Creative Director: Rainor Marinho

Global Creative Director: Sandra Bold

Senior Art Director: Giulia Trimarchi

Senior Copywriter: Gian Marco Panichelli

Senior Art Director: Daniele Tesi

Senior Copywriter: Adina Cirstea

Global Head of PR & Communication: Isabella Cecconi

Groupe Strategy Director: James Moore

Director of Comms Planning: Shane Roche

Global Client Service Director: Paola Natellis

Group Account Director: Mirjana Slavkovic

Account Supervisor: Marta Dell’Adami

Account Executive: Francesca Gatti

Chief Creation Officer: Francesca Zazzera

Head of TV production: Anna Sica

Senior Producer: Tania Dal Pra

DIGITAL and SOCIAL ASSETS (Boomerang)

Chief Creative Officer: Eldin Fetahovic

Executive Creative Director: Jordi Van De Bovenkamp

Executive Creative Director: Rico de Lange

Creative Director: Dio Santos

Senior Creative: Victor Farias

Senior Creative: Anirudh Shiva

Senior Creative: Bruno Lopes

Creative: Glenn van den Herrewegen

Client Business Lead: Leila Popovych

Account Director: Margot Corneloup

Senior Project Manager: Simge Cakir

Head of Production: Kim Trap

Executive Producer: Han Schuurman

Senior Producer: Laura Thrower

Director: Steven Kuijs

Dynamic Business Lead: Sebastiaan Poublon

Amplify Project Lead: Nathalie Meier

Amplify Project Manager: Léa Degove

Lead Digital Producer: Vic Krens

Digital Producer: Tino Ott

Dynamic Asset Manager: Daria Lakovenko

Post Production Business Lead: Paulo Pennings

Post-Producer: Lina Joukhadar

Post-Producer: Laura Dotto

Head of Innovation and Lead Editor: Mike Duistermaat

Grading: Shebanjah Klassen

Motion Designer: Lenisio Jardim

Video Editor: Rocco Tozzi

PRODUCTION

Production Company: PRETTYBIRD UK

Director: Bradley & Pablo

Executive Producer: Ted Thornton

Executive Producer: Juliette Larthe

Head of Production: Fiona Bamford-Phillips

Head of Business & Strategy: Mia Powell

Head of Creative: Tom Manaton

Production Coordinator: Enrique Da Silva

Production Assistant: Lottie Lindsay-Beavan

DP: Pablo Berron

Production Designer: Herman Lampen

Wardrobe Stylist: Richard de Jager

Cape Town production service - MR Films

MR Films Exec Producer - Earl Redcliffe

MR Films Producer - Kabelo Seane

MR Films Producer - Mel Charrington

MR Films Production Manager - Dominic Karayiannis

1st AD - Wendy Alport

Gaffer - JP Hankins

Key Grip - Eric Thembisa Lolo

Sound recordist - Claire Hesom

Drink Specialist - Laurika Venter

SFX Supervisor - Andrew Robertson

Make-up stylist - Merle Titus

Location Manager - Jono Kriel

Digital team Producer - Mayra Garcia

Digital team DP - Stephan Hambsch

Digital team 1st AD - Cameron Hadlow

Digital team Gaffer - Dudley Fillies

Digital team Props Master - Len Cockroft

POST-PRODUCTION

Editor Dir Cut: Sam Bould

Editor: Enrico Munarini

Colour Grading: Electric Theatre Collective

Colourist: Luke Morrison

Colour Exec Producer: Oliver Whitworth

Online/VFX: Black Kite Studios

VFX Lead: Nina Mosand

VFX Producer: Alessandra Milani

VFX Exec Producer: Amy Richardson

Sound design & Mix: Sam Ashwell, Michalis Anthis

Audio Producer: Olivia Ray

Audio mix cutdowns: Screenplay Srl

MUSIC

Music: Massive Music

Music Search & Licensing Director: Emilie Kannekens

Account Director: Ella Chevaso

Song:Ça Plane Pour Moim - Plastic Bertrand

Publisher: Universal Music Publishing

Master: PIAS

LE PUB BRAZIL

Felipe Cury Le Pub Brazil Chief Creative Officer

Greg Kickow Le Pub Brazil Creative Director

Alex Adati Le Pub Brazil Creative Director

Yan Prado Le Pub Brazil Creative Director

Mauro Elton Le Pub Brazil Art Director

Paulo Moraes Le Pub Brazil Senior Art Director

João Eustachio Le Pub Brazil Copywriter

Anderson Alves Le Pub Brazil Art Assistant

Ana Hernandes Le Pub Brazil General Manager

Jayme Neto Le Pub Brazil Business Director

Marina Roge Le Pub Brazil Business Manager

Suellen Agatta Le Pub Brazil Business Assistant

Rayani Tobias Le Pub Brazil Business Intern

Denise Frasseto Le Pub Brazil Project Leader

Marcelo Araújo Le Pub Brazil Project Assistent
Bruna Marchi Le Pub Brazil Broadcast Manager

Beatriz Takahashi Le Pub Brazil Sr Produtor

Luca Lima Le Pub Brazil Group Media Director

Leila Pereira Le Pub Brazil Media Director

Jussara Bezerra Le Pub Brazil Media Manager

Gabriela Pereira Le Pub Brazil Media Supervisor

Carla Tassi Le Pub Brazil Media Coordinator

Fernando Brito Le Pub Brazil Media Operation Supervisor

Beatriz Vecino Le Pub Brazil Media Assistant

Silvia Paes Le Pub Brazil Head of Strategy

Fernanda Tiozo Le Pub Brazil Strategy Manager

Vinicius Machado Le Pub Brazil Data Strategy Manager

Maiara Amaral Le Pub Brazil Business Intelligence Supervisor

Karina Silva Le Pub Brazil Senior Community Manager

Hirai Fujisaka Le Pub Brazil Content Supervisor

Dentsu Creative/Red Star – Digital Media

Executive Business Director: Caroline Bassi

Media Director: Raphael Cunha

Media Manager: Cleberson Luque

Business Manager: Giselle Armani

Business Supervisor: Ana Carla Melo

Media Supervisor: Rafael Morato e Gabriel Ortiz

Media Analyst: Wilson Sartori e Victória Panciero

Programmatic Media Supervisor: Alda Chávez

O Clube de Criação informa que o primeiro lote de ingressos para o Festival do Clube está disponível, com desconto imperdível. Os interessados devem adquirir seus ingressos por meio da plataforma Sympla. Ressaltamos que os ingressos são limitados, portanto, recomendamos garantir sua participação o quanto antes, clicando aqui.