Pré-Estreia

A rede de móveis Ikea apresenta, no mercado norte-americano, a campanha "Why We Make", criada pela Ogilvy de Nova York.

A comunicação inclui um comercial (assista abaixo) dirigido por Olivier Gondry, que chega à telinha norte-americana esta semana.

O enredo mostra os produtos da empresa sueca e também destaca as decisões corporativas tomadas pela companhia, como plantar mais árvores para substituir as que foram usadas e garantir que os funcionários da rede sejam de diversas etnias.

“The better the choices we make in here, the better off we’ll all be out there”, diz o narrador. No final a assinatura completa: "Ikea. Make the dream yours."

Além do filme para TV, a campanha é composta por peças para redes sociais.

Ficha Técnica:

Client: Ikea
Agency: Ogilvy-New York
US Communications Manager: Christine Whitehawk
External Communications Specialist: Marques Davis
Interior Design Specialist: Charlene Tea
Interior Design Specialist: Jaclyn Van Wert
Executive Creative Director: Vicki Azarian
Group Creative Director: Della Mathew
ACD Art Director: Monica Apodaca
ACD Copywriter: Andrew Chisholm
Managing Director: Claire Morris
Account Director: Zac Rosenberg
Account Director: Tillie Fell
Assistant Account Executive: James Sullivan
Director of Strategic Services: Leslie Stone
Director of Strategy Customer Engagement and Commerce: Dan Brenikov
Executive Producer: Jenna Gartland
Producer: Josh Kornrich
Producer: Meg Dibley
Sr. Business Affairs Manager: Sean McGee
Executive Producer Music: Michael Freeman
Production Company: Partizan
Director: Olivier Gondry
Executive Producer/Managing Partner: Lisa Tauscher
Line Producer: Russell Curtis
Editorial Company: Whitehouse Post
Editor: Jessica Mutascio
Assistant Editor: Alejandro Villagran
Executive Producer: Caitlin Grady
Producer: Malia Rose
Color: The Mill
Colorist: Mikey Rossiter
VFX: Carbon
Executive Producer: Nick Haynes
Executive Creative Director: Liam Chapple
Senior Producer: Alex Decaneas
VFX Supervisor / Lead Flame: Matt Reilly
Flame: Chihcheng Peng
Flame: Chris Wiseman
Flame: Joe Scaglione
GFX: Max Benjamin
Audio Record / Mix: Sonic Union
Engineer: Mike Marinelli
Music: Storefront Music
Producer: John “Scrapper” Sneider
Producer: Adam Elk
Composer: Vin Alfieri