Start Your Own Legacy

Na campanha "Start Your Own Legacy", criada pela Crispin Porter+Bogusky para a marca de carros de luxo Infiniti, da Nissan, o público é apresentado a Konrad Gunther, um fictício, mas lendário piloto alemão.

Nos comerciais (assista abaixo), o personagem dirige na pista de corrida Bilster Berg, onde "prova que os  automóveis de luxo alemães são os melhores do mundo", segundo Gunther.

Quando os modelos Infiniti QX50, QX60 e QX80 aparecem na pista, Gunther os descarta. Ele detalha, critica e questiona muitos recursos dos SUVs, dizendo que eles não são bem-vindos. Mas ao fazer isso, torna-se um aliado da marca.

Os filmes brincam com a "exclusividade da tradição automobilística de luxo".

Ficha Técnica:

CLIENT: Infiniti Motor Company Ltd.

AGENCY: CP+B

GLOBAL CHIEF CREATIVE OFFICER: Linus Karlsson

VP/EXECUTIVE CREATIVE DIRECTOR: Adam Chasnow

CREATIVE DIRECTOR: Mark St. Amant

CREATIVE DIRECTOR: Jason Pierce

ACD/ART DIRECTOR: Donny Brunner

ACD/COPYWRITER: Ryan Contillo

VP/DIRECTOR OF CONTENT PRODUCTION: Sloan Schroeder

SENIOR INTEGRATED PRODUCER: Jamie Slade

GROUP ACCOUNT DIRECTOR: Steve Barry

MANAGEMENT SUPERVISOR: Lauren Wheaton

CONTENT MANAGER: Hayden Zellers

VP/CO-HEAD OF STRATEGY: Jennifer Hruska

SENIOR STRATEGIST: Albert Opraseuth

PRODUCT SPECIALIST: John Heathfield

SENIOR BUSINESS AFFAIRS MANAGER: Kimberly Campbell

INFINITI MOTOR COMPANY USA: Director, Marketing Communications & Media, Phil O’Connor

Sr. Manager, Marketing Communications, Kathy Roznowski

Manager, Marketing Communications, Brooke Hoekstra

Sr. Planner, Marketing Communications, Lindsay Ricotta

PRODUCTION COMPANY & CITY: MJZ, LA

DIRECTOR: Craig Gillespie

PRESIDENT: David Zander

EXECUTIVE PRODUCER (MJZ): Emma Wilcockson

PRODUCER (MJZ): Ed Callaghan

STAFF PRODUCTION MANAGER (MJZ): Jake Weimer

DIRECTOR OF PHOTOGRAPHY: Stuart Graham

SERVICE PRODUCTION COMPANY & CITY: Tony Petersen Film GmbH, Berlin

EXECUTIVE PRODUCER (TPF): Michael Duttenhöfer

PRODUCER (TPF): Rocco Kopecny

EDITORIAL COMPANY & CITY: Cut and Run, LA

EDITOR: Jay Nelson

ASST. EDITOR: Eli Beck-Gifford

EXECUTIVE PRODUCER (CUT AND RUN): Amburr Farls

Producer (CUT AND RUN): Jared Thomas

TELECINE COMPANY & CITY: MPC, LA

COLORIST: Ricky Gausis

TELECINE SENIOR PRODUCER: Rebecca Boorsma

VISUAL EFFECTS COMPANY & CITY: MPC, LA

MANAGING DIRECTOR: Robert Owens

HEAD OF PRODUCTION: Colin Clarry

EXECUTIVE PRODUCER: Elexis Stearn

FINISHING EXECUTIVE PRODUCER: Karena Ajamian

SENIOR VFX PRODUCER: Bomyee Hwang

CREATIVE DIRECTOR/2D SUPERVISOR: Claus Hansen

ON-SET VFX SUPERVISOR: Stephane Allender

COMPOSITORS: Toya Drechsler, Sandra Ross, Jon Rogala, Andre Arevalo, Sam Shiflett, Hector Cabrera, Josh Guillaume, Rob Ufer, Joshua Pena

CG LEAD: Julian Fitzpatrick

CG GENERALISTS: Michael Reed, Matt Maude

CLEAN UP/ROTO LINE PRODUCER: Abhinav Sharda

CLEAN UP/ROTO SUPPORT SUPERVISOR: Siju Murugan

2D CLEAN UP ARTISTS: Sivakumar R, Silambarasan R P

MUSIC COMPANY & CITY: JSM Music, NYC

COMPOSERS (JSM): Seamus Kilmartin, Naren Rauch

EXECUTIVE PRODUCERS (JSM): Joel Simon, Jeff Fiorello

PRODUCER (JSM): Norm Felker

SOUND DESIGN CO & CITY: Lime Studios, LA

MIX ENGINEER: Matt Miller

MIX ENGINEER ASSISTANT: Lisa Mermelstein

EXECUTIVE PRODUCER (MIX): Susie Boyajan